Role of E-commerce as an Emerging Practice for Modern Businesses: A Study on ASDA

This study examines the significant role of E-commerce as an emerging practice in modern businesses and its overall effect on productivity, with a focus on ASDA. It aims to understand the concept of E-commerce, study its role in improving productivity, and examine challenges faced by ASDA in its absence.

Research project
1

Table of Contents
ABSTRACT....................................................................................................................................4
LIST OF FIGURES.........................................................................................................................5
CHAPTER 1: INTRODUCTION....................................................................................................6
Overview of the topic..................................................................................................................6
Overview of the organisation.......................................................................................................6
Problem statement.......................................................................................................................6
Research aim................................................................................................................................7
Research objectives.....................................................................................................................7
Research questions.......................................................................................................................7
Research rationale........................................................................................................................7
LITERATURE REVIEW................................................................................................................8
The conceptual framework of emerging practices for modern business in context of UK retail
industry........................................................................................................................................8
The types of emerging practices implemented by Asda within their workplace for improving
their productivity.........................................................................................................................8
The role played by the emerging modern practices within the working space of Asda..............9
The challenges which were faced by Asda in absence of emerging modern business practices
within their organisation............................................................................................................10
RESEARCH METHODOLOGY..................................................................................................11
DATA ANALYSIS AND FINDING............................................................................................13
Frequency distribution table......................................................................................................13
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................25
APPENDIX....................................................................................................................................27
Questionnaire.............................................................................................................................27
2

ABSTRACT
The main idea of conducting this present study is to examine the significant role of E-
commerce as an emerging practice in the modern businesses and its overall effect on the
productivity of the business. The researcher also fulfils the following objectives which are
defined as to understand the understanding about the concept of E-commerce considered as an
emerging practice, to study the role of E-commerce and in determining the challenges faced by
the company in the absence of E-commerce. The researcher has selected primary method for
carrying put the particular research in an effective and efficient manner with the help of doing
survey and questionnaire.
3

LIST OF FIGURES
Figure 1: Emerging practices plays a vital role for the modern business......................................14
Figure 2: Impact the productivity in positive way.........................................................................15
Figure 3: Types of emerging practices..........................................................................................16
Figure 4: Role of emerging practices for organisation..................................................................17
Figure 5: Benefit acquired by adopting emerging practices in their modern business operation..18
Figure 6: Challenges faced in absence of emerging practices in modern business.......................19
Figure 7: Practices help in improving their productivity and managing their business in better
manner...........................................................................................................................................20
4

CHAPTER 1: INTRODUCTION
Overview of the topic
E-commerce is considered as the method which is used for buying and selling of goods
and services taking the mediator of internet. This is associated with the use of internet, computer,
laptops or mobiles. E-commerce is referred as different online activities which involved usage of
internet in order to buy and sell different product or services. In the context of UK retailer, this is
examined that e-commerce is regarded as the boon for the business as this helps the business to
reach out to maximum number of customers (Mir-Bernal, Guercini and Sádaba, 2018). Using e-
commerce, the retail industry can increase organisational performance and manage their
competition with different rivals. There are various technologies which are being used by the
retail industry in order to align with e-commerce practices and this would lead the company to
acquire success and reach out to potential customers (Yan, Tran-Danh and Hong, 2019). The
current research report is based on analysing emerging practices related with e-commerce and
this is associated with modern businesses. On the other hand, the report would also provide
information in terms of challenges that could be faced by UK retail industry in terms of absence
of effective e-commerce strategies.
Overview of the organisation
The organisation taken for the current research is ASDA which is a British supermarket
headquarter in Leeds, England. The company was founded in the year of 1949 in which the
company is having their existence in 633 locations. The company is associated with providing
huge options of grocery to their customers which helps the organisation to reach out to their
customers in easy manner. ASDA is one of the largest food retailer in the UK in which the
company is selling verity of merchandise including food and apparel. The company is providing
e-commerce facilities to their customers so that to reach out to potential customers in order to
deal with market competition.
Problem statement
The identified problem for the current research is that in the current time every business
is having online market presence which creates higher market competition. In this manner this
has been analysed that organisations are needed to develop such measures so that they stand
unique into the market and acquire prominent success as well (Agag, 2019). This can be said that
5

