This presentation analyzes the rise of online shopping in the UK, focusing on the impact of e-commerce and digitalization. Using data from the Office of National Statistics, the presentation explores the increase in online sales from 2018 to 2019 and the growth of social platforms in different age groups. The findings suggest that online shopping is becoming increasingly popular among all age groups, particularly the youth. The presentation concludes with a discussion of the critical aspects of this trend and its implications for businesses and society.