Rogers Innovation Adoption Model

RUNNING HEAD: ROGERS INNOVATION ADOPTION MODEL 0
ROGERS INNOVATION
ADOPTION MODEL
Student’s Details-
SEPTEMBER 21, 2019

ROGERS INNOVATION ADOPTION MODEL 1
Rogers Innovation Adoption Model
Rogers Innovation model is regarded as the diffusion of innovation given by Everett Rogers to
determine the various stages in the process of acceptance of the innovation by the determined
users. The stages in the innovation cycle ultimately help in analyzing the success of the idea or
the product1. It can be said that this model is helpful in all kinds of technological advancements
whether it is blockchain, internet of things or advancements in healthcare. The evidences of the
application of innovation model on the types of technological advancement is discussed under
the following paths.
Rogers Innovation model suggest the five stages which identifies the five different types of users
of the product or the new idea. The first stage is the innovators which are considered as the group
of individuals or persons who will buy the product very first when the product is freshly
introduced in the market2. Further, there are early adopters who are similar to innovators. Early
adopters do not hesitate in investing the new products and they already have much knowledge of
the product due to the word of mouth strategy to be used by the organization. In the next stage of
Rogers Innovation theory suggest about the early majority people who are not willing to take risk
for sake of the new product3. Furthermore, Rogers model have described the late majority as the
people seek for a verifiable proof for the success of the innovative product before buying it. The
last stage in the innovation theory is the laggards. These people are the ones who do not accept
the innovation at all.
Further, it can be noted that the blockchain technology is the emerging technology which is in
the early majority stage when it entered in the innovation cycle in 2013. With respect to
acceptance of technology innovators are 2,5%, early adopters are 13,5%, early majority 34%,
1 Mohammad Mehdi Mohammadi, Roghayeh Poursaberi and Mohammad Reza Salahshoor
‘Evaluating the adoption of evidence-based practice using Rogers’s diffusion of innovation
theory: a model testing study’ (2018) 8(1)
Health Promotion Perspectives 25, 32
2 What Is Diffusion of Innovation and Why Is It Important in 2019,
The Street ( 11 December
2018)
< https://www.thestreet.com/technology/what-is-diffusion-of-innovation-14804157>.
3 B. Desmarchelier & E.S. Fang ‘National culture and innovation diffusion. Exploratory
insights from agent-based modeling’ 2016 105
Technological Forecasting and Social Change
121,128