Effective Strategies for Retaining Training Knowledge: A Quantitative Study

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Description of the business research activities
a. The investigative material collected
This research aims for overcoming the issue of loss of training knowledge once the
candidate gets selected for the company. The background of the study illustrates that if the
training activities and the knowledge is not revised at a regular interval of time then the
probability of loss of the training knowledge is high. Thus, in order to find efficient method of
training so that the loss of the knowledge acquired during the training can be minimized. The
evaluation is planned to be collected through survey questionnaire to the alumni of the
SalesPulse Academy Ltd.
Collis and Hussey (2013) stated that the data for the investigation purpose can be
collected through two different methods- quantitative and qualitative. Smith (2015) highlight that
in quantitative data collection method, the target audience of the research are directly targeted. In
such case, the perception of these targeted people is gathered based in the research topic.
Another way of collecting the data is qualitative data which is followed when the data is to be
considered from a greater geographical region or about an entire nation (Zikmund et al. 2013). In
case of a research study, the collection of qualitative data is obtained through newspaper
excerpts, research papers, journal articles and statistical data from any annual report or authentic
websites (Neuman 2013). In collecting the quantitative data collection second-hand sources in
included and is usually obtained in a research, where there the funding prospects are good. Punch
(2013) also depict that the quantitative data collection is obtained through face-to-face
interviews, surveys, customer feedback, social media surveys/polls, e-mail survey or through
telephonic interviews. The major advantage of the quantitative data collection is that research is

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oriented for specific goals and purpose and there is less wastage of resources. Bryman (2017)
also stated that only the genuine and updated data is obtained through quantitative data collection
technique. However, there are some disadvantages associated in the quantitative data collection
method that is a huge financial support is required and this data collection method is more time
consuming. Another risk of quantitative data collection is that sometime there is communication
gap occurred between the respondents and he research conductor which results in a wrong
answer to a question. It is also difficult to find knowledgably person for the quantitative data
collection. Brannen (2017) on the other hand portrays that the advantage is that data from any
region can be considered with the help of online database or research papers. However, in
qualitative data collection it is difficult to found a data of similar pattern unless it is an annual
report of some organizations. This unmatched format of data leads to difficulty in data analysis.
Bernard, Wutich and Ryan (2016) moreover stated that qualitative data are statistically reliable
but is associated with one major issue that is not always recent data can be obtained.
In this research however the quantitative investigative material collection is considered.
The prime reason for the same is that this research format provides no room for emotional design
and presents an unbiased perception on the research topic. This research also highlights the
training effectiveness of the SalesPulse Academy Ltd Company from the trainees, who are taking
their course in order to improve their professional knowledge. This research also focused on the
sales & marketing companies, where training in determining customer’s journey and their
interests is an important aspect. Since, the perception of the target audience of the SalesPulse
Academy Ltd Company is considered, the quantitative data collection technique is appropriate.
The research respondents of this study mainly consider the business students as their educational
background provide them the opportunity with an organization, where they have to perform job

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related to customer management or want to entering into market related job roles. All the
research respondents are selected from the concerned organization based on the methods through
which they can learn the knowledge taught them in the training with more effectiveness. The
survey question also considers the question through which the strategies for retaining the training
knowledge can be obtained.
The survey method is selected in this study for its high representativeness as the research
respondents who answers survey, possess a better description of the research question. Another
benefit that can be attained through the survey method is that all the format of the research
question can be developed in a single pattern that will be easier to analysis for obtaining the
research outcome. () also stated that survey always has a well statistical significance and multiple
variable can also analyzed effectively using the survey method. In most of the critical research,
survey method is considered as the respondents provide answer with a standardized stimulus and
the data can be carefully scrutinized and standardized. Moreover, all the trainees of the
considered organization can be contacted for the survey through e-mail irrespective of their
geographic location.
b. Research tools
In this research the selected research tool is questionnaire that comprised of series of
questions based on a research topic and research respondents are selected so that information
from them can be gathered. The data gathered from the survey questionnaire is designed for
statistical analysis of the responses. Etchegaray and Thomas (2012) stated that research
questionnaire can be distributed to the research respondent through different methods that are
online via e-mail or presented the questions in form of hard copies and then distributed the same
in person to gather response on the developed questions for the study.

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Demographic questions
Q1. What is your age?
Options No of respondents Total respondents
Less than 20 Years 30 100
20-27 Years 45 100
27.1-45 Years 8 100
More than 45 Years 17 100
Table 1: Response on age of the respondent
(Source: Created by Author)
Chart 1: Response on age of the respondent
(Source: Created by Author)
Q2. What is your educational subject background?
Options No of respondents Total respondents
Business and Marketing 30 100
Computing and Technical 25 100

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Medicine 13 100
Humanities 32 100
Chart 2: Response on educational subject background of the respondent
(Source: Created by Author)
Chart 2: Response on educational subject background of the respondent
(Source: Created by Author)
Q3. What training course you have opted at SalesPulse Academy Ltd?
Options No of respondents Total respondents
Virtual Sales Training 21 100
Hands-On Training 79 100
Table 3: Response on course opting at SalesPulse Academy Ltd
(Source: Created by Author)