Risk Management and Innovation

This document discusses risk management and innovation in the context of Tesco. It covers risk assessment techniques, the relative roles of quantitative and qualitative risk assessment, the organizational culture implications of embedding effective risk management, and good practices in risk management and innovation. The document also provides insights into the components of an innovative organization and the factors that affect innovation in Tesco.

RISK MANAGEMENT AND
INNOVATION

TABLE OF CONTENT
TABLE OF CONTENT...................................................................................................................2
INTRODUCTION...........................................................................................................................3
Question 1........................................................................................................................................3
Risk assessment techniques-........................................................................................................3
Relative roles of quantitative and qualitative risk assessment-...................................................4
Question Two...................................................................................................................................6
a) Organizational culture implications of embedding the effective management of risks..........6
b) Good Practices in firm and ways to improve it.......................................................................8
Question 3......................................................................................................................................10
Innovation Models.....................................................................................................................10
Question 4......................................................................................................................................13
a) Component of innovative organization.................................................................................13
b) Components that effect on innovation in Tesco....................................................................15
c) Suggestion improvements that impact on innovative activity...............................................16
QUESTION 5.................................................................................................................................17
Professional skills......................................................................................................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19

INTRODUCTION
Risk management can identify the risks, help in planning and reducing them so that there
is going to be higher functioning of the organization which is going to be present. Innovation
includes a lot of risks which is why the company will have to have good risk management in the
organization in order to operate effectively. Tesco is working in the retailing industry from 1919,
having its headquarters in England, United Kingdom. There are 450,000 employees working and
6,800 stores worldwide of the organization. The report is going to consist of theories, critical
evaluation and techniques which the company must use in order to manage risks and innovation
can take place effectively in the company for higher performance.
Question 1
Risk assessment techniques-
Organizational risks are the chances for uncertainties in organizational strategies these
are the segments in which outcome of certain activity can not be specifically be specified by
which company have equal chances for getting success and equal chances for failure. Due to
which companies tend to develop their organizational strategy in such a way that it is completely
based on the practical knowledge and company's goal achieving capabilities by which risks can
be minimized (Kaur, Rishi and Siddiqui, 2020). However this is not often as easy as it is said
because there are certain times when it is very difficult for organization to get desirable
probabilities and for which company has to analyse its performance through the following risk
assessment methods.
1. Qualitative Risk Assessment-
In this type of risk assessment the decisions are made on the basis of individual's
experiences and expertises due to which chances for failures are reduced because the decisions
are made on the physical ground and also to minimize risks suggestions from other experts are
also taken. Tesco should closely evaluate the qualitative assessment of risk because through
systematic examination it can minimize the risk of innovation through proper implementations of
precautions. This will enable organization to efficiently develop organizational strategies in such
a way that employees are also able to implement these changes and also at the same time
company is able to provide new products or services in minimum risk.
2. Quantitative Risk Assessment-

In this type of risk assessment the organizational risks are analysed through the means of
numerical values this type of risk assessment will provide Tesco high level of predictability on
the bases of smart guesses like probabilities (Yazdi, 2020). This risk assessment is developed on
the basis of previous analysis of company's working capabilities and because of which it is
highly achievable and since complex mathematical calculations are involved in it because of
which it is high accurate. The main difference between quantitative and qualitative risk is that
qualitative risk is mostly based on physical outcomes which are used by individuals as an
experiences and then strategies are developed whereas quantitative is core mathematical based.
3. Site-Specific Risk Assessment-
This type of risk assessment is based on a specific geographic location in other words
each different task is having its own unique and individual risk associated with it and because of
which Tesco must implement a combination of qualitative and quantitative risk assessment
(Verma and Chaudhari, 2016). By this company will, can efficiently analyse the type of risk and
then can implement quantitative if needed, by this proper evaluation company will save problem
solving time and also at the same time it will reduce organizational efforts in classifying the
intensity of risks.
Relative roles of quantitative and qualitative risk assessment-
Risks are the by-product of any activity and thus organizational working has to developed
in such a way that output is achieved at minimum organizational expenditures and because of
which company will be able to achieve its targets. Thus company has to evaluate the type of job
required and then has to identify the type of risk associated with it, for achieving this company
can use different approaches like qualitative and quantitative risk analysis. Following is the
relative role of risk assessment methods.
Qualitative risk assessment-
This type of risk assessment is method is quicker and practically implementable because
it is done on the basis of expertises and experience which the decision maker is having in terms
of achieving its target (Birgen and et.al, 2020). This assessment is more efficient at the initial
stage and gets better with the level of experience which the decision maker is achieving with
time, this happens because at the initial stage the decisions are made on the basis of theoretical
approaches and with time, employee is able to identify the working process. However the

