Role of Digital Communication and Social Media in Business Communication

02 December 2018

REPORT 1
Contents
Introduction................................................................................................................................1
Role of Digital Communication and Social Media in the context of business communication 1
Safeguards for the effective use of Social Media.......................................................................2
Benefits of Implementation and Use of the Social Media at workplace to communicate for the
AUB Group Ltd..........................................................................................................................3
Improved Corporate Communications..............................................................................3
Technological Enhancement...............................................................................................4
Building the information repository...................................................................................4
Time and Cost Considerations............................................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6

REPORT 2
Introduction
For the development of every organization, communication is a significant tool. A
business without effective communication cannot survive in the present era. Further, for the
success of every business, some managerial process such as planning, organizing, controlling
is necessary and for the success of these processes, an effective business communication is
required to be there. Therefore, to state that business communication plays a vital role in the
growth of businesses. Such communication can be internal and external as well that is further
defined and discussed in the presented report. Social Media is another aspect, which is
required to be discussed whenever it comes to the study of business communication in an
organization. In conjunction with business communication, this report will also develop it is
focused on the role of social media and digital communication in the 21st Century and what
benefits the same can lead to an organization along with cautions for the organizations. Apart
from this implication of social media to a business named AUB group Ltd. is also a part of
this report.
Role of Digital Communication and Social Media in the context of
business communication
As discussed in the introduction segment, majorly two types of business
communication are there. One is internal and another one is external. As the name implies
itself, an internal business is that which take place between/among organizational members
(Businessdictionary.com, 2018). An internal business communication presents across all
levels and organizational units of an organization. On the other side, an external business
communication can be understood as a transmission of information between a business
organization and an outsider. Such outsider can be anyone for instance- supplier, customers,
government or so on (Johnson, 2018).
Moving towards, the social media, this is to mention that this term can be referred to a
collective online communication channel that makes people enable to share their ideas and
content with each other via digital mode. In the 21st century, some prominent illustrations of
social media are Facebook, Twitter, Linkedin and Google+ (Whatis.techtarget.com, 2018).
Social media is a significant form of digital communication that an organization can use. In
order to understand the role of social media in business communication, this is to be stated
that it helps to develop a good communication with clients and customers. For instance, by