Review of Ecommerce Website: Business Model, Revenue Model, SWOT Analysis, and Development Plan

This review provides insights into the business and revenue model of an ecommerce website, along with a SWOT analysis and development plan. The target audience, mission, and vision of the website are also discussed. The website follows a B2C business model and a direct sales revenue model. The SWOT analysis identifies strengths such as a clean design and weaknesses such as lack of customer reviews. Opportunities for improvement include better marketing strategies and emerging markets. The development plan includes website planning, development, implementation, social media plan, and mobile plan.

Running head: REVIEW OF ECOMMERCE WEBSITE
Review of Ecommerce website
Name of the student:
Name of the university:
Author note:

1
Review of Ecommerce website
Mission and vision of the website:
The mission of the website is to create a sustainable ecommerce market place. The website
strives to offer quality products in affordable price with the best practice for the consumer
satisfaction with the major focus on the consumer convenience for online shopping.
The vision of the website is to create a consumer centric marketplace which offers the latest and
greatest on the mobile and Smartphone products. Creating a global reach with the website is the
most important vision of the website.
Identification of the target audience:
The target audience for the website includes people of all ages and sectors with special focus on
the tech savvy youngsters.
E-commerce business and revenue model:
Business model:
There are various ecommerce business and revenue model that are followed by the ecommerce
companies. The models include b2b, b2c, c2c, or c2b. The website follows b2c model for the
ecommerce business. The model follows the traditional retail like marketing style but the
products are sold online through internet. Here the consumers get the information about the
products like specification and price of the product. Consumer chose the product based on the
requirements. Once the product is selected it is added to the cart. The customer has to complete
the order by choosing the preferred payment like online payment or traditional cash on delivery
option. The product is then delivered to the consumers to the provided address during purchase
of the product.

2
Review of Ecommerce website
Revenue model:
There are various ecommerce revenue model like direct sales model, fermium model,
subscription model and credit model. Direct sales model charges the customer as the product is
purchased and delivered to the customer. Fermium model allows the customer to make a trail
before purchasing. The customer can change certain feature of the product and if satisfied they
can opt for purchasing. Consumers are required to make payment if opted for the premium
features. The subscription model charges then customer on a subscription basis based on the
subscription plan. The model is used to retain the customer for long basis and charges the
customer during the subscription model. However the customer has to renew the payment if
opted for service continuation. The credit model allows the customer to choose the service and
pay later according the chosen credit plan. The website follows direct sales model revenue
generation.
SWOT analysis of the Website:
SWOT analysis of the website helps to identify the strength, weakness, opportunities and
threats associated with the website design. The analysis is helpful to identify the factors that need
to be addressed for modifications and improvement of the website for better performance.
Strengths:
The website has several strengths that have been identified with the SWOT analysis. In
terms of design the website follows a very neat and clean design style. The design is not only
intuitive but also visually appealing which is an added advantage and add strength to the website

3
Review of Ecommerce website
when viewed in the context of the customer viewpoint. All the product related information like
price, offers is clearly defined and the information is visible as soon as the customer visits the
website. The award and reorganization that the company has obtained is clearly mentioned in the
award section which helps to build the customer trust for the company, especially for the newly
visited customer.
Weakness:
The SWOT analysis provides the following weakness about the website:
Opportunities:
The SWOT analysis provides the following opportunities:
New and improved technologies for enhancing UI, Newly emerging markets, Better marketing
strategies for increasing consumer strength

4
Review of Ecommerce website
Phase Activity Milestone
Phase 1: Planning Web presence envision , personnel
determination
Web mission
statement
Phase 1: website development Content accusation and site design
development
Web site plan
Phase 3 : Web implementation Key words and metatags development ,
Search engine optimization , potential
sponsors identification
A functional
website
Phase 4: Social media plan Identification of popular social media
platform like
A social
media plan
Phase 5: social media implementation Development of presence of popular social
media platforms like Facebook , twitter ,
Pinterest , YouTube
Functional
social media
presence
Phase 6: Mobile plan Selection of options for porting website to
Smartphone and tablets
Mobile media
plan.
Timeline of the website development

5
Review of Ecommerce website
Budget for the ecommerce website

6
Review of Ecommerce website
Ecommerce presence map