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Role and Responsibilities of Marketing Essential in ALDI

Added on - 04 Oct 2020

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MARKETING ESSENTIAL
ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of the marketing function of ALDI..............................................1P2 Role and responsibilities of marketing in ALDI....................................................................3TASK 2............................................................................................................................................6P3 Marketing-mix followed by ALDI.........................................................................................6TASK 3..........................................................................................................................................11P4 Marketing plan for ALDI.....................................................................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing is commonly known as a tool that is used by most of the companies in order tounderstand the market price. This helps them to determine the demands of consumers so thatfirms can build profitable relations with them (Malhotra, Birks and Wills, 2013). Thus, afterrealizing the importance of consumers relationship firm will apply different innovativeapproaches so that they can manufacture goods according to the choices and preferences ofcustomers. Therefore, to understanding the concept of marketing essential is not an easy task asits awareness is to high according to the current market situations. Company that will be taken inthis assignment is ALDI which is a supermarket. The report will focus on the role andresponsibilities of various marketing functions in context with selected organization.Comparisons of firms in order to know how they implement marketing mix to the marketingplanning so as to achieve business objectives. Lastly, a basic plan for the selected company willbe included in order to have a overview of their marketing strategies.TASK 1P1 Roles and responsibilities of the marketing function of ALDIMarketing function can be said as a concept that is used by most of the companies in orderto know the role and responsibilities of firms so as to identify the source potentiality of aproduct. This helps them to understand what kind of promotional activity can be applied forgetting maximum results.Marketing concept:This is a study that is important to be considered so that company canmanufacture goods according to the needs and wants of the customers. ALDI is using thisconcept, for developing and improving the growth of the organisation (Macarthy, 2018).Therefore, it is giving them benefits as it is enabling them in giving services according to theneeds and wants of the customers. Thus, some of the marketing concepts are given below so asto understand it in a better manner:The production concept:The common reason behind implementing this concept is toproduce goods which are good in quality and economical as well. For this, ALDI is using variousstrategies for developing their business in forward direction. Thus, before implementing any planof action they must consider the aspects that are available in the market. Therefore, it will give1
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