This document provides a review and critique of the implementation of operation management principles within Aston Martin. It also includes a continuous improvement plan based on the review and critique. The document discusses the goals and principles of operation management, as well as the advantages and disadvantages of implementing these principles. The chosen firm for the review is Aston Martin, a British company known for its luxurious sports cars. The document also includes a plan for continuous improvement, which involves the PDCA cycle, lean principles, and the continuous improvement plan stages of plan, do, check, and action.