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“Ring Security”1)Assess the type of retail outlet Ring Security Doorbell utilizes by reviewing the strategic issues inretail (p. 455) Include in your response a description of the profile of the end-user and the location inwhich they are placed.The Ring Security Doorbell was built to safeguard people from unwarranted crimes, threats & provide ameaningful security. It was designed after surveying 20,000 people across various platforms. The devicering was built to give security & provide the meaningful device to owners. Through video security alongwith smart doorbell we could see who is at door, identify anywhere via our smartphone as well but asmart doorbell functionality can provide a convenient benefit. It's the internet featured doorbell, whichwhen ringed gets connected with the customer smartphone who could discuss live with the visitoranywhere.2) As the marketing manager at Ring Security Doorbell, what might be your communication objectivethat you would like to achieve to support the growth of the brand?A meaningful device to provide blanket security cover to the end users anywhere at the customerconvenience will be a clear communication objective to support the growth of the brand.a. Using the factors essential in developing a campaign (pg. 518), omitting the cost and availabilityfactor) ,what might the traditional and non-traditional promotional vehicles be used to meet yourcommunication? How will they be integrated?The traditional and non-traditional promotional vehicles will be to demonstrate it physically to createvisual effects & influence customers hence below methods will be chosen-:Promoting in the large scale through T.V, newspapers, events or trade shows to display how it's utilised& how effective is the usage will be.Through, word of mouth between customers, influencing visitors by promoting through shopkeepers,middle men’s, agents or vendors will promote it more & get more visibility. They can also give heavydiscounts, promotions, margins or through tie-ups with various brands or influential products etc. canalso lead to strengthening the brand image & customer relying heavily on it (Nyne, 2014).1
This will all be integrated through salesmen, aggressive sales & marketing campaigning.3) Using the general steps in the personal selling process (pg. 548), how does/should a sales persongreet its customer in order to “close the sale?” Please be very specific in the questions that would beasked.In order to close a lucrative deal, a sales person first greets the customer & let him know about hisbackground, company & his purpose of visit. Upon the customer response, salesperson proceeds todetail about the product. From the price, dimensions, usage to warranty or any technicality will beelaborated within a fraction of seconds to create an impact & influence the customer. After this, if thecustomer still looks interested then price negotiations & more benefit will be shared due to the personalselling initiative. Customer as a last resort will close it as a positive deal since all its doubts, questions areresolved & customer feels good after purchasing it (Wyle, 2015).4) Describe 2 sales promotions that could be used with Ring Security Doorbell(consistent with yourcommunication objection stated in Q. #2) How are they supporting your objective? How might they bemeasured to understand their effectiveness? What factors (at least 2) did you consider in determiningthe type of sales promotion to use?For the sales promotions of Ring Security Doorbell below would look ideal-:Tie-ups with big brands & promoting cross selling’s.Initial days, promoting through aggressive market campaigning by displaying in the various events,getting sponsorships or spreading through word of mouth.By choosing the above sales promotional techniques it’s supporting our communication objectives as itsdisplaying sense of security after it’s purchased by consumers. Through tie-ups with big brands, it’sgetting recognised due to the strong brand image.To measure effectiveness-:Sales will improve tremendously due to the spread of trust & word of mouth among the consumers.2
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