effectiveness of this type of risk assessment is limited to the knowledge collection of decision
maker because of which unclear core concepts will lead to failures. In this qualitative risk
identification is also used in which through the utilization of Preliminary hazard analysis
probability of occurring risk can be minimized by which chances of success can be increased.
Quantitative risk assessment-
This type of risk assessment is achieved after the theoretical implementation of
qualitative risk assessment because this is a numeric approach of analysing risk assessment,
which is more accurate and reduces the chances for failures. This happens because through
theoretical evaluation all the expected factors can be analysed and then working strategies are
made in such a way that high output is achieved at minimum expenditures. However this may be
more accurate but on the other hand this is a time-consuming process as compared to qualitative
risk assessment because that approach is based on the bases of personal experiences due to which
decision maker is well aware of the final outcome of the product (Hordyk and Carruthers, 2018).
But in this case final outcome is analysed only through the means of complex mathematical
calculations at the initial stage and then they are implemented for the final stage.
From the above analysis it can be evaluated that since Tesco is a multinational
organization which is having employees of all different types and skills because of which it must
rely on qualitative assessment because its employees are well-trained in terms of achieving of
their objectives. Due to which there are high chances that employees will utilize their experience
and expertises in such a way that through their actions they are able to achieve their objectives
and also at the same time they may try to implement creative approaches for minimizing the
risks. But organization must also try to integrate the advantages of quantitative assessment only
in special cases when there are more than one factor are included because by which Tesco can
make sure that risks are minimized. Performance indicative has to be strong in the company so
that there is going to be effective working and that is going to be good for the reputation and
standards of the company in the market. Through this proper integration of all small consecutive
steps company can minimize the risks which will provide high working capabilities to the
company and also at the same time goal achieving capabilities of organizational are also
increased. Risk map in quantitative risk identification is a graphical depiction for the
organization regarding all the several factors by which organizations can develop organizational
planning in such a way that all the factors of occurring negative impact can be minimized and

chances of goal achievement can be increased. It is important for the company to make sure that
they are consulting the stakeholders of the organization before making any decisions so that there
is going to be a stable income and profitability.
Question Two
a) Organizational culture implications of embedding the effective management of risks
Company cultures highly impact on increase quality, efficiency and productivity of work
and it also reduces chances of various kind of risk that evolve because of changing business
styles and strategy. It becomes important for the firm work according to globalization so that
maximum profit can be generated by attracting large number of customers in different part of
globe (da Silva Etges and Cortimiglia, 2019). There are various types of risk that comes in path
of achieving goals such as changes in technology, poor communication because workers belong
to different background etc. Organization culture plays significant role in covering problems.
Tesco Plc. is one leading firm in United Kingdom and also expanded business in different part of
world. Diversified workforce in organization improves innovation as well as creativity skills.
Firm highly focused on developing a culture that can highly profit while expanding business in
different part of globe. It follows strategy of recruiting people from different background with
versatile experience and use their skills and talent in effective way so that maximum output can
be taken which will contribute in growth of firm. Local employees are also going to be added in
the company which is why there is going to be an imbalance which is going to be present. This
cultural difference has to be maintained which is going to make the performance of the company
be higher.
Risk culture
There are a lot of risks which are going to come because of the cultural aspect which
have to be addressed by Tesco on time so that there is going to be higher functioning. Culture is
different from one location to another therefore having a common ground is important so that
there is going to be higher functioning and operations which are going to be present. Guidelines
of Tesco's operations and laws of government are being followed by the company so that there
are going to be lesser risks which are going to be present.
Organizational culture
Tesco is having its own organizational culture so that all the employees are going to share
a common base to be able to operate in one direction which is going to be good for the overall

