Business Decision Analytics MGT602

Running Head: The role of communication in group decisions 1
Name:
Title: The role of communication in group business decisions
Institution Affiliate:

Role of communication in group business decisions 2
Executive summary
In the recent years businesses and other institutions capture a tremendously huge amount
of data on a daily basis. As businesses grow and expand to operate on a global level it is
imperative to keep up with the ever-changing needs of their consumers if they hope to stay ahead
of the curve. To do this the business has to run in an efficient manner and capitalize on its
resources. Many businesses seeking to reap most out of their ventures have adopted data
analytics technologies as a tool for making optimum business decisions.
Through data mining technologies data scientist are able to obtain clean and analyze
available business data. However, in some cases, the data collected too large and unstructured to
be analyzed using traditional statistical models. Some powerful software have been developed
that are capable of handling big data. Some of the most cutting-edge technologies that have
proved to be useful include big data analysis, prescriptive analysis, text analysis, geospatial data
and the Internet of things (Iot) [CITATION Mif18 \l 1033 ].
In this report Leximancer analytical is used for data analysis. Leximancer is a powerful
quantitative analytical software developed in 2001. The software is useful analysis of large text
data. It utilizes statistical algorithms and machine learning.to analyze the frequency and distance
between the occurrences of a text regardless of proximity and context[ CITATION Pop14 \l 1033 ].

Role of communication in group business decisions 3
Introduction
Communication within any business institution be it big or small is a crucial in
determining how efficient the business runs. However, in large institutions communication
proves to be of greater consequence than the prior. Sustainability of a business largely depends
on its business decisions. According to a study by Stanford University in August 2009, the
results drawn from a lottery experiment showed that group decisions were more accurate and
logical than individual decisions[ CITATION Att09 \l 1033 ]. It is therefore the mandate of the
management to device efficient modes of communication for effective and sustainable decision
making. The following report discusses the analysis of two scenarios A and B that used
Leximancer to investigate the nature communication in two institutions. The task of the project is
to identify the communication patterns and draw useful conclusion and recommendations for the
two scenarios (Holland, Cooper, & Hecker, 2015).
. Scenario A
Table 1
Custer numbers and node identifiers in each cluster
Cluster Number Cluster Identifier

Role of communication in group business decisions 4
1. 19,52,14,39,36,76,35,04,13,41,78,40,74,73,58,61
2. 80 ,10 54,26,59,68.34,07,32,53
3. 32,12,53,70,30,29,38,69,72,07
4. 59,26,68,15,80,71, 75,08,24,81,66,54
5 37,31,50,47,44,45,26,59,15,80,10 54,66
6 37,31,50,47,44,45,26,59,15,80,10 54,66
Table 2
Room’s identifiers for each cluster and members selected to attend meeting.
Rooms Custer key Members Selected to Attend
A 1. 19 and 35
B 2. 80 and 54
C 3. 32 and 07
D 4. 59 and 68
E 5. 37 and 66
F 6. 36 and 52