Talent Management during Pandemic

This report discusses the concept of talent management and its importance during the COVID-19 pandemic. It explores the impact of talent management on organizations and provides recommendations for effective talent management strategies. The report focuses on Burberry, a luxury fashion house headquartered in London, UK.

review unit 6

Contents
INTRODUCTION...........................................................................................................................3
MAINBODY...................................................................................................................................3
LITERATURE REVIEW................................................................................................................3
Identify the concept of talent management:.................................................................................3
Importance of talent management during pandemic...................................................................4
Identify the impact of talent management on an organisation during pandemic.........................5
Findings and Analysis......................................................................................................................6
RECOMMENDATIONS.................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Talent management is the constant process which involves retaining the existing
employees and attracting the potential workforce. It involves developing the skills of the
employees and also continuously motivating them so that they can make improvements in their
performance. The main objective of this practice is to motivate the staff so that they can stay
with the organisation for the longer time period. The organisation chosen for this report is
Burberry, a luxurious fashion house which is headquartered in London, UK(Boocock, Page-
Tickell, and Yerby, 2020).It mainly designs and distribute the ready wear clothes, fashion
accessories, fragrances, eye wear, cosmetic and leather goods. This report shall cover the
literature review on talent management and is it necessary during the Covid 19 pandemic.
MAINBODY
Aim:
To figure out the need of Talent Management during the pandemic COVID19 situation.
Objectives:
 To Identify the concept of talent management.
 To explain the Importance of talent management during pandemic.
 To Identify the impact of talent management on an organisation during pandemic.
LITERATURE REVIEW
Identify the concept of talent management:
According to Staff Writer (2020), Talent Management is a method which helps in the
growth of the person who is rightly talented by making them coming on board and tries to
enhance there capabilities and there optimal skills of working, This is mainly helpful to identify
the position of working of the person or employees in the Burberry and help them to enhance
there skills in respect of future work and focuses by engaging, motivating, or retaining that
person in different ways, Talent Management mainly works on the agenda of making a better and
strong work force so they may earn more profit and gain maximum customers by their new ideas
and techniques.(Cook, and Rougette, 2017) They trained there employees about all the digital
techniques and even led them to give there ideas for the organisation mainly this has been setted
out to give the companies more profit within even limited resources. This process aims in
attracting the talented employees and giving them an advance training for the benefit of there

organisation as they also fills the it with talented employees as to achieve there long term
business goals..(Fahmi, T.M. and Mohamed, 2020). Thus, a companies strength depend upon
the working and capabilities of the employees so every organisation tries to train there employee
in a best way possible and also hires the new candidates who has that for vision of having some
advance methods to make the organisation to achieve its goal and also tries to motivate there
employers by providing them profits, incentives and logics (What is Talent Management?
Definition, Strategy, Process and Models, 2019)
Importance of talent management during pandemic
According to Mona Momtazian (2020), talent management is a sytratergy for gaining
more profits and during pandemic this has variably helped in some ways as mentioned below: Tries to cover critical roles: An organisation mainly tries to cover all the critical roles
and the needs which are important for the market and as in the pandemic situation
everything got changed and as Burberry has given an efficient training to there
employees to work in every situation with proper techniques. So the talent management
helps the employees to think beyond the limits and cover all the areas and needs of the
customers.
Efficiently increasing Employees Performance: As through the talent management the
employees works with proper optimal capabilities and strategies, During pandemic this has come
out as a boon to the company as employees has worked from their home for the company and
with proper management and techniques as they came out with different ideas and innovations
for helping out the organisation to make their customers satisfy (What is Talent Management and
Why is It Important? 2020) Employees Motivation: During this pandemic situation their were many workers and
people felt demotivated and helpless ads it has changed all the scenario of working and
also there normal lifestyle is affected, In this case Talent management helped out in a
structured way as they trained there employees and always tries to motivate them towards
working and earning well as most of the employees gets motivation if they earn more
money by there efficient working(Holck, and Stjerne, 2019).Burberry has the best talent
management system as they motivates there employee for working with a progressive
way, Thus talent management provided a proper motivation to there employees in the
pandemic situation.

