ASSESSMENT 2: RISK FACTORS, CRISIS AND COMMUNICATION2Assessment 2: Scenario and Literature ReviewScenarioThe risk campaign will focus on the increased emergence of terrorism caused by crime Mafias within the United States. There is an increased amount of cases that are connected to criminal activities, which have led to the loss of lives and destruction of property. This scenario threatens the lives of the citizens making them live in fear. The risk/crisis campaign will focus on outlining the recorded criminal cases and the impacts that they have caused to the nation. It will also outline the possible practices required to address the occurrence of this scenario, and the right communication practice that can alert the peopleand help in solving the problems caused by this scenario. Literature ReviewAccording to Heath (2006), risk refers to an occurrence that contains negative or positive consequences that have various magnitudes. These occurrences and effects determine various prediction, harm, control, and benefits. Heath (2006) states that issues that include policy, values, or facts tend to occur from a risk/crisis combination. He argues that the best kind of practices require constant consideration and keen attention because of the crisis that may arise from them towards open debates and proper refinement. Heath (2006) submits that the proper and best practices demands for a pre-crisis type of communication, frequent communication that occurs during the event proceedings, and post-crisis type of communication, which comes after the crisis. Nevertheless, the cynical practices and communication may take place about emergency and warning response messages, a kind of voice that can be made to alert people concerning the occurrence of a crisis, whose responses are relevant to the occurring type of event, while some entities extend care to the affected public. According to Heath (2006), the best practices in crisis demands for constant

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