Assignment On Retailing Strategy Analysis

Running head: RETAILING STRATEGY ANALYSIS
RETAILING STRATEGY ANALYSIS
Name of the student
Name of the University
Author note

RETAILING STRATEGY ANALYSIS1
Executive Summary
The significant objective of the report is to provide an analysis about the scopes of retail
marketing and its management. For this, two renowned department store chains in Canada,
namely, Holt Renfrew and Winners have been analyzed following the 7 P’s of Market Mix.
The background and range of products and services offered by the two stores shows their
target audience. Moreover, through the analysis of the 7 P’s of Retail Mix, the feature of the
retailing strategy of the two department store chains have been analyzed. Certain weakness in
such strategies have been identified, which can be solved following the provided
recommendations. In conclusion, the importance of retail marketing has been stated, along
with the recommendations that can solve the retail problems in Holt Renfrew and Winners.

RETAILING STRATEGY ANALYSIS2
Table of Contents
Introduction................................................................................................................................4
Discussion..................................................................................................................................4
Holt Renfrew..........................................................................................................................4
Winners..................................................................................................................................5
Analysis of 7 P’s of Retail Mix..............................................................................................5
 Product.........................................................................................................................6
 Price.............................................................................................................................6
 Place............................................................................................................................6
 Promotion....................................................................................................................7
 Packaging....................................................................................................................7
 Positioning...................................................................................................................7
 People..........................................................................................................................8
Recommendations..................................................................................................................8
 Product diversification.................................................................................................8
 Improvements in packaging........................................................................................8
 Improvements in online shopping experience.............................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10