Revitalizing Clipper Bay's Economy: A Sustainable Tourism Development Plan

This report outlines a comprehensive plan to revitalize the economy of Clipper Bay, a small town with a population of 5,000, heavily reliant on fishing. The plan focuses on developing a sustainable tourism industry, leveraging the town's natural beauty, limestone caves, and cultural heritage. It includes a cost-benefit analysis, stakeholder engagement strategies, and a detailed approach to sustainable tourism development. The report also examines the potential economic, socio-cultural, and environmental advantages and disadvantages of tourism development in Clipper Bay.

TOURISM SYSTEM
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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Conclusion.....................................................................................................................................11
Reference List................................................................................................................................12
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Introduction
Clipper bay is town with a population of only 5000 people. It is a small town located at the
peninsular tip. The economy has always been dependent on fishing. The natural beauty of the
town is best suited for tourism. It has series of hills and beautiful beaches. The town also has
forests that create a border for the town. A Chief Planner has been appointed, who has given the
responsibility to revitalize the economy of the town. He has the responsibility to design a plan to
revitalize the economy of the town keeping in mind the socio-cultural and environmental
development as well. In this report, a plan is developed for Clipper Bay to revitalize economy of
the town. The relevant parties that need to be consulted are mentioned as well. The cost benefit
analysis has also be done in the report. Approach to sustainable tourism has also been
incorporated. The advantages and disadvantages regarding, economy, socio-cultural,
environmental factors have also been described in the report.
Discussion
A description how you would approach determining the best way to revitalize the economy
by consulting with the relevant parties
Economic revitalization is contribution towards a community and social well-being (Mero,
2011). It makes a city or town safer and healthier for the people who visit the town or city for
living and work purpose, along with improving the standard of living. Clipper Bay is one such
town with lots of potential for the tourism industry to boost its economy. Certain activities
related to economic development needs to be identified as the Chief planner of Clipper Bay
considering the natural existence of the town, so that the economy of the town can be revitalized.
Fishing has been the major occupation of most of the population in Clipper Bay from the growth
of the town. Two generations have already been involved in the fishing business and the third
generation has reached their adulthood and getting inclined to the existing fishing business.
However, it is important to focus on other aspects for the development of the economy (Milder
and Dane, 2013). There are limestone caves that can be used in the development of a different
business that can revitalize the economy of the town, along with using them to attract tourists.
Other possible venture is the enhancement of tourism industry. The town has great potential for
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tourism as it consists of forests, hills, beaches and other natural elements that make the place
beautiful.
To make the thoughts into reality, help from various parties would be required. The task is huge
and teamwork from various departments and parties would be required in revitalizing the
economy of the town. The parties that need to be consulted are the government, private industry
concerns and non-governmental and civil societies. All these will be helping in the development
of the town and attract tourists and visitors to revitalize the economy. As the budget that has been
provided is 50 million dollars, the planning needs to be effective as well as efficient. The amount
that has been provided will be utilized in preservation of natural beauty, promotion and other
activities in revitalizing the economy. In government party, the tourism department will be
consulted for promotion of tourism in Clipper Bay. The economic development-planning
department will also be consulted to discuss the strategies that have been planned to incorporate.
In terms of private organization, real estate, industry players will be required in order to build the
infrastructure for the tourists to stay. The private companies that will be consulted will also focus
other areas that could enhance the beauty of the town.
Any local organization and the people of the town will be consulted. The employment
opportunity that can brought to the local people in terms of business if tourism is developed will
be informed to them. Proper understanding will be provided to them in terms of business and
business related opportunities. Cooperation from all the relevant parties are necessary in order to
make the plan successful.
The use of comparative advantage, CBA or ROI analyses to clearly identify an industry to
support economic revitalization of the town.
Cost benefit analysis will be conducted in order to estimate the value that will be gained with
respect to the investment made (Nas, 2016). While starting a new project, it is mandatory to
conduct CBA to determine how and when the investment that has been made on a project comes
in return and benefits the project or the objective of the project (Boardman et al., 2017). Cost
Benefit Analysis is the planned and systematic approach that helps in estimating the weaknesses
and strengths of a planned project (Hastings, 2015.).
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The budget that has been provided (50 million dollars) will be utilized in the beatification of the
town, promotional activities, enhancing the hospitality of the town and other areas that would
help in development of tourism. The focus in the town Clipper Bay is to develop the tourism
industry. The contribution of tourism in UK economy is 10% of the GDP (www.visitbritain.org,
2018) Tourism industry in UK has played a vital role in the UK economy and the prediction is
that it will continue the growth in near future at an annual rate of 3.8% annually (visitbritain.org,
2018). This growth of tourism in UK can be utilized for developing tourism in Clipper Bay. The
town is already set with its natural beauty in place. The natural beauty that already exists in the
town can be used as promotion to attract more tourists.
