Review and Critique of Operation Management

Review and Critique of
Operation Management

Table of Contents
INTRODUCTION...........................................................................................................................3
Part 1................................................................................................................................................4
P1 Conduct a review and Critique of the implementation of operation management principles
within Aston Martin...............................................................................................................4
P2 Prepare a continuous improvement plan based on the review and critique of operation
management principles within Aston Martin.........................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Operation generally means managing internal activities of business so that functioning of
company can run efficiently as possible. The organisation must improve its operation activities
by thinking strategically about processes and systems. Company need to look out the design and
management while making and selling products. Operation management is one of the
departments in business having main aim of increasing efficiency in Organisation. The operation
management includes planning, organising and looking out the process of activities to balance
cost and revenues, so that they can achieve high operating profit (de Sousa Jabbour and et. al.,
2019). Role of Operation manager is to ensure that company successfully convert its input into
output in an effective and efficient manner. The function which is performed by operation
manager are managing supply chain, designing product, controlling quality, delivery
management and forecasting. For performing the functions, a manager must have coordination,
organisational and people skills. Operation manager is responsible for making strategy and
oversee day to day production whether in manufacturing or services.
The responsibility of operation management is to create goods and services by managing
resources such as machines, people, materials, making products and services, technology that
customers wants. The chain must be well managed by operation manager so that company could
remain competitive (Brinch, 2018). The foundation of Operation management includes Planning,
process, cost control, continuous improvement, efficiency, quality, profitability and technology.
The operation manager must think to compete in ever changing market by focusing on increasing
efficiency, profit and productivity which is needed for survival of any business. The report
consist review and critique of the implementation of Operation management principles in
Organisation and also a plan is made on the basis of Continuous improvement.
The chosen Firm for this report is Aston Martin which deals with luxurious sports car. It is a
British Company which was founded in 1913 by two friends Robert Bamford and Lionel Martin.
They are planning to build electric vehicles on their both the factories St Athan and Gaydon by
2025. Recently, company has cut the jobs due to poor sales due to COVID 19 pandemic. The
founders have paired together to make cars for singer, they decided to produce their cars own
cars and they bought a place at Henniker Mews in Kensington. The Organisation has produced
its first vehicle in 1915. Aston Martin is targeting women for increasing its sale by providing
them luxury lifestyle brand. They are designing the cars according to the taste of women, for this