market analysis is needed so that the organisation would develop separate edge into the market
and establishes proper market image.
Research aim
To analyse the role of E-commerce as an emerging practice for modern businesses and its
impact on productivity: A study on ASDA
Research objectives
 To develop basic understanding regarding the E-commerce as an emerging practice in
context with the UK retail industry
 To determine the role of E-commerce as an emerging practice in improving productivity
of the ASDA
 To examine the challenges that would be faced by ASDA in the absence of effective E-
commerce as an emerging practice
Research questions
 Explain about the basic understanding regarding the E-commerce as an emerging practice
in context with the UK retail industry?
 What is the role of E-commerce as an emerging practice in improving productivity of the
ASDA?
 What are the challenges that would be faced by ASDA in the absence of effective E-
commerce as an emerging practice?
Research rationale
The rationale behind the current research is that the current research will increase
understanding of the researcher in terms of e-commerce and its usage within the organisation in
terms of reaching out to maximum number of customers (Koponen and Rytsy, 2020). The
current report is also aimed at meeting dual objectives within researcher such as personal and
professional. In terms of professional context, the current research report will develop different
edge within the research so that researcher would be able to conduct future researches in more
appropriate manner (dos Santos and et. al., 2017). On the other hand, in terms of personal
perspective the current research would assist the researcher in enhancing different skills such as
communication skills, analytical skills and presentation skills. Using such skills, the researcher
would be able to manage different working in the future
6

LITERATURE REVIEW
The conceptual framework of emerging practices for modern business in context of UK retail
industry
According to the view of Bell (2018) emerging trends refers as the changes which has
been designed for bringing new innovativeness as well as ideas in the business for achieving
high growth and success in today's competitive corporate market. These types of emerging trends
which have been emended the way doing business as well as help in improving the
organisational culture. The emerging practices makes important for the business to focus on
bringing new technology in their business operations that helped their workers to perform their
job more effectively as well as offer better products and service to their potential customers. By
grabbing many emerging trends in the business company can many benefits as well as gain more
success (Jamali, Samara and Hossary, 2019). It helps in increasing the efficiency at the job as
emerging technology helps employees to perform their job effectively which increase their
efficiency at their job. It saves cost and time of the company. Use of trending technology in the
business operations help company to produce their products and service faster and limited cost.
As per the view of Carpenter and Luciano (2021) emerging practices are some new ideas
and innovations in the business that helps them to make their business operations smoother as
well as help company to gain competitive advantage. There are many new technologies which
can be used by the company to make their business operations more effective and efficient. It
may help company to increase their productivity as well as gain higher value in their business. It
also helps company to gain more employee engagement as well as retention in their business for
the longer period of time. It helps company to achieve their goals and objectives in a successful
and effective manner.
The types of emerging practices implemented by Asda within their workplace for improving
their productivity
As per the view of Abd Majid and Sharil (2020) there are many types of emerging
practices that are implemented by the company in their workplace that help them to improve
their productivity and profitability. Some of them are described below:
Network marketing- It is most emerging trends for the business. It is mainly a medium
of marketing which is used by the company in order to expand their sales. They can also use it to
deal with different distributors for pushing out their products (Leroy and Nguyen, 2019).
7

Franchising- It is used describe as an arrangement where the company (franchisor)
grants or licenses some authorities and rights to another company (franchisee).
Digital economy- It is also a most emerging trend that defined as an economy that
focuses on using digital technologies that are based on digital and computing technologies.
E-commerce – This emerging trends means selling and buying products and service
through internet (Maama and Appiah, 2019). It helps company to reach all over the world more
easily in order to provide their products and services.
Aggregator- It is a website or application that are used to amalgamated homogeneous or
content from the internet. It makes easier for the end consumer for navigating as well as finding
the required information from the web.
The role played by the emerging modern practices within the working space of Asda
In the opinion of Palumbo (2020) it has been analysed that the emerging modern
practices play very important role in enhancing the business performance and productivity within
the workplace of company. The role play by the emerging modern practices within the work
place of the company are described below:
Creating more effective process- Emerging modern practices involved various
advanced and digital technology that create effective process in the workplace. This effective
process help company to produce their products and service more effectively.
Cost effective research and development- Emerging technologies help company to
create more effective as well as less costly research and development processes in their
workplace (Kumar, 2020). New technologies like quantum computing, photonic computing and
many more allow companies to identify the new ways to research and break down information
and other business processes.
Expanding market share- Through emerging trends help company to research more
about their target market as well as offer more effective product and service to them. This leads
increase in market share as well as gain competitive advantage.
Creating more value- Emerging modern practices help company to create more value
for their business. By using new technology, company can understand their target customers’
needs and wants and produce their products according to them. It leads more customer
satisfaction and value in the business (Chaudhary, 2019).
8

