Marketing Report Analysis

This assignment requires you to critically analyze a marketing report. The report details the company's recent marketing performance, identifies key risks within the marketing strategy, and proposes an action plan for risk mitigation and ongoing monitoring.

Monitor Risk and Evaluate
Process

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The whole world has been governed by business organisation and these business
organisation govern all the business activities.(Hollensen, 2015.) It has been seen that when an
activity is to be carried out in a business organisation then there are several hurdles which
include several risk also which is why it is very important for business organisation. It is very
important to carry out a monitoring programme in the organisation son that all the risk shall be
carefully assessed by the company. the following project has an Aim to create a skilful
knowledge about how a monitoring programme has been conducted in an organisation and what
shall be the benefit of conducting a monitoring programme. The project shall also focus on risk
assessment plan to be governed by business organisation. An evaluation process has also being
described in the following project and its importance for the business organisation in order to
achieve the goal decided by company.
TASK 1
It has been seen in the business scenario of coffee ville that an assessment programme
has been conducted by the company in which several risk has been discovered. In order to
increase all the profits of the company and to reduce losses. After six months of delivered risk
management action plan an Audit was held at the company for reviewing all the management of
the company and to check whether all the precautionary measures has been taken by the
company or not. When the audit has been completed, then status has been derived from planned
action on risk. It has been seen in the business scenario that several changes has been brought
and several changes were yet to bring for an example teleconferencing system was planned for
six months soon after the launch but it has not been installed. Such delayed in the action was
held because there was a rollout of the federal government's National Broadband Network. This
could enable the organisation to suffer from delay in the work. Such delay in the work can result
into hamper of the quality of work.(Kotler, Keller, Manceau, et.al, 2015.) Such could not taken
on the good account of the business organisation. The employers are also facing problems in the
organisation which is not suitable for the company. Any company must take care of its employee
and theior rights in order to carry out their business proposals on the next level but in the coffee
villee it has been seen that the weekly management meetings are finishing close at 3 p.m as

planned but sometime situation occur in which manager had to stay on the request of team leader
which is again extra work without getting any extra payment of energy and time.(Sheth, Sisodia,
2015. ) Though the manager is working in form but no letter has been received by CEO which
states that they does not possess authority to just walk out by 3 p.m that is the person cannot
leave the office even the meeting is being done. In this way company has been violating the
rights of employee against working in a business organisation which is not an healthy issue for
coffeeville. The good changed which has been seen the company was that there is proper training
programme for the post of assistant manager in the morning shift and they can leave the office by
1 p.m. Training is an important part of the job which develop and sharpen the skills of employee.
Without training no person can do the job perfectly so it is very important to provide good
training in the organisation. It has been further noticed in the organisation that coffee plant has
been changed to native by which only minimal water required for the plantation. In this way the
water will be saved by company as well as process of plantation shall also be carried out. There
was installation of dual flush toilets but such installation was not done successfully because of
the backlog of work by district plumber.(Wagner, Eggert, 2016.) The company has to take
certain action for the installation for the basic facility so that employee shall not face any
problem. It has been further observed in the coffee ville that a training on daily banking appears
to to have been successfully completed that is all the action plans which has been taken in the
training was successfully completed but when the audit was conducted no banking entries for the
day's sales was found on two occasion which is a considerable thing. It is very important to
maintain a detailed inventory for all the deposits so that a transparency shall be maintained in the
account. As it is an organisation related to coffee plantation, it is very important that there shall
be a proper channelisation of water in the plat so that coffee shall grow faster and a quality of
coffee shall be received and for the proper channelisation, a water tank has been built in to the
courtyard but the plumbing has not been connected by which proper supply of water was not be
able to occur.(Bozarth, Handfield, 2016. ) A monitor programme has also being conducted on the
usage of water tank which has been kept in staff room but no update of information has been
given to department from past three weeks. It is very important to update about every
information so that can be bring. The bank account was also opened after four weeks.
Plan

(Bakan, 2016.)it has been seen from the business scenario prevailed in coffee ville that
various risk has been assessed by the company like there was no proper channelisation of water
and as it is a company which has been dealing with the plantation of coffee it is very important
that proper supply of water shall be there. It has been further observed from the business scenario
that even the employee of coffee has been facing problem regarding receiving letter. It should be
the key principle of coffee villee to assess all the risk in the company and to implement an action
plan about it. (David, David, 2016. )Such assessment shall be carried out by a monitoring plan to
be conducted by company. When the risk has been assessed then a proper plan has to be made
for rectifying all difficulties. These plan shall include various strategies policies and certain
actions which is to be taken by the company to rectify risk management.
Implementation
Coffee vile is the firm which get more benefit from their enterprise resource planning and
by implementing others. The organisation look according to the ERP implementation from
different techniques and find the condition of the extent of implementation that effect on the
business when it occurs the achievement and the outcomes of the business, where as both the
modify and show moderating the roles.(Gomes, Barnes, Mahmood, 2016.) This firm help the
managers to direct their attention to most effective factors which provide how to manage their
interaction and describe on the different effects on business activities result the research
determines the theory in current knowledge and examine and apply the implementation process
on the business . The business process undertake an organisation issues in implementing the
process on the major concern. The field research seek to the empirical and effective to explore
the problems while implementing projects and these problem relate to the success of project. As
coffee ville were based on past theories and their implementation is also done by the research
related which were changed as well as experience of experts and there is a comparative list of
several problems which were identified while implementing the business process . Coffee ville
which analyse and clear the result and change the importance of management for success
through improving the process and other sectors such as technology and planning of the project
which is important to determined but not enough for the success in business.(Moretti, Toledo,
2015.) The problems were more directly to project such as reporting, project management
planning were to be more mutual understand so we have to face less problem and we can achieve
the criteria of success in business. The resolution organisation find as the project implementation

