RFID Devices: Tracking Consumer Behaviour - Case Study of ISA Fashion Boutique International

Running head: RFID DEVICES
RFID Devices
Name of the Student
Name of the University
Author Note

RFID DEVICES
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Table of Contents
Introduction:...................................................................................................................2
Overview and History of the Project:.............................................................................2
Project Evaluation:.........................................................................................................2
Project Status:.................................................................................................................3
Information Generated due to Date:...............................................................................3
Decisions made as a Result of the Information:.............................................................4
Current state of the Technology:....................................................................................4
Limitation:......................................................................................................................5
Conclusion:....................................................................................................................5
References:.....................................................................................................................6

RFID DEVICES
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Introduction:
The RFID is stands for radio frequency identification reader which is a typical type of
device that is used for collecting useful information from the RFID tags and this RFID tags
are actually used for tracking of various of other individual objects (Wang et al., 2017). In
this type of scenarios radio waves are utilised for transferring the data from a tag to a reader.
In this paper this RFID technology will described briefly. This RFID can be used for
various of scenarios including the tracking the behaviour of the consumers. One of the prior
case study where the RFID is utilised by the organizations to used track the behaviour of the
consumer has been selected. Here the case study is the “ISA Fashion Boutique International”.
In this case, several of important aspects related with the RFID tags will be discussed here.
Overview and History of the Project:
ISA Fashion Boutique International has successfully assessed that in a fashion sector
it is very much important to track thousands of assets which includes inventory and some
other products. For solving this issue the ISA Fashion Boutique International utilised the
RFID for solving the inefficiency issue (Wiseman, 2016). For solving the issue ISA Fashion
Boutique International also joined with several of other organizations. The RFID will be able
to speed up the whole process for better visibility of the organizational assets. With that by
using the RFID the ISA Fashion Boutique International tracked the consumer behaviour for a
better operation in the organization, as tracking of this data will help them to understand the
requirement of the consumers which will actually improve the business efficiency of the ISA
Fashion Boutique International.