Corporate Social Responsibility and Sustainability Issues Faced by River Island

Retailing Issues and Applications

CONTENTS
INTRODUCTION......................................................................................................................1
MAIN BODY.............................................................................................................................1
Important aspect of the chosen issue for retailers..................................................................1
Discussion on the ways chosen retailer is responding to the issue using relevant theories. . .4
Comparing it with other retailers in the sector.......................................................................6
CONCLUSION & RECOMMENDATIONS............................................................................7
REFERENCES...........................................................................................................................8

INTRODUCTION
Retailers are the person who sells goods to the public in small quantities for
consumption not for resale. The River Island is a retail company of United Kingdom dealing
in fashion and clothing worldwide. It is an international company and has many competitors
in the market with retail issues and competition which is to be resolved by the company to
survive in the market. This company is facing the issue of corporate social responsibility for
not following its ethical values in the domestic markets. In this report we will include retail
issues of Corporate Social Responsibility and Sustainability faced by the River Island and the
arguments about the unethical conducts by the company and various responses of the
company to the problems. Furthermore, it will include the ethical standards followed in the
United Kingdom for domestic retail market and the company evaluation of effective response
to the issues and responsibility towards the consumers. Lastly the comparison of current
business with other retail business is explained deeply with the relationship between the
theory and current retail activities.
MAIN BODY
Important aspect of the chosen issue for retailers
Corporate social responsibilty and Sustainability
Corporate social responsibilty is the sole responsibility of the company to do good for
the society (Glasser, 2021). This is an issue which is faced by most of the retail companies
due to United Kingdom domestic market strict rules and regulations for protecting the
consumers and environment. The River Island is facing this issue to due to changing taste and
preferences of the consumers due to modernisation and various alternatives available to them.
Corporate social responsibility is to be followed by each company due to consumer’s
awareness and for the environment safety.
Due to unethical conduct of corporate social responsibility by the River Island it
becomes an issue for the company to be resolved at urgent basis due to high competition in
the market. This company should check and compare all the activities by the competitors for
solving problems and planning strategies to solve the problems. The company who is
following all its social responsibility has wider scope in the market (Dal Mas, 2022).
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Corporate social responsibility issues faced by the River Island
The company River Island is facing the issues of social responsibility due to unethical
activities done by the company. For unethical conduct this company is losing its customers at
fast rate due to not providing environmentally friendly clothes to the customers.
Using toxic chemicals on the clothes by River Island
The customers of River Island are facing a lot of problems due to they are using more
toxic chemicals to the clothes for making their clothes look fancy. This company is also using
low quality products and with high prices to fraud the customers. These chemicals are
harmful for the health of the customers as well as the person who is making it. The customers
are very disappointed by companies products giving bad reviews on the websites of the
company. The customers are confused about the products because the websites are showing
different information and things and the reality is different. The River Island should follow
the strategies which the others company of retails for performing better in the present world
all the corporate social responsibility.
Corporate social responsibility and River Island
River Island is not doing its social responsibility because it’s not providing quality
products to the customers. The companies first and foremost policy should be providing
customer satisfaction by fulfilling their needs by providing eco-friendly products and services
(Kiff, 2020). This company is providing content on the websites about the ethical values by
their stores and offices and the corporate social responsibility by them. But they are not
actually acting on them in reality the customers are demotivated by their products and
services and they not even providing exchange policies for the customers. If the customers
found some clothes which are defected the company will not exchange the products and will
not pay back the money this loss to the society in general. The company has to provide
quality products with appropriate prices so that every consumer gets the benefits of the
company’s products.
Furthermore, this company is totally focusing on earning profits through fraudulent
activities. This company has many suppliers in the world with different branches worldwide.
Every supplier selling the same products with toxic chemicals on the clothes it affecting the
customer’s health and the government can take strict actions against them due to ethical
misconduct. River Island is providing fashion cloths to the customers for every new trend in
the market which leads to ignorance of the ethical values and corporate social responsibility.
They are focusing on providing bulk clothes with less quality to earn more profits for more
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