Retaining and Attracting Employees in Retail Industry

Running Head: RETAINING AND ATTRACTING EMPLOYEES 0
RETAINING AND
ATTRACTING
EMPLOYEES IN
RETAIL INDUSTRY
System04121
2/6/2020

RETAINING AND ATTRACTING EMPLOYEES 1
Introduction
The chiefpurpose of this report is to provide very brief information regarding the human
resource management and the defiesconfronted by the business that is present in the industry
of retail in retaining and attracting the employees. The sector of retail is one of the most
diverse industries and it regularly needs people to employ. Mainly organization like Tesco as
they need employees regularly in order to manage their action in the sector of retail as it is
one of the most diversified sectors which are also in regular need of people to employ.
Various organizations like Tesco regularly need workers to manage the action of the
company in the external environment. The companies which are present in the industry of
retail mainly hold a major share of the market due to which the company needs the
employees to manage some of the diverse activities of the company. This essay will explain
the issues and the encounters confronted by the businesses in enticing and recollecting
employees in the, moving ahead the essay will also explain the recommendations for the
organization (Bailey, Price, Pyman, & Parker, 2015).
Key challenges in attracting and retaining employees in
retail industry and recommendations
It has been seen that retaining and attracting the customers in the market is of the most
important thing for the human resource management of the organization. As the people are
one of the most significant resource of the organization without which no organization can
work and that is the reason it is important to attract the employee in an organization and it is
also important to make them stay in the organization, the retention of workers in the industry
of retail has become one of the major concern for the organization as no person wants to stay

RETAINING AND ATTRACTING EMPLOYEES 2
in the company with high pressure, workload and tension. The industry of retail is one of
those industry which is always in demand by the consumers and it contains products for
daily needs and because of this reason I order to meet the demand of the customers the
retail industry needs human resource as well(Broadbridge, Maxwell, & Ogden, 2007).
Moving ahead it is also seen that there are various challenges and issues which are
faced by the companies in the retaining and attracting the quality that people present in the
target market. The lack of career advancement and the opportunities for development is one
of the most important reason because of the which the people do not prefer employing under
this sector or the industry (Yousaf, Sanders, & Yustantio, 2018).
Apart from this there is also a correlation among the store ambience and the design along
with the demography of the client such as their age, number of family members in the family,
income and frequency of their purchase. And since the retail industry is vast, It has also been
able to classify that there has been opposing levels of gratification and enjoyment among
regular clienteles as well (Duong, 2016).
The organizations which are under this specific industry are always unable to attract
as well as retain employees in the activities of the organization because of which they
become very less competitive in the industry , another main issues is the repetition of the
work and this is one of the main problem in this industry, the management always provide
the employees with same kind of work again and again to the employees an due to this they
get bored and the ultimately leave their job, apart from this through various studies it is seen
that employees often feel that their talent is not looked into properly and hence they do not
get challenging work to do or use any kind of innovation in there day to day
activitiesInnovation is actually significant to fashion industry and not being innovative as per
the time means there are great chances of being obsolete in the near future. Hence, it has been

RETAINING AND ATTRACTING EMPLOYEES 3
identified that the Australian fashion companies mostly adopts the design focused, product
focused or a hybrid strategy to be innovative at a strategic level(Santarelli, 2016)and thus this
also leads to boredom of job is one of the main and biggest reason because of which the
employees leave their job and the organization faces issues in attracting the employees
(Sutton-Brady, Kamvounias, & Taylor, 2015).
It has been found that social expectations and other demands from the society play crucial
role in knowing the legality of incapacity employ practices. It has also been renowned that
technological setting is straight connected with the legality – this means belongings like
competence anxieties (Moore, 2015).
Moving ahead the next reason is high level of competition in the industry, this also
makes it difficult for the organization to attract or retain the employees on a regular basis.
The retail sector globally earns a good share in the market, but it also need to maintain the
competitiveness by recruiting good and qualifies employees and retain them as well. The
companies present on the industry also lacks in attracting the employee and due to this most
of the work becomes standardized and employees always get bored with the activities.
According to various researched it is seen that the employees are incompetent in
managing the professionalism in their work when it comes to retention. It is also seen that the
employees are also assets of the organization and the employees who are experienced and
biggest assets of the organization for the companies as they also help in solving the issues and
manage, train and attract the employees as well. So in case the organization is not able to
develop their career they do not stay in the similar organization. It is also notices that the lack
of effective employees and it can affect the retention and attraction of the employees in the
company (Mortimer & Ingersoll, 2015).