development and functioning which is going to be present. Application of changes is going to be
the same and the style of managers and leaders of the company as well which is going to impact
the working of the organization overall which is going to impact the working of the organization.
Recruiting diverse workforce
Employees from different culture have different ideology and hence recruiting will be
beneficial as all will contribute in developing a product that can satisfy diverse customer group
in globalize market and hence increase revenue of firm. Human Resources management team of
Tesco shortlisted people that comes from different culture, background etc. and analyse their
working experience and way which it can support firm. This help in giving employment to
talented and skilled workforce which will help in taking company to globalize business. It
support in gaining competitive advantage as changing business need people from different
background.
Training and development
Organization provides various kind of training and development programs to recruited
firm and prepare them for any upcoming changes in business structure. Human resource
management take suggestion, opinion, etc. from workers so that a proper plan for learning
system can be done (da Silva Etges and Cortimiglia, 2019). Employees’ engagement in making
training and development programs decrease burden on firm and on the other hand workforce
will get right skills on time which increase efficiency, quality and productivity. Tesco faces risk
related to changing work style in UK and sometimes government also set new policies but
providing quality training and development learning can supporting in overcoming from it.
Management of firm with skilled and trained workforce can generate higher output with quality
and also increase customer satisfaction level.
Leadership
Leaders not only frame policy and procedure for future endeavours but it also contributes
in building employees relations. Organization senior highest risk in leadership for example if
negative politics started by leaders or unrecognised talented workforce then they will migrate to
another company and hence firm will not able generated quality with quantity product. Skilled
workforce decrease workload and use their experience in improving work style for example
people from different background have different knowledge and hence using talent in work can
highly be beneficial for organization to increasing competitive advantage in changing business.

Biasses and giving opportunity to flattering people by senior effect on other workers in firm
which will not feel part of association and hence firm will not able to maintain their loyalty.
Strategy and plan can be leaked by isolated people to competitor which become the biggest
challenge for firm. It becomes important for leaders to gain loyalty of workers and hear them
with neutral behaviour so that they become part of firm and decrease chances of isolation and
discrimination. Tesco recruit diverse workforce and for this, its leaders use transformation
leadership. Employees are given autonomy at workplace which improves innovation and
creativity skills and hence firm will provide a product that can support changing taste and trend
of customers. Leaders also take suggestion and opinion of workforce in decision-making so that
quality ideas can be evolved and also improve their thinking and problem solving skills which is
necessary for changing business (Syrova, 2020. Employees highly supported by management
whenever they will face problem. Employees have to be providing with the right knowledge and
information so that there is going to be higher operations and productivity which is going to be
present.
Organization tries to management risks that are generated from leadership style. Tesco
try to gain confidence of workers so that any upcoming challenge can easily be tackle.
Management highly focused on personal growth of employees which increase loyalty of workers
as well as decrease retention. Innovation and creativity skills highly support in providing product
that increase customer satisfaction level in changing taste and trend.
b) Good Practices in firm and ways to improve it
Tesco's sociability and solidarity positively impact on organization culture. There are
various practices which organization implement at workplace which improves cultural diversity
and hence create friendly relation among workers such as hosting cultural events, recognizing
workers experience from past background etc. It helps in gaining loyalty of workers and increase
efficiency, quality, and productivity of work. Human Resource Management of firm highly
focused on building employee relation so that every worker feels part of association and support
in achieving higher goals (Kwak, Seo, and Mason, 2018). HR team analyses performance of
workers and send report to senior management which gives reward, award, incentives, promotion
and increment to workers. Increasing job opportunities in country affecting on managing talented
and skilled workforce and it becomes necessary for organization to emphasize on personal
growth and try to get loyalty of workers. Tesco use transformation leadership which improve

