Marketing Essentials for Travel and Tourism

Marketing Essentials for
Travel and Tourism

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Marketing functions and their roles and responsibilities.......................................................3
P2 Roles and responsibilities of marketing related to wider organisational context..................5
TASK 2............................................................................................................................................7
P3 Comparison of ways in which 7Ps are applied by different companies................................7
TASK 4..........................................................................................................................................10
P4 Marketing plan to meet marketing objectives......................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is a continuous process that involve researches, controls, evaluation etc. done
by the management of organisations so that the customers needs and wants can be satisfied in
order to achieve business objectives. Marketing in tourism and hospitality industry are related to
providing services to people who are moving out for short period of time from where they
actually live (Alqahtani and Gupta, 2017). Marketing helps the organisations in analysing
customer needs, understanding the marketplace, building profitable relationships with customers
and providing them with quality services. Effective marketing can give organisations a
competitive advantage in the marketplace as they can attract more customers to their business
which increase their profitability. This project is based on Travelodge hotels that are based in
London and are no frills budget hotel chains that offers clean and modern rooms to travellers at
low budgets. The functions of marketing and the key roles and responsibilities of the marketing
function along with their interrelationships with other functions are discussed. Marketing-mix,
marketing plan and their application in companies are also discussed.
TASK 1
P1 Marketing functions and their roles and responsibilities
Marketing function is a role in organisations which helps to link their products and
services to the final customers. Main functions of marketing in an organisation are research,
product development, distribution, management and sales promotion so that the customers needs
and wants can be satisfied and sales and profits of the organisations can be increased by building
strong relations with them (Girshick and et. al., 2015).
Marketing concept helps the organisations in analysing customer needs by making
decisions that can help them in satisfying those needs better than their competitors. It helps to
maximize their profits and achieve a competitive edge in the market. Five marketing concepts
are discussed below :

 Production concept : According to this concept consumers prefer products that are easily
available and are affordable. This concept can be applied by Travelodge hotels by
increasing their presence and providing affordable services. Product concept : It says that customers favour products that are of high quality and have
unique features that can enhance their experience. For this Travelodge hotels should
focus on improving the quality of services provided by them. Selling concept : It states that customers are attracted to products and services that are
highly advertised. For this Travelodge hotels needs to increase their promotion so that
sales can be increased (Groucutt and Hopkins, 2015). Marketing concept : This concept focus on increasing sales by analysing the needs and
demands of customers so that they can be completely satisfied. Travelodge hotels can
create value for customers trough this concept.
 Social marketing concept : This concept relates to delivering such goods and products
which improves that well-being and welfare of the society. Travelodge hotels can adopt
CSR strategy so that welfare of all stakeholders can be gained.
Roles and responsibilities of marketing in Travelodge hotels
Marketing relates to anticipating and identifying the needs and wants of the target
customers so that they can be satisfied through products and services which can help in
generating profits for the business. Some important functions of marketing are as follows : Market strategies : Marketing helps in developing such strategies so that business
objectives can be achieved by providing customers with goods and services they want. Marketing information system : This system helps in providing information regarding
factors such as product, planning and implementation of marketing strategies so that the
products can be efficiently reached to target customers which can help in increasing sales
of the company (Jones and et. al., 2015). Marketing research : It is related to identifying the target market and their needs and
wants so that best products and services can be developed by the company. It also helps
in analysing the internal and external factors that can affect the sustainability of the
business so that appropriate strategies can be formulated.