This essay explores the impact of Generation C on reward policies and practices in organizations, including Booz and Co. It discusses the changing dynamics of demographics and how they differ from traditional practices. The essay also highlights the importance of meeting the needs of Gen C employees in the workplace.
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RUNNING HEAD: REWARD POLICIES AND PRACTICES0 Reward policies and practices
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REWARD POLICIES AND PRACTICES1 Gen C is the new generation in consumer culture. It is all about the people who are active in social media live. The term is used to describe the persons who deeply care about the connection, curation, community, and creation. It is not an age group but it is an attitude and mind-set explained by key characteristics. With the generation X, Y, and Z. there is a new generation in the town i.e. Generation C dubbed by the Nielsen Wire in February 2012, as per the Booz & Companyglobal managementorganizationthe generationC isuniversal (Friedrich, 2011). Traditionally, generation is defined by the birth year. As per the research of the researchers and some organization suggested that Generation C associates were born from the year 1982 to the late 90s/early 00s. However, most of the researchers agreed that Gen C is more of a psychographic group who have similar traits, ideologies or existences and can even span multiple age varieties(Friedrich, 2010). Gen C members are not only passive internet users. They are the tech fiends the internet for quality content. The three Cs explains this new generation: consume, create and curate. This essay will be going to reflect on the rise of ‘Gen C’ (Booz and Co) i.e., the changing dynamics of the demographics have affected reward policies and practices. This will also focus on how these might be slightly different from practices that are more traditional and any internal constraints that might be apparent. It is not the latest news that there is a huge impact on the organization by the Gen C. Already accounting for 50% of the staff and set to make up approx. 75% by 2025, they are surely not going anywhere. Companies today have to frame their reward policies in such a way that meets the needs of the Gen C employees. As the workplace demographic is shifting, workplace practice needs to be a shift as well. Let’s see how the changing dynamics of the demographics will affect reward policies and practices of the organization(Jenblat, 2018).
REWARD POLICIES AND PRACTICES2 Forget about baby boomers, Gen Y, gen X impact on the organizational rewards and policies. Gen C has impacted dynamically on the reward and policies of Booz and Co. Go mobile and go home: By the year 2002, 80% of the individuals will be on mobile phones. Having an incentive and reward package – better have a mobile format ready to go. Gen C are tech-savvy, this population are relaxed with mobile apps, and are used to digital working and multi-tasking(Allaway & Gurgiel, 2019). Travel awards become more valuable: As now, all contact more and more on the wires, face to face will be more and rarer. The increasing costs of travel will result in less attractive than virtual gatherings. When things get scarce, they become desirable. Awards with no internet: Travel awards highlighting internet disconnect may be popular. Since Gen C will always be linked, time spent separate will also be rare. Awards that provide a disconnected experience may be more vital to Gen C(Incentive Intelligence, 2011). Gen C have different values to their older colleagues in the organization, for example, a healthy work-life balance is key; they are eager to learn, and see international knowledge as vital to that learning; the reward is significant but not the main driver. Social virtualization: As every minute of every day availability, interpersonal interaction, and a disposition of individual flexibility further penetrate the dividers of the organization, corporate life will keep on moving far from conventional various leveled structures. Rather, laborers, blending business and the individual throughout the day, will "self-sort out" into nimble "networks of enthusiasm." By 2020, the greater part of representatives everywhere companies will work in virtual undertaking gatherings. The secretive reward policy in the organization has been changing by the coming of the Gen C. Gen C are from the world where everything is in public, where the things they are graded.
