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Marketing Management Assignment of McDonald's

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Added on  2019-12-28

Marketing Management Assignment of McDonald's

   Added on 2019-12-28

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Marketing Essentials
Marketing Management Assignment of McDonald's_1
Table of ContentsINTRODUCTION......................................................................................................................3TASK 1.......................................................................................................................................3P1......................................................................................................................................3P2......................................................................................................................................4M1 Analyse the roles and responsibilities of marketing...................................................6M2 Significance of interrelationship between marketing and other function units..........6D1 Analyse key elements of marketing functions............................................................7TASK 2.......................................................................................................................................7P3......................................................................................................................................7M3 Evaluate different tactics .........................................................................................10TASK 3.....................................................................................................................................10P4....................................................................................................................................10M4 Detailed marketing plan...........................................................................................13D2 Strategic marketing plan ..........................................................................................13CONCLUSION........................................................................................................................13REFERENCES.........................................................................................................................14
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INTRODUCTIONMarketing essentials is one of the most understood disciplines in the managementtoday. Every organisation used this term as synonym for activities which are related to saleand purchase of products and services (Blythe, 2012). Many customers believe that in everyorganisation there are some expertise in marketing department which are having manyadvertisement techniques to promote brand name of company. In modern era, marketing isthe core business process of organisation that helps companies to make strong relationshipbetween the customers. The present report focuses on McDonald's which is the world largestrestaurant chain. This organisation serves different varieties of fast food such as hamburgers,chicken products, French fries and many more items. Furthermore, the role andresponsibilities of marketing manager is described and the marketing essentials are significantfor the company. This helps the company to make strong relationship with marketingdepartment and customers which provide the different varieties of fast food (Brooks andSimkin, 2012). TASK 1P1In every organisation, the role and responsibilities of marketing function plays asignificant role which help the organisation to increase their profits every year. Theemployees who are working in marketing department are responsible for communicating withcustomers to identify their needs and wants. Marketing function relays on information whichis received from the customers to establish their overall brand image. McDonald's companyhave to perform some marketing functions which help them to generate more profits to meetout with their expenses. Marketing functions may include marketing plan, marketingresearch, product development and many more. In order to fulfil these functions, themarketing department have to perform some roles and responsibilities towards their work to
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accomplish the targets on time (Desai, 2013). The following are the some roles andresponsibilities of marketing function which are as described below:Product management – Marketing manager of McDonald's set some strategies forthe growth of company’s profits. The managers defines and communicates the initialposition, pricing strategies, competitive positioning to every employees in marketingdepartment. These all functions works in a cross functional team with sales department,research and development department; finance department etc. The product development planoperates on a product life-cycle (Dessain and Zeuch, 2016). Advertising – The marketing department of McDonald's plays an important role topromote brand name of the company. Through this technique, the managers can promoteproducts and services of the organisation in different places to fulfil the needs of customers.There are various techniques which can be used by managers like advertisement can be givenon newspapers, radios, magazines, television etc. If the advertisement is more creative then itwill increase sale of products and services of the organisation.Packaging – Sometimes, customers are attracted through the package of the products.Managers play an important role to in regard to the packing of the product so that customerscan attract easily. In packing the product, details of the products should be written in aproper manner so that the customers can easily understand details.Events – There is also responsibility of marketing department to organise someevents like conferences, seminars, customer’s hospitality events to attract large number ofcustomers (Dibb and Simkin, 2013). While organising the events at different place, it helps inpromoting the services of McDonald's. Hence, it will easy for the company to enhance theirsales to meet out with their expenses. Sales – The sales department of McDonald's have to coordinate with the marketingdepartment to set prices of products and services. With the help of sales department, themarketing department can make some tactics and actions to promote or fulfil the objectives ofthe organisation. If both departments are not coordinating with each other then it may createhurdles for other departments to set the prices of products and services.P2The marketing department have more responsibilities in the organisation to identifyneeds and wants of customers. This department have more responsibility towards the
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