This report analyzes the risk and return measures of a company using the Capital Asset Pricing Model (CAPM). It explains the relation between risk and return, the calculation of beta for individual securities, and the diversification of portfolios to minimize risk and increase return. The report concludes that the case company has more risk than a hypothetical company, but also has the potential for higher returns. The use of CAPM has led to the foundation of a well-diversified portfolio that minimizes risk and increases return for investors.