Reviewing Organisational Strategy Plans and Performance | Desklib

Reviewing
organisational
strategy plans and
performance

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Critically analyse the existing strategic aims and objectives of organisation.......................3
1.2 Undertake a critical evaluation of the components of current organisational strategy.........4
1.3 Critically analyse the factors affecting the strategic aims of organisational strategy over
the short and medium term..........................................................................................................5
TASK 2............................................................................................................................................6
2.1 Apply a range of diagnostic and analytical tools to audit and assess progress towards
existing strategic aims and objectives.........................................................................................6
2.2 Take responsibility for and critically assess the expectations of all stakeholders and their
influence upon future organizational strategy.............................................................................6
2.3 critically analyze, interpret and produce an evaluation of the existing organizational
strategic position and progress towards achieving the existing strategy. Use at least three
recognized strategic tools............................................................................................................7
TASK 3 ...........................................................................................................................................8
3.1 critically evaluate and develop a range of alternative strategic options to meet
organizational strategic aims, direction and objectives in the short and medium term..............8
3.2 Determine and justify the existing strategic option that can meet the revised strategic
position........................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Organisational strategy is sum of actions which an business firm intends to take for
accomplishing long term goals. All these actions together result in making up company strategic
plan (Cacciolatti and Lee, 2016). In addition to this, strategic plans take minimum a year to
completed and require involvement from all level of organisation. Such as top management
creates larger organisation strategy while middle as well as lower management adopt goals and
plans for fulfilling overall strategy step by step. This report is based on based on Eggfree cake
box company which start their journey in 2008 with one small store as well as in second quarter
of 2017 they have approx. 70 branches with several more coming. It is part of retail industry
having more than 50 employees as it is medium scale organisation which headquartered in
Enfield London.
For better understanding of organisational strategy concept report will going to discuss
strategic aim and objective of company along with critical evaluation on organisational strategy.
Moreover, factors which affecting aim of organisational strategy will also critically evaluate. In
addition to this, range of diagnostic tools will be implement for assessing progress towards
existing strategic aims and objectives. Furthermore, stakeholder and their influence on
organisation strategy will elaborate as well as for evaluating organisational strategic position
several strategic tolls will implement. Apart from this in end section of report alternative
strategic options will discuss which help in meeting strategic aims, direction and objective in
both short and long term. Moreover, justification for existing strategic option will be given which
help in meeting strategic position.
TASK 1
1.1 Critically analyse the existing strategic aims and objectives of organisation
Egg Free cake box company which start their journey in 2008 with one small store as
well as in second quarter of 2017 they have approx. 70 branches with several more coming. It is
part of retail industry having more than 50 employees as it is medium scale organisation which
headquartered in Enfield London. In addition to this, Egg Free cake box Company pride
themselves as they use finest quality ingredients as well as take up-most care in production of
cake. Company feel greatest honour for them as they share customers important occasions as
well as they feel pride in delivering first grade services as well as beautiful and delicious cakes.

In addition to this, there are some aim and objectives of respective organisation explanation of
these are as follows :-
Aim of Egg Free Cake Box Company is to think each other as family as well as their
success is because they held on to values of family. Along with this, they extended family circle
for including their customers.
Objectives of Egg Free Cake Box Company is to expand their business at global level
and opening more branches within United Kingdom also. In addition to this, they want to be well
known organisation of Egg Free cake company with the assistance of quality offering and
beautiful cakes.
Thus, it has been analysed that, expanding business at global level will provide assistance
to Egg Free Cake Box Company enhancing their customer base as well as profitability. But at
some level it may create risk for respective business firm only when their products will not liked
by customers in new market.
1.2 Undertake a critical evaluation of the components of current organisational strategy.
Organisational strategy is sum of actions which an business firm intends to take for
accomplishing long term goals. All these actions together result in making up company strategic
plan. Moreover, each and every division within an organisation have their different strategy
which play important role in accomplish goals and objectives of business firm in effective
manner (Kayaga, Kingdom and Jalakam, 2018). Although, each strategy have both advantages
and disadvantages. Explanation of organisational strategy on the basis of every division with
their critical evaluation in relation of Egg Free Cake Box Company are as follows :-
Marketing department - Egg Free Cake Box Company marketing division strategy is
market development as respective organisation make its presence at global level level. In relation
of this marketing department do promotion with the assistance of social media tools such as
Facebook, Twitter, Instagram and many more (Laforet, 2017). Such strategies will help in
attracting large number of customers on the other hand it may be risky as several customers may
not like Egg free cake.
Research and development – This department of Egg Free Cake Box Company strategy
is to conduct market research which help them in analysing need and want of customers in
effective manner as well as also help in make them satisfy. But on the other hand, it will result in
extra expenses also because company have to hire experts for conducting research.