As there would be development of tourism the economy of the place would also improve. The
chances of hospitality sector to boom are also taken into consideration. The limestone caves that
are present in the town can also be a potential business opportunity. Limestone is mainly used in
building materials and helps in manufacturing iron. Limestone can be exported to real estate
companies or manufacturing units to build building materials or iron can be established as well.
Moreover, limestone caves also act as tourist attraction sites, and can be used as a part of tourism
in the town.
The investment made in the project will not go to waste according to statistics and according to
the potentiality of the town. The development of tourism industry and hospitality sector will help
in bringing the money back to the economy of the town in very short time.
Assume that tourism has been selected as the preferred industry to be developed. Explain a
sustainable approach to tourism that you would adopt.
A sustainable approach to tourism is the protection of socio-culture and environment of a
particular locality from overcrowding or over population of visitors or tourists (Buckley, 2012).
It should also be made sure that the environment and the local communities benefits from
tourism. There must be development of both economy and culture. In order to approach for
sustainable tourism these steps need to be followed:
Step 1
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The potential related to tourism is identified for tourism development in Clipper Bay. While
developing tourism, community enhancement is kept in mind as well as maintaining the natural
and cultural heritage (Pulido-Fernández et al., 2015). The heritage places are enlisted and a plan
to protect those places will be done.
The social factors, recent economic condition, natural and environment factors and cultural
considerations are kept in mind while developing the plan for tourism.
Step 2
The concerned parties need to be brought in for consultation regarding the plan. It is ensured that
the right people are involved in the planning. The stakeholders are identified with their nature of
interest.
Step 3
The environment and heritage information are gathered in this step. Collection of this
information would help in identifying the existing heritage and environment of Clipper Bay.
Step 4
The importance of Clipper Bay is identified in this step. The cultural and heritage values are
determined and identified. Cultural and heritage values are identified to enhance sustainable
tourism in Clipper Bay.
Step 5
The issues that can take place in case of over population of tourists in respect to heritage and
culture is identified. Experience of residents and visitors will be recorded to identify the issues.
Identifying the issues will help in finding the solution and plan a better approach to sustainable
tourism.
Step 6
The issues are then analyzed and the issues are prioritized so that they could be addressed in
order. The outcome of this analysis is summarized for easy understanding.
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Step 7
Future action is planned in this step keeping in mind the environmental, cultural and heritage
aspects. After the plan is developed the concerned stakeholders are need to be involved to carry
out the plan.
Step 8
The ideas that have been developed are refined and reassessed keeping sustainability in mind.
Addition to the plan is incorporated if needed.
Step 9
Implementation of the plan is done. It is ensured that all the aspects related to sustainability is
addresses and made sure there is no harm in the environment, culture and heritage of Clipper
Bay.
Examples of infrastructure, superstructure and each component of the suppliers in the
tourism stakeholder model that fit the sustainable approach tourism that you have adopted
For development of tourism and to attract more visitors, infrastructure and superstructure needs
to be built. To carry out the process, materials are required to be brought from the suppliers.
Communication must be good and proper for easy access of places to the tourist. In order to
make communication of transport better, proper roads need to be built.
In terms of infrastructure, if a road is built, suppliers of material in building this infrastructure
have to be approached. It is ensured that eco-friendly measures are adopted for the sustainable
approach to tourism.
Road making machines are required. It has to be ensured that the machines bought for the
infrastructure development does not affect the environment of Clipper Bay by polluting it. In
case of superstructure, materials and machines are required as well. Suppliers should provide
environmental friendly equipments and gain acknowledgement from the local people and
government regarding the supplies that are being provided. This will remain in their corporate
social responsibilities and will help them in upgrading their reputation.
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Discuss potential economic advantages and disadvantages of developing tourism at Clipper
Bay
Development of tourism in Clipper Bay has both economic advantages and disadvantages. The
advantages of developing tourism in Clipper bay are:
Employment: Due the development of hospitality sector, there would be various employment
opportunities for the residents of Clipper Bay. Not only working opportunity but also business
opportunities will be provided, which will enhance the development of tourism in the town.
Increase in expenditure: The local people have chances of more expenditure as the income
increases due to development in tourism (Zaei and Zaei, 2013). The local people freely spend the
amount that is gained by potential income opportunities.
Diversification: Due to increase in tourists and visitors, there is additional revenue for the town
(Ardahaey, 2011). More tax is acquired by the government, which results in enhancement in
infrastructure which eventually benefits the local people.
Disadvantages of developing tourism in Clipper bay are:
Seasonal Employment: Employment in tourism industry is often seasonal hence there is an
uncertainty in terms of employment.
Income of the local people: The income due to tourism is of a place is not completely acquired
by the local people. Most of them go to private concerns, which have hotels, restaurants and
other things built in the place.
Terrorism and natural disaster: Terrorism and natural disasters may bring economic recession in
Clipper bay. That would shut down tourism as the place would not be safe for visitors.