The challenges which were faced by Asda in absence of emerging modern business practices
within their organisation
According to the view of Büyüközkan and Göçer (2018) emerging modern business
practices are important for the company as it helps them to operate their business more
effectively and gain various advantages in the business. Its absence in the business creates many
challenges for the company. Some of the challenges are described below:
Less productivity- Emerging modern practices brings new technology that help
employees to perform their job in better manner. But its absence in the business many affects
their productivity and they are able to perform their job more effectively.
Lack of competitive edge- Today's competitive environment is very stiff and use of
emerging modern practices are important for the company to achieve competitive advantage
(Chege and Wang, 2020). In the absence of emerging modern business practices within the
organisation may leads lack of competitive advantage where the company has to face strong
competition in market.
More operational cost- Implementation of new and trending technology help company
to make their operations smoother and effective as well as decrease their operational cost. When
the company is lacked to implement these technologies in their business may increase their
operational cost and decrease their profitability.
Inefficiency in gaining market growth and success- Today's market is more demanding
and seek more trending and innovative products and services. Emerging modern business
practices help company to fulfil their demands (Rosa, Sassanelli and Terzi, 2019). But its
absence may create problem for the company due which they found inefficiency in gaining
growth and success in the market.
9

RESEARCH METHODOLOGY
It is the systematic process that identify, gather and analyse the information for the study.
Using this part right kind of data for the study is being used to attain aim and objective in
accurate manner (Joseph, Skibsted and Cizer, 2019). The validity and reliability of the research
also depend upon the kind of data used in the investigation. Research methodology is divided
into sub parts which are discussed below:
Research philosophy: It is the set of belief used to describe the phenomenon through which
data for the study would be gathered and analysed. There are three kinds of research philosophy
that are positivism, interpretivism and realism (Harrison, 2020). As per the current investigation
researcher has opted for positivism research philosophy. The main benefit to use this is objective
data is used to understand the social world. This quantitative data also helps in analysing the
pattern and trend in the society.
Research approach: This is the second stage in which hypothesis or theories of the
investigation is being tested. They are being evaluated to address the research problem in
significant manner. research approach is classified into two parts that are inductive and
deductive (Maxwell, 2019). In the current investigation, investigator has opted for deductive
research approach. The reason is that quantitative data in numerical manner is used to address the
problem. That also identify the true and valid result for the investigation.
Research strategy: Research strategy is a step by step procedure that identify the direction
for gathering idea and thoughts of the researcher. Using this strategy right and appropriate data
for study is being accumulated for the study (Stanley, Wilson and Milfont, 2021). There are
different kind of research strategy that are survey, experimental research, case study, grounded
theory and many more. In the present investigation, investigator has selected survey research
strategy. The reason is that using survey numerical data is being collected easily. It is also a cost
saver and time saver approach. As data can be gathered from pool of applicant in single go.
Research choice: Quantitative, qualitative and mixed are the three research method through
which data can be collected and analysed for the study. Using the research method investigator
get to know the type of data need to be gathered for the study. In the present research report,
examiner has chosen quantitative research method (Haardörfer, 2019). This is because it helps in
accumulating numerical data for the study. Data is in numbers, figure and values that helps in
carrying the investigation in valuable manner.
10

