Risk and Crisis Management for KFC: Proposal and Mitigation Strategies

Running head: RISK AND CRISIS MANAGEMENT
Risk and Crisis Management
Name of the Student:
Name of the University:
Author Note:

RISK AND CRISIS MANAGEMENT1
Executive Summary:
The following essay is a continuation of the assignment 1 which was on the environmental
scan and risk identification report of KFC. Various factors of risk were identified in the
previous report which were directly or indirectly affecting business operation of KFC. These
factors are internal or external in nature and can be caused during any time of the business
operation. Identification of risk is the first part of the risk management process which had
been done in assignment 1. The most crucial and most important part of the company is to
make a crisis and risk mitigation plan or proposal.

RISK AND CRISIS MANAGEMENT2
Table of Contents
Summary of Risk Table:............................................................................................................3
Introduction:...............................................................................................................................6
Discussion:.................................................................................................................................6
Conclusion:..............................................................................................................................12

RISK AND CRISIS MANAGEMENT3
Summary of Risk Table:
Particulars Effect on
Stakeholders
Probability Of
occurrence
Impact on the
company
Risk
Mitigation
Strategy
Internal Risk
Human risk This risk affects
all the personnel
who are directly
or indirectly
involved in food
handling.
Since KFC has
its outlet’s across
the globe. The
chances of
human risk is
relatively high.
The
consequences of
this risk is major
to the company
as it will affect
its reputation and
brand image.
It should
be
mitigated
by the
elimination
method.
Technological
risk
This risk has an
effect on the
management and
shareholders of
the company.
This risk is very
much likely to
happen which is
almost certain.
As technology
keeps on
changing and
innovating.
The
consequences of
the risk will be
minor as KFC is
multinational and
will be able to
adapt easily to
the new
technology
This risk
can be
avoided by
continuous
research
and
analysis of
new
technology.
Physical risk This risk has an
effect on the
employees and
The chances of
this occurring is
probable as it
The impact
would be
insignificant in
The
elimination
method is