Role of Digital Marketing and Social Media Marketing

ROLE OF
DIGITAL MARKETING
AND SOCIAL MEDIA
MARKETING

Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
Define Marketing.....................................................................................................................................3
Marketing Mix as well as usage of Communication fix............................................................................4
Define Digital Marketing..........................................................................................................................5
Define Social media marketing................................................................................................................5
Importance of social media and digital marketing in reference to contemporary businesses ................6
TASK 2..........................................................................................................................................................6
Effective social media contents ...............................................................................................................6
Effective digital marketing campaign based screenshots and formulation of model in reference to an
organization ............................................................................................................................................8
CONCLUSION ...........................................................................................................................................12
REFERENCES..............................................................................................................................................13

INTRODUCTION
Market is a complex place which required advancement in technology as per the
time goes by. In current scenario, there is advancement in promotions through the use
of social media as well as digital marketing tools. Social media is widely used e-
platform where users are operating across the world (Tripathi and Rai, 2019). Therefore
in this regard, digital marketing and social media is considerably huge which enables a
company to create market stability by conducting its operations in effective manner by
attracting audiences with use of e- platforms. In this respect report, it has been analyzed
that how social media content and digital marketing influence company’s overall
success. Also communication mix is used effectively and appropriately.
TASK 1
Define Marketing
Market is where every one of the exercises of business related of purchasing and
selling of an item or services. It can be characterized as showcasing methods of
reasoning by which an association's objective can be best accomplished through need
and fulfillment of client expressed and implicit requirements and needs (Roberts-
Lombard and Petzer, 2021). It is basically trying to get the company what consumer
really wants. It also resolves the issue around the interest and needs of consumer. In
simple terms Marketing is just getting the potential customer interested in your product
and services. Marketing generally covers several areas like how to communicate with
the consumer, branding of the products, design of the product, product pricing,
marketing research on the product, measuring effectiveness and it also works on the
consumer psychology.
Marketing Mix as well as usage of Communication fix
Marketing mix consist of 4P’s which helps us to classify for developing an
effective marketing strategy. Depending on marketing behaviour marketing manager
may take the help of 4P’s. Each among the 4P’s is examined independently but they
always depend on each other (Barani and et. al., 2018). The four P’s consist of
1. PRODUCT- It means any item or thing or any kind of services which has primary objective
is to satisfy the needs of customer. It is very important to identify the difference between
your product and the product competing in the market. It is also very important to identify
or have knowledge of market or marketing behaviour before introducing it in the market

2. PRICE- It is basically what the customer is paying in return of the product. It is very
sensitive area because the professional in marketing need to consider cost of product with
the view of consumer (Charlesworth, 2020). it cannot be too high or not too low because
in both the circumstances it will affect the product in future perspective. When pricing they
should consider that how much it cost to make product or what is the best price for both
manufacturer and customer or whether the current price can keep up in the market with
competitors these are the things which kept in mind while pricing the products.
3. PLACE- It is very important to keep in minds in which place the product will be distributed
or sold. The more you know about the customer needs the more you can design
placement for your product. Always consider where customer will look for your product,
where your customer spend most of the time ( supermarkets, online, markets etc) , what is
your distribution strategy of your product, and where you need a maximum sales force
these are the things which kept in mind while placing the product.
4. PROMOTION- Finally, one of the most important element of marketing mix is Promotion. It
includes different type of communication you use to tell customer about their services or
products. Even small changes in the promotion strategies can introduce drastic changes to
your profits and engagement (Spackman and Larsen, 2017).
5. When it comes to promotion is that where will you find potential customers, what will be
the best time to promote your product, what strategies do your competitors use in
promotion.
Communication mix is also very important part of marketing mix because it has
all the tools you use to communicate with your customer or potential customer. But
communication mix fits with Promotion mostly because all the elements of
communication mix can be easily related with promotion in marketing mix.
Define Digital Marketing
Digital marketing is component of marketing which uses internet and online based
technology such as desktop, Mobile phones and other digital platforms to promote product and
services. It is mainly the promotion of brand to connect with customer through internet and other
kind forms of digital communication (Eigenraam and et. al., 2021). It is great option for any
business because many people don’t realize how digital marketing can grow their business
quickly. Few Examples of digital marketing are website, Branding( Logos, Icon), video content of
product, images of the products, blog post of the product, reviews of your products and social
media pages. Clever marketers are coming up new strategies to reach customers online so the
above list keeps on going.