problem solving as well as decision-making skill of workers which are necessary changing
business it also so help in gaining competitive advantage. However, firm has to make quick
changes according to demand of market and it can only possible by trained and skilled
workforce. Employees of firm remain highly motivated and devoted to work and readily accept
and upcoming challenged. Flexibility in working style and giving autonomy by leaders profited
firm in expanding business globally and attracting large number of consumers. However,
organisation can also improve in work by adopting necessary changes in technology and training
and development programs which will impact on its growth.
Communication Programs
Communication plays significant role in diversifying culture. Accent, ton of speech,
gesture must be effective so that people can easily understand information and accordingly reply.
Most time changing businesses do not focus on it which effect on quality of work because of
improper direction and misunderstanding of information. Tesco Human resource management
team must hire people which have knowledge of English language. After recruitment, they have
to focus on training related to communication effectively so that will be able to work in corporate
culture and contribute in growth of firm. Trying to analyses their week point for example India
accent might not be understood by French speaker and hence filling gap by training can improve
communication. They have to take feedback, suggestion and opinion from workers and help
them in improve communicating skills such as email writing, way of representing etc. which help
them in adjusting in firm.
Technological changes
It become important firm to advancing technology in globalize business environment so
that work performance can be improved. Tesco of financial strong retail firm and make quick
changes in system so that efficiency, productivity as well as quality of work can be enhanced.
Organization must prove effective training and development programs to workers so that they
can easily work on modern technology for example touch screen system are continuously
increasing and it becomes important firm to train workers for it (Korableva, Gorelov and Shulha,
2017). There is higher risk firm from cyber threat; supply chain management etc. from other firm
and reduction in it can only be possible by effective training and development programs.
Feedback and opinion must be taken from workers before launching any programs which help in
easily building it and can be understood by all. There are a lot of technological changes which

are coming in the company which have to be well maintained and implemented in the company
so that there is going to be higher competitive advantage which is going to be present.
Question 3
Innovation Models
Innovation plays important role in changing business and Tesco use various types of
strategy to improve it for example workforce in firm give higher autonomy so that it impact on
problems solving as well as creativity skills. However, innovation cab be positive or negative
both as sometimes it becomes difficult to predict future outcomes from innovation. It becomes
important for firm to assess it and manage carefully so that its alignment will coincide with
sustainable development. There are number of methods that Tesco use in monitoring and
controlling innovation such as knowledge management, collaboration & networking, creativity
techniques, process improvement as well as project management technique and business
creation. It allows new ideas and skills which are necessary for changing business but this tools
allow closely manage it so that productive result with quality can be come out.
Knowledge Management
It is become important for the firm to utilize knowledge in way such that it has long-
lasting impact on goals of organization. Tesco collection information from workers, analyses it
and then make changes in work accordingly. Checking and evolution of talent in giving changes
of innovative ideas that are highly productive and decrease useless information. Tesco conduct
Knowledge audit so that proper strategy can be setup after assessment of it. It uses software in
managing data so that online record can be rechecked and evaluate and can work for future
planning. After identification of information, it is shared and handled carefully by firm and hence
able to proper innovation implementation. There has to be effective understanding of knowledge
and innovation which the company is going to require so that there is going to be effective
working which is going to be present.
Collaboration and Networking
In this ideas of innovation always evolve by sharing and understanding perspective of all
in firm and hence collaboration is necessary for it. In the initial stage firm build a team with clear
goals and objective. Workers in group come have different knowledge and supervise by leaders
in Tesco. After that firm focus on team work and also allow self organizing teams so that similar

