Process of Creating a Strategy

Running head: RETAILING MANAGEMENT
RETAILING MANAGEMENT
Name of Student
Name of University
Author’s Note

RETAILING MANAGEMENT1
INTRODUCTION:
Retailer is a person or business from whom we purchase goods from. Retailers usually do
not manufacture any new product instead they sale the products that are manufactured by some
other companies. The retailers receive this product from the wholesaler. The consumer base of
retailer is small in comparison to wholesaler and the manufacturer. Retailing, on the other hand,
is the distribution process of a retailer that obtains goods or services from the wholesaler and
selling them to their consumers. Retailing is one of the major parts of the supply chain. I have
also learned about the process of supply chain and roles of retailing and retailer in a business
cycle.
DISCUSSION:
In order to understand the process of retailing and retailing management, I have learned
about the concept of supply chain and the whole process of supply chain. As per my course
material it is evident that the supply chain plays a major role in the retailing process. It is the
process that takes place between the companies and their suppliers. Supply chain basically
explains the distribution process of any products to their respective end users. In order to become
the retailer the main and basic requirement is the understanding of the supply chain process of
any business. It is the duty of the retailer to ensure that the end users of the product should
receive the product within timeframe and at an affordable price rate. The main players of the
supply chain are as follows:
Manufacturer: Manufacturer is the producer of the product. They produced the goods using raw
materials using different kinds of machines and labor. After the production the end products are