BUMGT 6927 - Role Of Creativity & Innovation
Added on 2020-03-01
12 Pages2624 Words38 Views
Running head: Role of creativity and innovation 1Creativity And InnovationRole of creativity and innovation
Role of creativity and innovation 2Is Creativity & Innovation important to individual or organizational success?Creativity and innovation are used synonymously. They have become critical skills for attaining goals in well developed economies. It has been analyzed that the need for creative problem solving has raised as more because the issues of management is required to creative insights in order to search the suitable solutions. In that phase, creativity moves hand in hand with innovation. Innovation cannot be succeeded without creativity. Creativity is able to generatenew ideas and vies to bring the changes within an organization. Innovation is considered as the implementation of that creativity. Creativity is the back support of innovation and incorporates tolook things with different perspectives so that new ideas could generate (Proctor, 2014). Figure 1: Creativity & InnovationSource: (Gholami & Karimi, 2014).Creativity as well as innovation is essential for the growth of business because they have the ability to explore new things with different perspectives which may lead business in the way
Role of creativity and innovation 3of success. Creativity is concerned as the process of mental and social which is used to generate new ideas, concepts and views. Through the process of creativity, employees of an organization are ventured with searching the beneficial result of an existing attempt, which will be helpful to generate and apply different products services and procedures which can be used by conscious orunconscious insight. This creative insight will be considered as the straight result of the multiplicity of the group included an individuals who skilled in different imputes and prospect. Itis required to know that innovation is not a naturally occurring situation. For instance, growing plant requires the sufficient nutrients to flourish which include efficient approaches and substructures that enhance various level of thinking (Dentchev, et. al., 2016). Concepts of creativity and innovation There are so many models of task and innovation which facilitate to understand the creativity and innovation’s concept. A model of creativity is focused on elements that encourage employees of the organization to develop creative behavior. There are three components in creativity model such as domain relevant skills, creativity relevant process and task innovation. Figure 2: Model of creativity and innovation
Role of creativity and innovation 4Source: (Inno Work, 2014)Domain relevant skillsDomain relevant skills are considered as innate skills. It is comprised the all effective response which is required at the time of problem or situation. It is the skill which is comprised with principles and opinions, technical skills is an essential component for specific domain. Special domain with factual talent would be able to contribute to creative productivity. Domain relevant sills are made up of innate skills which are gained by education. In the case of higher domain relevant skills, there are lacking creative relevant process which may be produced creative outcomes. Creative relevant processIt is the component which includes the traits of personality as self-discipline, independence, delay of gratification and perseverance. It comprises the cognitive style which is able to understand complexities. Along with that it includes work style, it focuses to provide the relevant solution for unsuccessful solutions and it is the process of motivation (Mainela, Puhakkaand Servais, 2014). Task motivation There are two types of motivation intrinsic and extrinsic. Intrinsic motivation refers a foremost driver for creativity at the level of an individual. There is no need to work in oppositionto intrinsic and extrinsic motivation, especially in the term of creativity of entrepreneurial. It is the activity to need a harmonious motivation which involves both intrinsic and extrinsic motivation by focusing on competence and skill development (Gholami & Karimi, 2014).
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