THE RISK MANAGEMENT

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Running head: RISK MANAGEMENT
Social Media and CSR Management
Name of the student
Name of the university
Author Note:

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Table of Contents
Introduction:....................................................................................................................................2
Part 1. Proposed risk management framework which may be incorporated in the future project
planning:..........................................................................................................................................3
Part 2. Methodology of avoiding conflicts among employees using neohumanism:......................8
Part 3. Reasons for predicable negative backlash from public against marketing campaign radical
structuralist:.....................................................................................................................................9
Part 4. Proposed set of questions which project teams may ask in future to avoid pressure in
individuals:....................................................................................................................................12
Part 5. Proposals to make future campaigns:.................................................................................12
Promoting awareness of CSR among the stakeholders including the public:...........................12
Changing its leadership style:....................................................................................................13
Conclusion:....................................................................................................................................14
Appendix: Risk management table showing the newly identified risk (in red)............................15
References:....................................................................................................................................25

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Introduction:
Social media and corporate social responsibility are the two very significant aspects of
the business operations of business organizations at present. Wang, Tong, Takeuchiand George
(2016) mention that, corporate social responsibility refers to the principle that business
organisations bear ‘a responsibility to society and a broader set of stakeholders beyond its
shareholders’. The business organisations today are essentially corporate citizens and not mere
profit making bodies. They aim operate in ways to create value to the stakeholders like the
customers, the environment and the society at large. For example, the firms today recycle their
wastes to reduce the wastes they emit into the environment to reduce their harmful impact on the
environment and the society as a whole. They are also towards using more environmentally
friendly raw materials to manufacture their products, thus ensuring that their finished products
cause less damage to the society and the environment. They take steps to support the society to
fight issues like poverty and pollution.
Eteokleous, Leonidou and Katsikeas (2016) strengthen the discussion by pointing out that
corporate social responsibility enables business organisations to strengthen their market images.
That is why increasing numbers of firms today are adopting CSR as a part of their core business
strategies under direct supervision of the top management bodies. The second aspect of the
business operations of business organisations is social media marketing. Business organisations
often use their social media handles to promote their CSR activities like supporting charities
organisations among their stakeholders. However, failed social media campaigns to promote
CSR may attract negative reviews from the stakeholders. In fact, all the employees may not
receive these campaigns in positive lights but owing to the involvement of the top management

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may feel compelled to participate in them, feeling intimidated. This situation may give rise to
conflict. The aim of the report would be proposing strategies to manage such risks of failed
social media campaigns in an imaginary company based in Singapore.
Part 1. Proposed risk management framework which may be incorporated in the future
project planning:
The risk management framework which the Singaporean company should utilise in the
future project planning should be formed under the leadership of the apex management. The
main risks which the company must consider while making project planning strategies for future
projects are mentioned in the risk framework table in appendix 3.
Risk management plan of
....(company in Singapore)
The management of the
company holds meeting
with the directors on the
risk management project
and risk management
manager appointed
The risk managers
conduct PESTEL analysis
of Singapore to identify
the risks
Risk managers present
report before the
management
Management forms risk
mitigation strategies
(including grade A risks)
Department heads hold
risk management
sessions with employees
Resources of acquired
Implementation of the risk
management plan
Monitoring of risks
mitigation plan
(particularly grade A
risks)
Risk managers submit
monitoring report to
management
Taking further actions
Figure 1. WBS showing risk management plan
(Source: Author)

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The management of the Singaporean company should make strategies to manage the
newly recognised risk namely employee conflict. For example, the management of the company
could encourage the employees participate in the operations in a more proactive manner. This
would enable the management of the company avoid employee conflicts and consequent loss of
productivity (Appendix).
Advantage of the system of gaining participation of employees in operations using single
looping:
The firstadvantage of the system of gaining employee participation in the operations of
the Singaporean company by single looping is that the there would be higher level of equality or
in other words no more equality. This is because the management would leave top-down
approach which would in turn enable it to link employees across departments in the operations of
the company more closely (Dhir 2019).
The second advantage of the approach of gaining participation of the employees is that
there would be higher level of bonding between employees across different designations and
departments, reducing chances of conflicts (Fatima, Majeed and Saeed 2017). This bonding
between employees would result in more employee collaborations which would in turn boost the
productivity of the company and its future growth.
Disadvantages of the single looping system based employee participation:
The first disadvantage of the single looping employees using single looping technology
is that the technology suffers from several loopholes which make its implementation difficult.
For example, single looping the entire operations attract immense initial investments.

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The second disadvantage of the single looping system is that it may not be feasible owing
to cultural factors prevailing among the employees. Some employees may show negative attitude
towards the system and may not accept the change (Hussain et al. 2018). Some of the employees
may not stick to their words giving rise to trust issues. This would make it difficult for the
management implement the single looping system owing to exemplary leadership among the
employees in general towards acceptance of the technology.