Assignment Title: Review of the Academic Literature on National

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ASSIGNMENT TITLE: REVIEW OF THE ACADEMIC LITERATURE
ON NATIONAL CULTURE AND HOW IT CAN BE USED BY MULTI-
NATIONAL CORPORATIONS (MNCS) TO DEVISE THEIR STRATEGY.
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Module title: Cross Cultural Management
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Contents
Introduction..........................................................................................................................................3
National identities:...............................................................................................................................4
Hofstede's Cultural Dimensions..........................................................................................................4
Overlap between individualism and collectivism, masculine and femininity, avoiding uncertainty,
and exercising restraint or indulging...................................................................................................5
American culture, as an example, and its relationship to cultural dimensions:.................................5
The illustration of Mexican culture and how it relates to other cultures:..........................................5
Management of corporate culture:.......................................................................................................6
Summary..............................................................................................................................................7
Conclusion...........................................................................................................................................7
References............................................................................................................................................9

Introduction
Culture is more than a creation of our imaginations when comprehending and anticipating the
real world (Colomo-Palacios and Casado-Lumbreras, 2019). Anthropology encompasses the
study of country cultures, whereas sociology investigates organizational cultures (Polychroniou
and Trivellas, 2018). Management cannot alter the culture of a nation; it can only be understood
and utilized. It can both create and alter the culture of a company. In civilization, there is no such
thing as a culture. A person's personality can be shaped only to a certain extent by upbringing
and life events. Executives from all over the world must have the required skills to compete in
today's global market (Sogancilar and Husniye, 2018). As a result of globalization, the physical
distance between countries has shrunk, which has had a profound effect on how businesses work
on a worldwide scale.
Many factors have contributed to the development of multicultural management. Due to
globalization, the need to compete in the current business environment is unavoidable. As a
result of this trend, there is an increase in cross-border migration. These programs are designed
to achieve a more diversified workforce. Management across cultures is concerned with the
reality that people from different countries react differently to the same issues. It describes
ensuring that people from varied backgrounds can collaborate productively (Sent and Kroese,
2022). This article will examine a cultural framework and pertinent examples of how
multinational corporations (MNCs) use cultural identity to form their business strategies.
Each culture has numerous aspects, such as how people conduct their daily lives and how they
understand religious concepts. Due to numerous cross-cultural studies in which nations were
used to evaluate culture, this misconception persists today (Magnier et al., 2010). According to
Fontaine, national culture varies based on people's experiences and living conditions (2007).
When we refer to a country's "national culture," we mean its distinct collection of shared values
and conventions. There may be sufficient similarities between national cultures to identify them
as a single entity. The formation of a nation and the development of national culture are
intrinsically intertwined, according to Tsui (2007: p. Histories and physical environments are two
examples of these traits.
National culture has been found to influence managerial decision-making, human resource
management, and leadership style. Consequently, incentive compensation, employee expectations,