 Leadership Qualities: The Talent management is helping the employees to work in a
team and giving the ideas which are helpful in this pandemic situation this turns out that
underrated employees who were not been seen or observed turns out to a good leader
and this training sessions helped the employees to improve themselves by cooperating
with low resources and making something innovative and giving better ideas for the
organisation(Johara, Yahya, and Zainal, 2020).So, the leadership and teamwork is
developed in most of the members.
Identify the impact of talent management on an organisation during pandemic
According to Nurhuda Syed, As the pandemic has arises it has changed the whole
perspective of the countries and has affected al,most every sector in the world. Talent
management has helped the organisations in various ways which are as mentioned:
Job security: As the pandemic has arisen it has effected all the areas and sectors merely there is
a recession around the globe and that made them not to even earn the basic amount that they may
give salaries to there employees resulted that approx 50% of the employees has lost there jobs
and are sitting at there homes and rest others are working on almost half pay scale this made the
organisation demotivated and disturbed and resulted them to work loss there confidence. Talent
management has helped them out as they trained there employees for such condition and
motivated them to give new strategy and techniques for the organisation and they are not going
to loose their jobs this motivated the employees to work efficiently and remove there barrier of
thinking and working ability (Will COVID-19 drastically impact talent management?, 2018). Preparing them for New Normal: The employees were trained proficiently for there
working conditions as Talent management has helped them as the organisation is
providing the special training to all the employees for working in different conditions,
there has been made several trainings and sessions for the new joining ans the existing
staff about there working in such pandemic virtually(Krishnan and et. al., 2020).
Burberry has motivated there employees towards giving innovative ideas and virtually
helping there employees to achieve there goals. Enhancing Digital skills: Talent management has always helped in making their
employees to trained in all way possible as they make there employees to learn better
technological skills and in this pandemic the company has vested all their technical team
to train there employees to work sitting at home without any problem.

 Employees adapted the changing organisation: Talent management implemented
various techniques to work in any area with out any problem as they always tries to train
according to the changing situation and made organisation to work according to the
pandemic (Lotfi, Hasani, and Esfahani, 2020).As Burberry has trained their employees
to work for the customers with a changing trend and started fulfilling the customers
current demands with advancement.
Findings and Analysis
From this above report after analysis it is found that, Talent management is an important
key which helps the employees as well as the organisation to improve there working skills as
Talent management develops a method where organisation hires the employees which are
focused and have optimal capabilities and then trains them according to there working
requirements, Employees were motivated through different means to achieve the goals that may
be through incentives, appreciations, rewards or bonuses. In this current situation of pandemic
COVID19, all the business were adversely affected which results in loss, removal from jobs,
demotivation and insecurity towards there working sector, in these instance Talent management
helped out and came out as an important element like they had provided various training sessions
virtually to there employees kept them motivated towards there work and made them to adapt the
New Normal.
It is further analysed that Talent management helps as an important element for the
organisation, and gave the companies a method through which they may make there employees
work in prominent way. Burberry has also adapted this feature and tries to motivate their teams
and there employees (Lysenko, and Kovaleva, 2016).It helped the company to identify the
actual talent and workers who are needed to be focused on their has been given them further
training for the post pandemic scenes, they made there technological sector more advance as it
was before and tried to set all the virtual meeting sessions for the employees to guide them and
frame them to work in a team even after sitting in different areas. These sessions helps all the
interns or the employees who had joined within few months before the pandemic came out to
properly learn the tactics and working process of the organisations even in adverse situation, and
build there confidence towards the company and there jobs(Pocztowski, Pauli, and Miś, 2020).
Thus, Talent management came out as a boon in this pandemic and helped the organisation to
make there employees work harder without any stress and make their team work more

