Park' N' Ride in South East Queensland's Transport System Report 2022

Park' N' Ride in South East Queensland's Transport System
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Table of Contents
Executive summary.................................................................................................... 2
1.0 Introduction.......................................................................................................... 3
2.0 Service design process......................................................................................... 3
2.1 Overview........................................................................................................... 3
2.2 Service design tools.......................................................................................... 4
3.0 Discover Phase..................................................................................................... 4
3.1 Issue and background information....................................................................4
3.2 Relevant trends................................................................................................. 5
3.3 Past efforts/ campaign globally on the topic.....................................................6
3.4 Ethical and legal considerations associated with the topic...............................7
4.0 Define Phase........................................................................................................ 8
4.1 Understanding the customer.............................................................................8
4.1.1 Persona profile............................................................................................ 8
4.1.2 Empathy map.............................................................................................. 9
4.2 Understanding the current usage environment...............................................10
4.2.1 Service design tool 1: Customer journey map...........................................10
4.2.2 Service design tool 2: Brainstorming........................................................11
5.0 Problem statement............................................................................................. 11
6.0 References......................................................................................................... 12
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Executive summary
A park and ride transport system connect people with available public transport. Park and
ride transport systems link public transport commuters, and people are travelling using their cars
to urban areas to leave their cars and use public transport means for the remaining part of the
journey. The report will be divided into five major sections including an introduction, a service
design process, a discovery phase, a define phase and a problem statement.
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1.0 Introduction
The Park and Ride system encourage motorists driving into town to park their cars in
secure areas outside the city centre areas then ride on buses and in some cases trams into town.
This is a highly efficient method of reducing traffic congestion in the city. The logic of it is that
one bus with a capacity of fifty passengers can replace 40 or so vehicles that would otherwise be
clogging the road. This system was made more attractive by ensuring that the parking areas are
conveniently close to the Park and Ride buses that would then carry the persons who left their
cars conveniently into the town.
Moreover, a well set up Closed Circuit TV system ensures that all the vehicles are kept
under tight security watch as the owners go about their business. In terms of costs, it is cheaper
to move around in the cars with their low and stable fares. The prospect of driving around in the
London jam with the high costs of vehicle parking in the town plays a great role as a deterrent to
all who wish to hang around town in their cars. And to make the system more efficient, priority
is given to bus transport all around the town to enable the buses to have the right of way in traffic
The efficiency of the Park and Ride system is also further enhanced by the availability of
a large number of staff members to serve clients at all the sites. The staff is available for 24
hours, thus ensuring that adequate service is offered to make it convenient for all potential clients
going for it. This is part of the effort that is made to make the ride an attractive and viable
alternative to motoring. So this method has largely achieved its overall objective of securing a
modal shift towards public transport in order to contain congestion and be environmentally
friendly as well. It has also greatly uplifted public transport and reduced congestion in the city to
a great extent.
2.0 Service design process
2.1 Overview
Service design represents the general outlay of the service provided by various
businesses. Service design actualizes the method and tools used to offer services to customers.
Service design represents the holistic experience of customers who use or desire to borrow the
services of a certain provider (1). The main aim of service design is to ensure that the targeted
market gets the best output and are fully satisfied. The satisfaction of one would simultaneously
incite the satisfaction of another. Service design mechanisms can be incorporated into business
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