where it is complex in several factors and to succeed it is essential there is a change and well
managed and it is to be balance to all the factors as such as management, technology and many
more .(Iyer, Xiao, Sharma, et.al., 2015.) There is empirical substance which study in field and
research on the business and the most important is to emphasise the business project research
implementation with the broader change in organisation which effect and create the complex
and socio environment.
Outcomes
Coffee ville is a company which suffers inefficiencies as the operations and rise over time
due to diverse, and the system to be desperate their process, standards, culture, and policies. The
transparency of the business to be maintained and the leader has to eliminate the inefficiencies
and maximise the performance which is faced with the concern challenges such as how to
protect and determine the best practices and the exist the execution and change the agenda of the
successful enterprise globally and it differs the culture, customs, rules, regulation which the
difficulties in language and the availability of talent and resources.(Kumar, 2015.) In most
activities there is order to increase the growth , while maintaining and developing the
comparative advantage and the transformation of business process and the organisation faces the
difficulties while implementation is done in business and it changes the technology and the
criteria of market and it form competitive. In every sectors an organisation has to communicate
the management . There are several channels to communicate the process and and give approach
to the customer service and their experience and increase the customer and improve their lifetime
value . Exploring business is about to make as simple as basic function of business process and
improve their outcomes and to operational.
Simplification it determines to delete the manual process, reduce human effort and work on the
process automatically. Their consultant understand the various outsourced papers of business
process and it should maintained the control over the organisation by their rules and regulation.
Evaluation
The method when establishing this determination and the organisation goal should be specific ,
attainable, measurable and have a time period to affix it and to identify all the goals so we can
review and check them and evaluate business strategic process. The goal to determine for
evaluating trends whether we can use to protect for the future change and the particular customs
has relevant for the business of an organisation. Where the organisation can judge what is the

impact of their business in the market and then plan can be executed or the action to be taken
which are not harmful for trends and it is beneficial .(Baker, Parkinson, 2016.) The organisation
should evaluate the direction, size and the effect of the action to be taken in Coffee ville. The
purpose of coffee ville trends to protect the effects which does changes in the company and have
the benefit of their trends. Coffee ville focused on the market trends what changes to dine to
increase the effect. The trends should be changes according to the time exists and the business
requires. Coffee ville has the approach the beneficial to the participant of th process of an
organisation as they lead and they are to be motivated as the “winner”. And they implement the
process in the business department and lead to implementation process and they also manage the
process and convince to the supervisor and approach to achieve success and increase the
motivation level. Coffee Ville has ability to manage the risk effectively which depends upon
their capacity and to achieve the intension is for improvement and to govern the risk
management.
CONCLUSION
From the above carried out analysis a risk review report has bee prepared by the store
manager. The report has been divided into two part of which first part has carried out a review
report on the business scenario of coffee ville. It has mentioned about various loopholes which
has been made by the company. Another part of the report states about the action plan which has
to be taken by the company for monitoring and risk assessment plan.

REFERENCES
Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education
Kotler, P., Keller, K.L., Manceau, D. et.al., 2015. Marketing management (Vol. 14). Englewood
Cliffs, NJ: Prentice Hall.
Sheth, J.N. and Sisodia, R.S., 2015. Does marketing need reform?: Fresh perspectives on the
future. Routledge.
Wagner, S.M. and Eggert, A., 2016. Co-management of purchasing and marketing: Why, when
and how?. Industrial Marketing Management, 52, pp.27-36.
Bozarth, C.B. and Handfield, R.B., 2016. Introduction to operations and supply chain
management. Pearson Higher Ed.
Bakan, J., 2016. Social marketing: thoughts from an empathetic outsider. Journal of Marketing
Management, 32(11-12), pp.1183-1189.
David, F. and David, F.R., 2016. Strategic Management: A Competitive Advantage Approach,
Concepts and Cases
Gomes, E., Barnes, B.R. and Mahmood, T., 2016. A 22 year review of strategic alliance research
in the leading management journals. International Business Review, 25(1), pp.15-27.
Moretti, S.L.A. and Toledo, G.L., 2015. Marketing and sustainability academic production in
Brazil: An analysis in leading management journals during the period of 1994-2012. Business
Management Review (BMR), 4, pp.616-630.
Iyer, G.R., Xiao, S.H., Sharma, A. and Nicholson, M., 2015. Behavioral issues in price setting in
business-to-business marketing: A framework for analysis. Industrial Marketing Management,
47, pp.6-16.
Kumar, V., 2015. Evolution of marketing as a discipline: What has happened and what to look
out for. Journal of Marketing, 79(1), pp.1-9.
Baker, M.J. and Parkinson, S.T., 2016. Organizational buying behaviour: purchasing and
marketing management implications. Springer.
Johnston, M.W. and Marshall, G.W., 2016. Sales force management: Leadership, innovation,
technology. Routledge.
Online

Evaluation of tool box. 2010. [online]. Available through.
<http://evaluationtoolbox.net.au/index.phpoption=com_content&view=article&id=20&Itemid=1
59>. Accessed on 2nd December 2016.
Epa.gov. 2016. [online]. Available through <https://www.epa.gov/enforcement/coffeyville-
resources-refining-marketing-settlement>. Accessed on 2nd December 2016.

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