Potential socio-cultural advantages and disadvantages of developing tourism at Clipper
Bay
Advantages
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There are various advantages that are related with the development of tourism at Clipper Bay.
To boost the tourism, huge money is invested to preserve the local heritage appropriately
(Ursache ,2015). Through tourism many tourist of different cultures would come to visit that
particular destination, they would bring the effective changes in their culture among the local
people. The tourist would also be able to learn many new things from the local people. They can
interact more with the tourism, grab some more knowledge and utilize it for their own benefits.
Mixing with the people of diverse backgrounds make it easier for everyone to adapt anywhere
and experience everything (Buhalis and Amaranggana, 2015).
Both tourist and the local people can understand about different lifestyles and that may result
into an improved lifestyle. At clipper bay, fishing is an essential business. Every generation until
now has concentrated on fishing, thus the tourist can gather good knowledge about fishing and
its various aspects. The town is famous for delivering fresh and tasty sea-food; thus, the tourist
can taste all types of sea-foods. The women of that town are famous at weaving and thus, the
tourist can see beautiful works and learn a lot of things on that. Tourism turns the local culture
into important commodities when the local customs and festivals are decreased to confirm the
tourist expectations. Appropriate landscape, food, drinks and accommodations must fulfill the
desire of the tourist (Croce and Perri ,2017). This enhances the socio-culture of the tourist and
few tourists also look for some new and effective changes. Tourist also prefers new changes in
art, crafts and cultural events. The employment opportunities also get enhanced and thus, the
people do not feel to migrate into different cities.
Disadvantages
Social impacts of tourism at Clipper bay includes changes in the lives of the people who are
living in the destination communities. Tourists often forgetto respect the local culture and the
moral values and thus, it affects the culture of the Clipper bay. Basically, clipper bay is a small
town with 5000 people every people is associated with some effective work thus, affecting the
moral values would create a huge impact on the culture of that particular place. The individual
behavior of the tourist, their life style, language, interpersonal relationship and moral conduct, all
have a huge impact on the socio-cultural factor. The inclusion of the outsiders disturbs the local
culture and creates the situation difficult for the people. The local people might copy the lifestyle
which could result into a loss of native traditions and customers. Some people might get involved
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with the criminal activities and this may result into loss of moral values. The people of Clipper
bay also get influenced by the rich lifestyle of the tourism and thus, they prefer to adapt that
lifestyle which creates a major issue for that particular place.
Potential environmental advantages and disadvantages of developing tourism at Clipper
Bay
Advantages
There are certain environmental advantages due to development of tourism at Clipper bay such
as Clipper bay will going to bring new changes by enhancing the natural beauty, limestone caves
and numerous rock pool formations. As the natural beauty will going to increase more tourist
will going to visit at Clipper bay, people wants to explore the place more due to which the
government is concentrating more on to improve the area and planting more trees , adding more
greeneries. In order to attract the tourist, government is incorporating some effective strategies so
that more tourists come and visit the place. Clipper bay is famous for fishing, thus government is
taking some effective measures to protect the marine life and keep the environment free from
pollution. They are taking some effective measures so that the environment does not get polluted
and people could come and enjoy a hazard free environment. In order to attract more tourists,
special attention is given on improvement of the environment. Regular planting of trees and
landscaping are being done to enhance the beauty of the nature (Buckley, 2011). Huge
investment is done by the government of the Clipper bay to improve the facilities in the places
like more shades, drinking water, proper sitting areas and proper sanitation.
Disadvantages
There are many environmental disadvantages that prevail while developing the tourism at
Clipper bay. As Clipper bay is a small town and recently, it has become famous for its natural
beauty and it has also stretched the forest bordering thus, a huge number of customers has
increased and they come to visit the place to enjoy its beauty. Due to increase number of
customers the environment gets polluted and they damage the natural beauty. Waste disposal
issues occur and without appropriate measures it worsens up the situation and creates a huge
negative impact on the environment (Briassoulis and Van Der Straaten, 2013). As more tourist
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visits, the pollution rises and as a result, the pollution increases in that particular area which
disturbs the ecological balance of that particular region.
Conclusion
While collecting information on tourism development of Clipper bay, many changes have been
noticed accordingly. Being a chief planner of the clipper bay it can be seen that there are many
advantages and disadvantages that comes in the way for the development of tourism in the
Clipper bay. Clipper bay has developed many strategies to attract huge number of customers so
that they come and enjoy the beauty of the place. With the proper development of tourism the
economic status of the town has enhanced largely, tourist from various places are coming and
visiting this place and thus it helps to uplift the economy of the town. The positive and negative
impacts of socio-cultural factors and environmental factors have also been discussed thoroughly.
Thus, from this overall information it can be said that tourism at Clipper Bay can help largely to
improve the economic condition of the town.
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Ursache, M., 2015. Tourism–significant driver shaping a destinations heritage. Procedia-Social
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https://www.visitbritain.org/visitor-economy-facts [Accessed 12 Mar. 2018].
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