mind can work closely (Pysmak, 2017). Agile again support in innovation by building effective
tam. Tesco’s Management try to reduce difference and provide all resource that can help in
innovation so that fruitful result can benefit firm.
Creativity Technique
Creativity of employees can enhance product quality and hence increase customer
satisfaction level. In first phase Tesco focuses on brain storming of working so that effective
ideas can be dig out from minds. Organization use feedback, suggestion and opinion from
workforce and analyse their ideas so that effective strategy can be setup accordingly. Mind
mapping also done by management in improving thinking and creativity skills and firm use
various kinds of tools for it such as Google design thinking. TRIZ 40 also use by firm in improve
creative thinking of workers and also help in properly managing it. Getting in unique identity for
the company is important so that there is going to be higher performance and the company will
also be able to make sure that there are higher operations and competitive advantage is present.
Process improvement techniques
Organisation uses various kind of tool for innovative idea's management in process
management technique (Nechaev, Bovkun and Zakharov, 2017). Tesco use bench marking, Key
Performance indicator, Kaizen etc. and it improves quality, efficiency and productive of work
with evolution of right ideas at workplace. It analyses performance of business and also
emphasizes on changes which are required in process. Firm allow combination of management
and employees in innovation of new work structure which can highly beneficial for firm and
improve productivity.
Project management techniques
Project management need innovative ideas as well skills and Tesco managers use various
types of method effective manage work. Project portfolio management is use by firm in
forecasting and analyzing business so that amount as well as right technique can be
implemented.
Business creation
Business creation refers to a system process that changes innovative ideas into business.
In the first stage Tesco create road map for planning and success of business and it becomes
important for success of company (Nechaev, Bovkun and Zakharov, 2017). Stimulation of it
again reduces risk in changing market. Planning of business done in such as way that effective

strategy can implemented successfully by innovation ideas and hence firm able to achieve higher
goals. There are different frameworks which can be used by the organization so that there are
going to be right measures which Tesco will be able to take after Covid-19 has taken place so
that there are going to be higher functioning and operations which are going to be present.
Tidd and Bessant describe straightforward or simple model of innovation. It helps in
effective implementation of strategy that framed by creative ideas of organization. It helps in
managing risk and increasing competitive advantage in changing business which are necessary
for firm’s growth. For example: Organization focusing on organic business after COVID and
hence using this model successful idea can be implemented at work place.
Searching
COVID has highly affected retail business in United Kingdom but after analyzing present
market scenario and consulting with stakeholder try to plan for organic business. There are
number of opportunities in it for example: after corona virus customers motivated and attracted
towards healthy food and hence firm able to health lifestyle. Tesco take it as advantage and use
effective supply chain management to react to customers. Idea of firm is to provide organic
product on similar cost in beginning to consumers after they addict will increase price and hence
able to target them easily. However, there are number of firm and British customer taste & trend
continuously changes and firm has to remain alert for it. It is according to the employees the
changes have to come in otherwise there is going to be more conflicts and productivity of the
company is going to fall which is not a good factor for the company to have.

