Role of Digital Marketing and Social Media Marketing

Role of digital
marketing and social
media marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Explain what marketing is...........................................................................................................1
Explain what the marketing mix is and where the communications mix fits.............................1
Explain what digital marketing is...............................................................................................3
Explain what social media marketing is......................................................................................3
Explain why digital marketing and social media marketing are all important to contemporary
businesses....................................................................................................................................3
PART 2............................................................................................................................................4
Present two examples of social media contents that really works and justify why....................4
provide screen shots of effective campaigns which you will insert into your word document.
Established models and standards for digital marketing should be referred...............................4
Why social media content is effective........................................................................................7
CONCLUSION................................................................................................................................7
References:.......................................................................................................................................9

INTRODUCTION
Digital marketing consist handling marketing issues and activities through internet and
social media marketing is component of digital marketing where products are advertise and
promoted through social media like Facebook, Instagram and many others. Adopting new
technologies in digital marketing can help to make more profits for companies (Abbas and et.
al., 2019). This report covers the meaning of marketing mix, communication mix, components of
marketing mix, contemporary business, digital marketing and social media marketing. This
project also cover the link between contemporary business in context of digital and social media
marketing, screenshots of Mark and Spenser social media accounts and why social media
marketing is essential for today's companies.
PART 1
Explain what marketing is
“Marketing is the management process responsible for identifying, anticipating and
satisfying customer requirements profitably.” This definition was given by The Chartered
Institute of Management. By this definition it is clear that marketing is a wide concept which
consist of targeting customers, research and the needs and demand in market place and to satisfy
customers by accepting all feedbacks and complaints and taking corrective measures to solve the
issues(De Pelsmacker, Van Tilburg, and Holthof, 2018). The main aim of marketing is to analyse
the market and recognise what all customer needs from a particular company.
Explain what the marketing mix is and where the communications mix fits
Marketing mix is a tool by which company peruse its marketing objectives in their targeted
market. Marketing mix helps the company to determine how they survive and achieve growth in
market. Marketing mix consist of 4 Ps which is explained below-
Product- It consist of main characteristics of commodity and services. This component of
marketing mix explains what is the product, how it is useful, what is the main purpose of
merchandise. In easy words it describe all information about a product. Qualitative products
always attracts more customers.
Place- It is the component of marketing mix which analyse the distribution channel of
company and it also describe the places where products are available in market by which
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consumers can easily purchase (Bala and Verma, 2018) . Retail stores, supermarkets and many
others are example of places in marketing mix.
Price- Monetary value of any product is called price of that commodity. Price is set
according to purchasing power of customers, cost occurred to manufacture that particular
product and many other factors affect the pricing of product.
Promotion- It is the activity which consist of aware more customers by advertising on
TVs, Newspapers, hoardings and by many other media. This is very compulsory to aware more
customers about the merchandise so that more customers purchase it and which increases the
growth in profitability (López García and et. al., 2019) .
Communication mix is a marketing tool by which company communicate with its targeted
customers. It is important to communicate with customers to make them more satisfied. This
shows that company is concern about good relationship with their customers and agrees to
provide after services which is most important for gaining customer loyalty.
Communication mix fits to marketing mix in various ways which is explained below-
 The first component of marketing mix 'product' in which product is manufactured.
Communication mix plays an important role in this because without knowing customer
needs no company will prepare any product plan and customer needs can be identified by
communicating with them that what they need and what not.
 Communication mix is very essential for 'price' component in marketing mix as prices are
set according to purchasing power of customers (Muniesa and Giménez, 2020). So by
proper communication with customers help to know what are their ability to pay for a
product help the company to set prices. Communication mix also plays an important role in 'place' component of marketing mix.
By communicating with customers, company easily get to know that what are the easy
and comfortable ways for customers by which customers reach to buy the commodities.
 Promotional activities of companies also include communication between customers and
company. With the help of advertisements company aware customers about their products
and company also provide contact number or other ways in advertisement by which
customers can directly contact to company. To know any information about the product,
customers directly contact to companies with the help of advertisements. This is how
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