Challenges Faced by Riverwood Integrated Logistics Solutions

Running head: ORGANIZATIONAL CHALLENGE
ORGANIZATIONAL CHALLENGE
Name of the Student
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Author Note

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ORGANIZATIONAL CHALLENGE
Executive Summary
The aim of this study is to understand the challenges that have been faced by Riverwood
Integrated Logistics Solutions. The challenges and problems would have to be analysed with
the help of different tools such as PESTEL Analysis, VUCA, RBV and Porter’s Five Forces.
These analysis tools have been used to understand the position of the company in the market
along with the market situation.

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ORGANIZATIONAL CHALLENGE
Table of Contents
1. Introduction............................................................................................................................3
2. Problem Definition.................................................................................................................3
3. External analysis of partner organization...............................................................................5
3.1 PESTEL............................................................................................................................5
3.2 VUCA Analysis...............................................................................................................8
4. Internal analysis of partner organization..............................................................................10
4.1 RBV Analysis.................................................................................................................10
5. Industry analysis of partner organization.............................................................................12
5.1 Porter’s Five Forces Analysis........................................................................................12
6. Conclusion............................................................................................................................14
7. References............................................................................................................................15

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ORGANIZATIONAL CHALLENGE
1. Introduction
Riverwood Integrated Logistics Solutions is a logistics company whose mission is to
provide a compact and extensive solution for logistics that is good for the business
organizations. The vision of Riverwood Integrated Logistics Solutions is to become the most
preferred partner who provides logistics services all over the world. The values of Riverwood
Logistics are reliability, responsibility, personality and responsiveness (RIVERWOOD
2018). They aspire to deliver good quality service to their clients so that they are able to rely
on the company for their future services. They have global partners all over the world and
they offer delivery services to their clients globally. However, Singapore is their home
country and they have been operating in the country since their inception. Their main motive
is to make the clients’ delivery on time and also maintain a proper relation with them.
2. Problem Definition
The logistics market in Singapore has seen a vast growth in the demand in operational
support. This has led to emergence of several new logistics companies with the innovation of
new concepts for operations. This increase in the number of companies have led to the
increase in challenges that are being faced by the Riverwood Logistics Company. The main
challenges that are faced by the logistics organization are cost competitiveness, maintaining
their standard of service quality, productivity and gaining visibility for their organization
across the border globally and understanding the complex situation of the region. Firstly, cost
competitiveness means that the company has to set the cost in such a way that they are able to
exist in the market. Riverwood has to set the prices of their services cheaper than that of the
other logistics company in the region to attract more customers. However, a very cheap price
would also lower the profit margin of the company and finally would suffer loss or no profit
at all (Christopher 2016). On the other hand, a high pricing would drive away the customers