ironmonger by giving them motivation and various ideas about working sectors with new
technology and advancements, as it developed the confidence in the people that if they have
talent they may earn from any side of the area without any problems. The working conditions are
changed but this really helped the employees to think beyond the boundaries and extend there
thinking capabilities without having fear of loosing a job.
RECOMMENDATIONS
It is recommended from this report that, All the organisations should start using Talent
management as a key element and should hire employees by seeing there capabilities for the
future growth, their should be a training session in all the organisation even if it is not that big. A
proper teamwork and management should be done and employees should get the knowledge
about the aim and agenda of the company. Their should be provided a healthy environment to the
employees where they should ask there doubts. In this pandemic situation all the organisation
should motivate their employees and try to train them virtually and boost their confidence.
Employees should be provided some motivation in the form of incentives as that may boost
them to work with motivation without any problem.
CONCLUSION
It is concluded from this report that, Talent management is an important element for the
organisation and it helps for the growth of the workers and there respective organisation it
provides various methods like training, planning, teamwork to there employees through which
organisations and employees improves their performance this implies to all the sectors and as in
pandemic situation Talent management helped out the employees who are working from home
and have better knowledge to gain more confidence in them as they can now work more strongly
and with better techniques. Furthermore, it is analysed that Talent management is an effective
tool for the companies in order to grow and built confidence in there employees and maintain a
strong teamwork.

REFERENCES
Books and Journals
Boocock, A., Page-Tickell, R. and Yerby, E., 2020. The Dis-evolution of Strategic HRM in the
Gig Economy from Talent Management to Supply Chain Manager. In Conflict and
Shifting Boundaries in the Gig Economy: An Interdisciplinary Analysis. Emerald
Publishing Limited.
Cook, S.L. and Rougette, V., 2017. Talent management and older workers: Later life career
development. In Ageing, organisations and management (pp. 113-140). Palgrave
Macmillan, Cham.
Fahmi, T.M. and Mohamed, H.A.S., 2020. Examining the Relationship Between Talent
Management Practices, Work Engagement and Intention to Quit of Academic Staff:
Insights from Egyptian Faculties of Tourism and Hotels. International Journal of
Hospitality & Tourism Systems, 13(1).
Holck, L. and Stjerne, I.S., 2019. How Inclusive Can Exclusive Talent Management Be?.
In Managing Talent: A Critical Appreciation. Emerald Publishing Limited.
Johara, F., Yahya, S. and Zainal, S.R.M., 2020. Evaluating Social Engagement Through Talent
Management Practices. In Tourism Policy and Planning in Bangladesh (pp. 193-204).
Springer, Singapore.
Krishnan and et. al.,2020. Talent management practices impact on Malaysian SMIs managers job
performance. International Journal of Learning and Intellectual Capital, 17(1), pp.1-26.
Lotfi, A., Hasani, A. and Esfahani, S.A., 2020. Performance assessment of talent management
system via using system dynamic approach and scenario planning (case study: Iran
Falat-Qhare Oil Company). International Journal of Productivity and Quality
Management, 29(1), pp.62-93.
Lysenko, E. and Kovaleva, I., 2016. Involvement of personnel in the system of talent
management: content analysis of international, federal and regional companies sites,
having activities on the territory of Russian Federation. In 3rd International
Multidisciplinary Scientific Conference on Social Sciences and Arts, SGEM 2016 (pp.
549-556). STEF92 Technology.
Pocztowski, A., Pauli, U. and Miś, A., 2020. Talent Management in Small and Medium
Enterprises: Context, Practices and Outcomes. Routledge.
Online
What is Talent Management? Definition, Strategy, Process and Models, 2019. [Online]
Available through; <https://www.hrtechnologist.com/articles/performance-management-
hcm/what-is-talent-management/>.
What is Talent Management and Why is It Important?, 2020. [Online] Available through;
<https://expert360.com/resources/articles/talent-management-important>.
Will COVID-19 drastically impact talent management?, 2018. [Online] Available through;
<https://www.hcamag.com/asia/specialisation/payroll/will-covid-19-drastically-impact-
talent-management/223045>.