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Internal and External Communication Issues in Australian MNC : Report

   

Added on  2020-02-24

11 Pages3729 Words51 Views
Effective business communication1

TABLE OF CONTENTSIntroduction......................................................................................................................................3Good practices.................................................................................................................................3Communication channels used by other MNC’s.........................................................................3Future Strategies..............................................................................................................................4Timely communication to all staff and clients............................................................................4Communication with front line employees..................................................................................5Feedback from clients regarding products and services..............................................................6Issues around local language.......................................................................................................7Cross cultural issues in different contexts...................................................................................7Digital literacy and use of social media.......................................................................................8Conclusion.......................................................................................................................................9References......................................................................................................................................102

INTRODUCTIONAccording to Robles, (2012) communication plays a very crucial role in the developmentof any MNC. While working in different countries, companies have to face various issues thataffect its growth and also affect the brand name. This report has been prepared to resolve thevarious internal and external communication issues faced by an Australian MNC. Examples ofcommunication channels used by other MNC’s have also been considered so that properstrategies can be prepared. GOOD PRACTICESCommunication channels used by other MNC’sCommunication has a significant role in the success of any business as researched byStubbe, (2015). By considering this factor, there are various global companies all around theworld which has adopted different ways to communicate with internal as well as externalstakeholders. Apple Inc. is one of the biggest MNCs in the world which has its business indifferent countries. Shaganaa, (2014) added that company follows different kinds of strategies tocommunicate with its internal as well as external stakeholders. The company has created anonline forum where employees can raise their voice, ideas as well as concerns. It allows themanagers to focus their direction on points raised by employees. The company also holdsmonthly meetings with its stakeholders which help them to get a one-on-one experience withmanagement where all the information regarding brand is discussed. Monthly newsletters are also published by Apple to help employees to get insight ondirections of Apple Inc. It also allows them to inform employees about recent changes that aretaking place in the company. Random audits are conducted to ensure that supply chain of acompany is working effectively. Programs are organized for suppliers where good suppliers areappreciated, and all the issues are resolved which are faced by both parties as studied by Muema,(2012).Amazon is also one of the most popular and biggest MNC’s in the world. Brown, (2012)provided information that CEO of Amazon believes that communication culture of the companyshould be friendly but intense so that it can allow employees to generate ideas and improve theexperiences of customers. The company uses the latest communication channel like Slack tobridge the gap between CEO and front line employees (BETTS, 2015). Jeff Bezos providescomplete company information via push notification and also appreciate the efforts of employees3

from time to time. Other than that, employee engagement surveys are also popular tools whichare used by Amazon in order to track the attitude of employees. Recently as per Venkatesh,(2013), company has also introduced a real time cloud based platform called as Glint whichallows them to understand employee engagement surveys and provide an interactive dashboardto raise different issues. The data then is compared with industry benchmarks, and changes aremade accordingly. According to Grunig, (2013) Tesco is one of the biggest retailers in the world whichhandles the various communication issues very effectively. It uses different types of internal andexternal channels to communicate with all its clients, and it has helped them to gain lots ofsuccess. Internal communication channels used by Tesco are a phone, emails, club cards, noticesand reports. All these channels have proved to be effective and have allowed Tesco to providetimely information to employees. Our Tesco, (2017) added for external communication, that thecompany uses website, Tesco cards, video conferencing, social media, a televisionadvertisement. All these channels allow the company to reach its potential customers and conveythe products and services in a creative manner. In order to collect feedback from customers, thecompany provides feedback form to its customers and collects in then and there so that their realtime experience can be noticed. FUTURE STRATEGIESTimely communication to all staff and clientsOne of the biggest issues that organization is facing in communicating to all its staff andclients is time and efficiency. There are several ways by which organization can cope up withthis issue. One of the ways that MNC can include is organizing an open meeting with internalstaffs as it will allow the leaders and managers to communicate their passion and the ways inwhich work has to be done in organization (Adrian, 2012). These meetings will allow managersas well as employees to hear and understand what leaders want to communicate and will alsoprovide the opportunity to the employees to provide the feedback to upper management. Thesemeetings can be organized in every branch of the company in all countries on a regular basis.However, if the board of directors wants to communicate anything to all the 8000 employeesacross nations, everyone can be connected via video conferencing. It will allow the directors toconvey the aim and objective of organization and what is expected out of the employees. 4

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