Select
Organization checks old record of customers which purchase similar type of product from
its store. After analyzing of information contact them and told them that organic product can be
available on online delivery with similar price as that of chemical one. Explains them benefit of
it and way in which it impacts on their health. It helps in targeting right customers initially.
Implementation
Training and development programs are given to customer and will set effect supply
chain management strategy so that fresh organic product can reach to customer and increase
customer satisfaction level (Schulte and Hallstedt, 2018). Customers lifestyle is changing which
needs to be monitored and controlled so that there is going to be higher operations and loyalty of
the clients is also going to be present in the firm.
Capture
Once the product will be in hand and taste will be developed then after 6 months firm
will increase cost that can still not much high and buyer’s can easily purchase it. Then quarterly
prices of product will be increasing such manner that right and profitable price easily be targeted
by firm.
Question 4
a) Component of innovative organization
Innovative organization has various types of component which impact of its success such
as leadership, structure of it, individuals participators, Team working, creative climate etc. as
described by Tidd and Bessant. It increases efficiency, quality and productivity of work and
hence impact on growth of firm.
Shared vision, leadership and the will to innovate
It becomes important that vision of firm innovation must be understood and share among
all participant so that it cannot create (Rosas and et.al., 2017). Before framing, it takes suggestion
and opinion from key stakeholder so that a proper vision can guide all for long term goals. Top
management committeemen plays significant role in setting aims and objective, and they involve
employees in achieving it. Leadership must be effective and can idealized workers so that in

difficult time, they can stand for firm and hence decrease migration of talent as well as skills.
Leaders should give free hand to employees so that innovation and creativity skills can be
improved. Workforce assessment done in end but if they are diverting from vision must help
them so that target can be achieved (Parast, Sabahi and Kamalahmadi, 2019). Involve them in
decision-making so that a proper strategy can be set and accepted by all and it improves loyalty
of workers which is necessary for changes. Taking feedback, suggestion and opinion again help
in improving work structure and become path for innovative as well as creative ideas. Employees
must be trained in effective way so that they can prepare for any upcoming challenges and can
handle difficult situation easily. Trans formative and democratic leadership style are often use by
senior authority in order to implement or evolving innovative ideas in firms. It decreases
unnecessary burden of them and firm can easily prepare for changing taste and trend of
customers.
Team working
Effective plays important role in evolving or implementation of innovative as well as
creative ideas in firm. Selected people must have required talent and can work aim group as well
as maintain decorum. It becomes difficult for firm to maintain team as people have large
difference and different ideology. However, effective team can be build by analyzing problems
and resolve it quickly. There are number of ways that organization can use in resolving issue
such as involve people in meeting and listen their problems and give judgment that can be
accepted by all (Heller, 2017). Changing business need diversified workforce but because of
poor communication it becomes difficult for taking help of all in achieving goals. Training and
development problems related to communication can benefit organization in understanding ideas
and information. It also improves efficiency of work as most of the people miscommunication
because of wrong way of representation. Tuckman team developing theory can become highly
profitable of firm as in stages problems can be resolved and effective team can be build which
help in targeting goal and increasing competitive advantage in changing business. Diverse work
can also be close to each other if effective strategies adopted such as culture events, involving
different background in different team etc. and hence all will come with new and unique ideas
which are necessary for changing business environment.
External focus

It becomes important form firm to increase customer satisfaction level by providing
product on time and increase profit share in changing business. There are number of time when
firm feel embarrassed because of mismanagement internally for example: product is not reached
to customer timely of miscommunication but if firm makes sales and marketing team
effectiveness then these problems can easily be resolved (Keiningham and et.al., 2020). Effective
supply chain management by innovative ideas can help in targeting buyers and supplying goods
& services on time. Organization must involve workers in improving product and services such
as taking feedback, suggestion as well as opinion in improving quality and launching new
product can help in delivering right product timely and increase revenue of firm. It also help in
innovative ideas and for this firm take help of marketing team to analyse taste and trend of
customer so that Research and development department can do required changes in work.
Building customer relationship is an important part of firm and it can only be possible by
analysing their need and connect with them on different platform such as Instagram, Facebook
etc.
b) Components that effect on innovation in Tesco
Tesco use various types of strategy in welcoming new ideas as well as implementation of
it in organization. After COVID, organization is highly focusing on building team that can
support effective supply chain management in changing business and increase market share.
Organization emphasizing on developing customer oriented product by evaluating their need.
Leaders of the firm very cooperative and interactive which creates friendly environment place.
Leadership and vision
Organization set vision of attracting customer by providing organic product and increase
profit share after pandemic (Petricevic and Teece, 2019). Tesco is focusing in developing taste of
customer for its health food. Firm is trying to build effective supply chain management so that
product can reach to customer timely and hence enhance customer experience. Transformation
leadership style is use by organization in monitoring and controlling workforce. Leaders give
free hand in working process of employees which positively impact on innovation and creativity
skills. They also involve in decision-making and innovation ideas involvement in firm and hence
able to gain their loyalty which enhance quality and productivity of work. Innovation ideas are

