Risk, Crisis and Post-Conflict Management in Tourism

This paper discusses the impact of natural disasters on the tourism industry in Indonesia and proposes media strategies to rebuild consumer perception and increase tourist inflow. It also highlights the current situation and government response to disasters.

Running head: RISK, CRISIS AND POST-CONFLICT MANAGEMENT IN TOURISM
RISK, CRISIS AND POST-CONFLICT MANAGEMENT IN TOURISM
Name of the Student
Name of the University
Author Note

1RISK, CRISIS AND POST-CONFLICT MANAGEMENT IN TOURISM
Table of Contents
Introduction................................................................................................................................2
Discussion:.................................................................................................................................2
Situation-................................................................................................................................2
Affects of natural disaster on consumer perception-..............................................................2
Media strategies-....................................................................................................................4
Conclusion:................................................................................................................................4

2RISK, CRISIS AND POST-CONFLICT MANAGEMENT IN TOURISM
Introduction
Tourism is one of the important sources of income in Indonesia, which offers jungles,
beaches, a diverse culture and cosine for the travellers (Dagustani et al. 2017). The paper
deals with the affect of the tsunami caused by volcanic eruption on the tourism industry as
well as changing customer’s attitude towards choosing Indonesia as a travel destination. The
paper also highlights the proposed media tactics and implementation strategies to eliminate
the sense of fear among the customer base and increase the tourist inflow in Indonesia. The
paper will stress on the current situation of Indonesia and the change in government strategies
for responding to a disastrous situation. The paper concluded by highlighting the affect of
natural disaster on tourism industry of a country.
Discussion:
Situation-
Indonesia was reported to be a prey of the tsunami on the 23rd December’2018. The
volcanic eruption was the causing factor for tsunami, which destroyed the resources of
tourism industry as well as took around 430 lives (Djalante 2018).
Affects of natural disaster on consumer perception-
The natural disaster marked its affect in the inflow of travellers from around the
world. The low inflow rate was the indication of fear from a series of occurrence of natural
disaster in Indonesia (Amanah et al. 2018). The change in the attitude among the travellers
can be well understood by the consumption rate of the tourism industry. Indonesia
experienced a series of natural disaster in 2018, which reflected in the consumption rate of
November in comparison with October, there was an 11.26 percent decrease rate from
October to November (Hampton and Jeyacheya 2015).

3RISK, CRISIS AND POST-CONFLICT MANAGEMENT IN TOURISM
Chart depicts the forecast for tourism arrival rate for the year 2019
(Source: Rahmawati, Trianasari and Martin 2019)
The chart depicts the forecast of the tourist arrival rate in the year 2019, Indonesia
will be experiencing a slow growth in the start of 2019 because of the changing sentiments as
well as perspective in selecting Indonesia as a travelling destination. As per the current
situation, it is being advised by the Foreign and Commonwealth Office (FCO) to restrict
travelling within four kilometers of Mount Agung, which is in east Bali, a trip near Lombok
or near any volcanic island (straitstimes.com 2019). Foreign and Commonwealth Office did
not warn for rest of the tourism areas in Bali. The impact of the natural disaster on tourism
was devastating as it destroyed the beach town in Bali, demolished tourist hotels as well as
affected the flight timings for international travellers. It also destroyed about 60 restaurants as
well as around nine hotels in coastal regions (Hall et al. 2019). Government of Indonesia
suffered due to the decreasing consumption rate from a series of natural disaster in the year
2018, which resulted in their decision of doubling the disaster response budget for 2019 as
well as five trillion rupiah is assigned for reconstruction project in Indonesia (Hosie and Pforr
2016).

4RISK, CRISIS AND POST-CONFLICT MANAGEMENT IN TOURISM
Media strategies-
The impact of the tsunami did not affect the tourist places much but it did affect the
customer perception about the tourist destination, which was a challenge for promoting
Indonesian Tourism. The tourism industry will have to utilize media strategies to reconstruct
the image of tourism among the international travellers. Social media can be chosen as a
source of implementing media strategies. For instance Facebook can be used as a medium in
communicating the reconstruction work of the tourism industry by depicting data as well as
conducting a two-way communication in addressing the traveller’s concern. Social media can
be help in targeting various communities of international travellers like cultural researchers,
young travellers and segment for family vacation. It can also facilitate the word of mouth
strategy. The message strategy of the tourism industry in promoting the improved condition
of Indonesia should be constructed as a medium of communicating facilities, which is to be
incorporated in the tourism experience for visiting Indonesia. The message should also assure
the consumer base about the improved technological implication in detecting risk factors of
Indonesia.
Conclusion:
Therefore it can be concluded from the paper that natural disaster of a can affect the
economic scenario of a country if it is majorly sourced by the tourism industry. Even if the
tourist places are not affected by the disaster but it changes the customer’s perception of
selecting a disaster prone country for a vacation destination. A well-strategized media
strategy can play a crucial role in changing the customer perception with a strong message
depicting added facilities for the travellers as well as technological advancement for risk
assumption.

5RISK, CRISIS AND POST-CONFLICT MANAGEMENT IN TOURISM
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