REWARD POLICIES AND PRACTICES3 From the starting, school to social media, they are used to direct success and failure. Copying this type of the same behavior at work by devising a place to publicly show employee attainments and celebrate happenings.The organization should reward the Gen C employee for their exceptional performance or going beyond and above taking care of the consumers. This will help the company in setting the high standards and give employees something to the work towards(Sims, 2017). These are some of the ways that Gen C has affected the reward policy of the company. The incentive program and the reward policy in the organization for the gen C should not come as a promotional or salary increase year down the road. The Gen C population want more flexibility, timely advancements and to give back to their communal(Thomas, 2011). Gen C is the future of the staff, and they are not missing, especially when their employers show Gen C their assistance is vital and recognized. In traditional practices, it was found that most organizations use monetary rewards as the key benefit for the employees. Firstly rewards were given by the company, just to motivate them. Firstly, the employer was stuck in the cycle of thinking, that the money is wanted employee care. But due to Gen C, there has been a shift in the thinking of the employers that, now what matters to the employee is the flexibility( Friedrich, et al., 2019). Another traditional practice for awarding the employee is giving time off. The holiday is something that all the employee has the right to and the employers usually offer more than the minimum statutory requirementin order to provide an additional reward to their workforces. Often employers tie in the additional holiday's reward with a length of the facility. Traditionally, employers who get a bit more inspired offer extra time off for their staffs. For instance, time off for both based on the company CSR and on an individual basis
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REWARD POLICIES AND PRACTICES4 for employee community groups. Such type of time off is measured to deliver important employee engagement and support an overall commitment to the company(Gilbert, 2011). This is also one of the traditional methods adopted by the organization for rewarding the employees. Time off for training in the area that employers often give to their employees. Some employers offer time off for training that is work-related and helps employees build up their skills and some even offer additional time off for training that is not work-related but maintenances individual growth of the employee(Martin, 2016). The company also offers many extra awards that help the employees, which are ranging from the shopping discounts to spa days even holiday trips. It is very common that for much organization this is already elasticity too far but there are numerous simple cost-effective welfares that companies could reflect in an effort of gaining better engagement of their staff. Some of the traditional practices of giving the reward were excellent but some of the practices of the reward giving in not that much accurate. With the engagement of Gen C, manyofthetraditionalpracticeshavebeenchanged.Byidentifyingmeasurable organizational goal, clarifying the mission and vision. Such changes can be overcome by alleging the larger employee populace to the company’s goal. By giving the business plan and goals, equity in target setting. Incorporating an organized, data-based system for situation targets beginning from the top will go an extended way to establish fairness in target setting. Equity in objectives is a significant factor for upholding the optimum degree of stretch crossways the organization and keeping everyone focused on the goals by diminishing the change, which has arisen due to change in the rewards system in the organization. From the above, it can be concluded that Gen C is the generation, which has a new hierarchy of needs, have new rituals and have the power to move the world. The generation C advent and the population behavior have driven the global change in all the organization including
REWARD POLICIES AND PRACTICES5 Booz and company as well it creates the various opportunities and various threats to the corporate world(Sud, 2019). In the above paragraphs, it can be seen that Gen C is the population which has similar traits. This generation member is mostly passive internet users. Gen C can be explained by the C’s: consume, create and curate. This essay has focused on how the chaining dynamics of the demographics will impact on the rewards and policies and how this is different from the traditional practices of the reward.Now it can be summarized that The Era of the Smart Cloud, for example, will enable vital portions of the Generation C lifestyle in the upcoming years, to be successful by the Era of the Sensor Economy, which the cloud will support trigger.
REWARD POLICIES AND PRACTICES6 Bibliography Friedrich, R., Peterson, M., Koster, A. & Blum , S., 2019.The rise of generation C.[Online] Available at:https://www.strategyand.pwc.com/media/file/Strategyand_Rise-of-Generation- C.pdf.pdf [Accessed 18 June 2019]. Allaway, T. & Gurgiel, E., 2019.The impact of Millennials on the workplace.[Online] Availableat:https://www.digitalpulse.pwc.com.au/impact-millennials-workplace/ [Accessed 18 june 2019]. Friedrich, R. P. M. K. A. a. B. S., 2010.The rise of Generation C Implications for the world of 2020,s.l.: Booz & Company. Friedrich, R. P. M. K. A. a. B. S., 2011. the rise of generation C.strategy+ business,Volume 62, pp. 1-3. Gilbert, J., 2011.The Millennials: A new generation of employees, a new set of engagement policies.[Online] Availableat:https://iveybusinessjournal.com/publication/the-millennials-a-new-generation- of-employees-a-new-set-of-engagement-policies/ [Accessed 18 june 2019]. Incentive Intelligence, 2011.What Will Generation “C” Mean for Incentives and Rewards?. [Online] Available at:https://incentive-intelligence.typepad.com/incentive_intelligence/2011/02/what- will-generation-c-mean-for-incentives-and-rewards.html [Accessed 18 june 2019]. Jenblat,O.,2018.IsyourbusinessreadyforgenrationC.[Online] Availableat:https://www.forbes.com/sites/forbesagencycouncil/2018/01/29/is-your-
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REWARD POLICIES AND PRACTICES7 business-prepared-for-generation-c/#1b18cc41a4be [Accessed 18 June 2019]. Martin, T. N., 2016.Generational Workforce Demographic Trends and Total Organizational Rewards Which Might Attract and Retain Different Generational Employees.[Online] Availableat:file:///C:/Users/System04127/Downloads/1160-generational-workforce- demographic-trends-and-total-organizational-rewards-which-might-attract-and-retain- different-generational-employees.pdf [Accessed 18 june 2019]. Sims,S.,2017.5ThingsYouNeedtoKnowAboutGenC.[Online] Availableat:https://www.socialmediatoday.com/news/5-things-you-need-to-know-about- gen-c-2/513102/ [Accessed 18 june 2019]. Sud,B.,2019.Howtoalignyourrewardsandbusinessstrategy.[Online] Availableat:https://www.peoplematters.in/article/redefining-rewards/how-align-your- rewards-and-business-strategy-13221 [Accessed 18 june 2019]. Thomas, S. R., 2011.Do Generational Differences Matter For Total Rewards Strategies?. [Online] Availableat:https://www.compensationcafe.com/2011/10/do-generational-differences- matter-for-total-rewards-strategies-part-2.html [Accessed 18 June 2019].