Rhetorically Analysing Gonzalez Law Firm Webpage 2022

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Rhetorically Analysing Gonzalez law firm webpage
Businesses and companies convince the consumers and target market of the suitability
of their product or service through commercials. They strive to persuade consumers of the
benefits of their products and services in comparison to competitors. Different avenues are
used in advertising including posters, videos, audio and door to door marketing. Currently,
websites are the leading platforms being applied in running advertisements. With internet
connectivity spreading even to remote regions, people can now access web platforms
including social media pages and other webpages easily and at affordable costs. Companies
are taking full advantage of this through developing custom websites for advertising their
products and services, which also match the target viewers needs who are potential
customers. For a website to effectively attract the target consumers and gain the attention of
its visitors, different strategies will need to be applied in developing its content. Strategies
that boost the visual appeal of the webpages in terms of the content and its arrangement as
well as its presentation. Before launching a website to public accessibility, companies ought
to test and ensure that the platform is suiting the audience and well-designed to keep them
scrolling.
The Gonzalez law group, PLLC is one of the firms with a website for advertising its
services. The firm offers attorney services to persons facing criminal charges. In a photo
appearing on the top section of its webpage, we see ethos. It is a photo containing several
individuals dressing in suits and are posing with their arms folded and captured in a portrait

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view. The individuals on the image who are both male and female indicate that the webpage
is a legit source for finding lawyers (The Gonzalez law Group firm). Attorneys and
lawyers are known to dress in suits and the profession is associated with official conduct
inclusive of dressing. By showing the photo as the first thing on the page, the Gonzalez law
group shows that they are credible lawyers well aware of the law field who are worth trying
out. The photo’s background colour is also different from the rest of the webpage content. It
is placed on a black background which assists in highlighting the image more clearly. It
allows viewers to focus on the image as the first thing after opening the webpage.
Photo of the webpage
The webpage also applies a set of different colours to appeal the audience. One way
they have done this is through incorporating black coloured texts on a white background and
vice-versa. Black coloured texts on a white background is the common technique that most
people are aware of, which borrows from written material on books. It has a long history
which predates centuries back when reading and writing was a new concept to man.
Therefore by implementing the same, the Gonzalez law groups’ webpage borrows from a
common technique that is familiar to many. Visitors to the webpage find it easy, clear and
simple to read its texts resulting from the appropriate use of colours.