Rising Trends of Staycation and Virtual Travel in UK and China

INTERNATIONAL TOURISM
MANAGEMENT

INTRODUCTION
• Contemporary tourism is continuously
evolving to offer consumer better
experience which is unique to their
travelling journey.
• In the current tourism sector different
scenarios are shaping contemporary
tourism because of advancement in
digital technology and changing
consumer preferences.

TOURISM INDUSTRY IN UK AND CHINA
• UK and China are one the biggest and most
technologically advanced tourism markets in
the world.
• The tourism industry in UK generates 100
billion GBP and employees 2 million
people.
• The Chinese tourism sector is also huge as it
accounts for 11.05% of total GDP of the
country .

STAYCATION IN UK AND CHINA
• Staycation is becoming more popular in
United Kingdom as younger
generations are choosing to travel closer
to home instead of travelling to an
international destination.
• Data showcases that three in ten
domestic holiday markets in UK are
planing to spend more time in the
country in 2019 than in previous years.

STAYCATION IN UK AND CHINA
• According to survey the Urban leisure trips in
preceding two weeks have increased from 54%
in May to 73% in August.
• The number of consumers who opt for short
haul trips have also increased from 19% to
31%
• This data showcase that Chinese tourists are
prioritizing local tourism and exploring own
country over global tourism and travel.

REVIEW OF STAYCATION
• Advantages
• The primary advantage provided by
staycation is that it lowers the
carbon emissions as the travelling is
done on a local scale to nearby
attractions and heritage sites.
• The amount of energy consumers in
tourism is reduced significantly if
consumers choose to travel to
nearby locations.