Revamping Marketing Strategies for TESCO Company

Marketing Management

Executive Summary
The overall report covers discussion about TESCO company which is a UK based company.
TESCO is a multinational general merchandise retailer and multinational groceries which is
headquartered in Welwyn Garden City, England. It is basically third largest retailer in all over
the world measured according to gross revenues. This report basically focused towards
revamping the marketing strategies for that products and services that company would like to
focus on. The report will cover discussion about the description of an organisation and its
competitive organisational environment. This can be analysed with support of environmental
analysis tools in order to identify threats and opportunities that impact the particular
organisation. The report will also cover discussion about marketing mix that covers either four
P'S or seven P'S for the particular organisation. It is also required to provide recommendations
for the particular organisation that supports in terms of improving marketing mix. The report will
also cover analysis about improvement in terms of branding of an organisation and also enhance
the image and reputation of the products and services. The report also consist of analysis about
the impact of positioning of the brand.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................5
Provide brief description about the organisation and the products and services that have
chosen for revamping..................................................................................................................5
Evaluating the competitive organizational environment of TESCO...........................................7
Marketing mix(Four P's).............................................................................................................9
Evaluate how TESCO can improve its branding and enhance the reputation of its product. . .11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing management refers to the organisational discipline that focuses on the
practical application of marketing techniques, orientation and methods inside enterprises and
organisations. Marketing management is important because as it helps in terms of standing
competently in highly thriving competition into the market. In the present report, TESCO is
taken into consideration(Albattat., 2020). TESCO is a British multinational groceries and general
merchandise which s headquartered in Welwyn garden city, England. The present report will
cover discussion about description of products and services offered by the company for purpose
of revamping. In addition to this, the report will also cover discussion about its competitive
organisational environment and also about marketing mix that covers either four P'S or seven
P'S for the particular organisation. Moreover, the report will cover analysis about
recommendations for the particular organisation that supports in terms of improving marketing
mix and also about improvement in terms of branding of an organisation and also enhance the
image and reputation of the products and services. The report also consist of analysis about the
impact of positioning of the brand.
MAIN BODY
Provide brief description about the organisation and the products and services that have chosen
for revamping
TESCO is a leading multinational retailer that has more than 360,000 colleagues and
aims to serve customers on daily basis with affordable, healthy and sustainable food. They
support their consumers in terms of enjoying a better quality of life and an easier way of living.
The company was founded in the year of 1919 by Jack Cohen as the group of market stalls in
Hackney, London(Bodlaj and Čater., 2022). Company has expanded itself on the global basis
since the early 1990swhich has its operations in eleven countries. The company has diversified
itself into many areas such as retailing of books, electronics, furniture petrol, software, financial
services, telecoms and internet services.