Role and Impact of Artificial Intelligence on Business Strategy and Workforce Management: A Case Study of McDonald's

Case study

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Using the building blocks strategy and the HR theory to understand the role and significance
of artificial Intelligence technology.............................................................................................3
Role of artificial intelligence technology.....................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Books and Journals......................................................................................................................7

INTRODUCTION
In current scenario artificial intelligence plays a most significant role in the development
of the organisation (Collins and Moons, 2019). The organisation is able to perform its functions
with full efficiency with the use of artificial intelligence in organisation. The objective behind
preparing this report is to evaluation about the significance of technology though which
organisation can able to achieve its objectives in strategic manner. The chose organisation for
preparing this report is McDonald which is involved in proving fastest food services to its
customers. They prepares certain types of food items out of which it is popularly known for the
burger prepared by them. The organisation was established in 1940, having headquarter in
California. This case study includes the technology used by management of McDonald in order
to increase its market value and brand positioning. With this, it also includes certain strategies
which are being used by organisation with the objective for becoming a tough competitor in its
market industry.
MAIN BODY
Using the building blocks strategy and the HR theory to understand the role and significance
of artificial Intelligence technology
The human resource professionals plays a significant role in hiring employees who are
able to perform productive work for betterment of organisation (Goralski and Tan, 2020). Use of
latest and upgraded technology by the human resource department makes them effective to
perform the operations of organisation smoothly. With this they are able to prepare a proper
guidelines to its workforce, though which they understand about the working of organisation.
The strategies which are being used by human resource manager to conduct work properly are
stated below -
 Business leader engagement and support – The human resource professionals are the
one who provide support and assign roles and responsibilities to its workforce. The role is
being assigned by them according to the capabilities of employees so that they find easy
in performing the assign task. For the employees who are not able to achieve its targets
are being provided with the effective training sessions. The McDonald is able to make
expansion in its business operations by using ethical ways for conducting its activities.
With this, the use of artificial intelligence technology McDonald is able to perform its