developed in firm for example organic product as similar cost for sometimes comes from
stakeholders and employees support in it as they know it will be future of business.
Team involvement
Human resource management select employees from different background with ideology
so that diverse workforce can be created for globalization. Managements and leaders analyse
their skills and according teams set (Afrifa and et.al., 2020). This helps in gaining competitive
advantage in changing business and also improves productivity with quality. Training and
development programs of Tesco build in such as way that people can understand each other and
generated innovative ideas from their experience. Mutual respect among workers also increases
by cultural events and programs so that they can work as team at project. In organic product
business employees of firm work as team which help in attracting customers and reaching theme
timely with effective supply chain management. All the employees have to be given right
working and participation in the tasks so that there is going to be higher productivity and
effectiveness in the company which can be present for a long run of the business in the market.
External focus
Tesco emphasizes on building strong employment relation by understanding their need
and according products are provided by firm. Internal as well as external buyer’s orientation
again help firm in framing strategy for changing market with innovative ideas (García-Granero,
Piedra-Muñoz and Galdeano-Gómez, 2020). For organic product firm has taken suggestion and
opinion as well as Feedback so that they able to reach customer timely with quality product.
c) Suggestion improvements that impact on innovative activity
There are number of ways from which organization will effectively improve innovative
activities in Tesco.
 Tesco must coordinate properly with work so that work can done effectively. Guidelines
before work must be set by involving workers so that they feel part of company and
contributes in its achievement.
 Team plays significant role but difference remains in workers. Hosting events, sports
activities that are related to team building can highly beneficial for firm it helps in
gaining support of all equally and also increase mutual respect among each other.

 Greeting and discount to customer on festivals can highly be profitable in gaining their
loyalty which are necessary in competitive business. Product and services must be
according to need of changing taste and trend of consumers.
QUESTION 5
Professional skills
There are a lot of skills, team working, listening, negotiation, presentation which are
required for a business to be able to understand the level of risk they are taking in the market so
that there is going to be higher performance level and demands of the customers which can be
met. To be able to get in changes in the market it is very important for the organization to have
good working and understanding between departments so that there is going to be interpersonal
skills which are going to be included in it which would be very good for the overall development
of the company in the market. There are a lot of negotiations as well which are present so that the
business will be able to operate effectively in the market which is going to be very helpful for the
overall development of the company (Nechaev, Bovkun and Zakharov, 2017). Risks are many in
the market and especially with the competition which is rising in the market therefore the
organization will have to make sure that they are using the right risk management which is going
to help the company be able to take the right measures and operate in the market effectively and
efficiently. There is a lot of inter dependency which is present in an organization therefore they
have to be well maintained so that the company will be able to make the right measures and
understand them which is going to help in the decision-making as well. Taking the right
measures is important because the organization has a reputation for themselves in the market
which have to be monitored and controlled so that there is going to be effective working which is
going to be present.
CONCLUSION
From the above report it can be concluded that there has to be effective working and
management which is required for the decision-making and planning so that the organization will

be able to operate effectively. Risks after getting market share and value for the brand in the
market have to be balanced so that there is going to be higher performance and satisfaction of the
customers is also going to be higher. There is a lot of flexibility as well which is going to be
present if the business understands the risks and for understanding this factor the organization
must analyse both external and internal factors so that there would be higher reputation and
standards of the organization in the existing market which is a great factor.

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