Time horizon: It is the time framework that helps in knowing the point at which
information need to be extracted. Cross sectional and longitudinal are the two-time horizon.
According to the current investigation, investigator has chosen cross sectional. This is because it
gathered data for the one time as well as in shorter duration (Basta, Serror and Marzouk, 2020).
Data collection: There are two source through which data for the study is being collected
that are primary and secondary data. According to the existing investigation, investigator has
opted primary data collection source (Kintigh, 2022). This is because it helps in gathering fresh
data for the study. First-hand information is being accumulated which is directly collected by the
researcher. The source for collecting primary data for the study is questionnaire. Through
questionnaire real time information is being extracted for the study.
Data analysis: Data analysis is the method which evaluate, analyse and inspect data for the
study. This is the technique through which raw data is inspected to gather useful information. As
per the research the data analysis technique which is used to inspect the numerical information is
frequency distribution method. using this quantitative data is represented in table and graphs
(Bruce, Pope and Stanistreet, 2018).
Sampling: Sampling is the method that helps in taking out sample for the study. Probability
and non-probability are the two sampling technique. In the current study, investigator has opted
for probability sampling method (Williams, Earls and Hecht, 2021). The reason is that it helps in
selecting applicants in fair and rational manner. simple random sampling is used so that every
participant get chance of being selected. The sample size is 30 employee of Asda.
Research ethics: Research ethics is the set of principles and values which are followed
while gathering data. These are followed so that data is obtained in ethical manner as well as
vicious conduct can be minimised. Some of the ethics which is followed in the current
investigation is Informed consent form, honesty, flexibility, openness, and confidentiality
(Marks, Kelley and Galbraith, 2022).
11

DATA ANALYSIS AND FINDING
Frequency distribution table
Q1) As per your opinion does emerging practices plays a vital role for the
modern business?
Frequency
a) Yes 22
b) No 6
c) Maybe 4
Q2) As per your perspective, does emerging practices impact the productivity in
positive manner in recent modern time?
Frequency
a) Yes 25
b) No 5
Q3) What are some types of emerging practices adopted by Asda in order to
improve their productivity?
Frequency
a) Network marketing 8
b) Franchising 7
c) Digital economy 5
d) E-commerce 4
e) Aggregator 6
Q4) As per your opinion, what is the role of emerging practices for organisation
in current modern time?
Frequency
a) Cresting more effective process 12
b) Cost effective research and development 7
c) Expanding market share 6
d) Creating more value 5
Q5) As per your knowledge, what is the major benefit acquired by Asda by
adopting emerging practices in their modern business operation?
Frequency
a) Efficiency at job 9
b) Save time and cost 6
c) Higher productivity 8
d) More high value 7
12

Q6) What are the challenges faced by Asda in absence of emerging practices in
modern business?
Frequency
a) Less productivity 5
b) Lack of competitive edge 10
c) More operational cost 6
d) Inefficiency in gaining market growth and success 9
Q7) As per your experience, does all these practices help the Asda in improving
their productivity and managing their business in better manner in recent
dynamic time?
Frequency
a) Yes 23
b) No 4
c) Maybe 3
Data presentation
Q1) As per your opinion does emerging practices plays a vital role for the
modern business?
Frequency
a) Yes 22
b) No 6
c) Maybe 4
13

Figure 1: Emerging practices plays a vital role for the modern business
Interpretation: From the above graph it is being interpreted that out of 30 manager of ASDA 22
is of the view that emerging practices plays very crucial role in modern business operation and
functioning. With the use of the practices companies gain market success as well as grow their
organisation in boarder way. The business framework transfers with the adoption of emerging
practices. 6 is of the viewpoint that it does not helps the business in modern time because the
whole working changes which impact the cost. Rest of the 4 manager answer maybe they play a
vital role but they are not aware of that.
Q2) As per your perspective, does emerging practices impact the productivity in
positive manner in recent modern time?
Frequency
a) Yes 25
b) No 5
14

Figure 2: Impact the productivity in positive way
Interpretation: With the assemble information using questionnaire it is analysed that adoption
of emerging practices largely impact the productivity of the organisation in positive way. Out of
the total participants 25 says yes as the productivity level of the company increases. The stress
and pressure of work reduce among the employee which impact the production in significant
way. Remaining 5 is of the view that does not impact the productivity of the business in positive
manner as it creates pressure on the employee to learn new practices.
Q3) What are some types of emerging practices adopted by Asda in order to
improve their productivity?
Frequency
a) Network marketing 8
b) Franchising 7
c) Digital economy 5
d) E-commerce 4
e) Aggregator 6
15

Figure 3: Types of emerging practices
Interpretation: With the assemble tabular and graphical information it is analysed that out of 30
managers 8 says that the type of emerging practice adopted by Asda to improve productivity is
Network marketing. Using this product and services of the business is promoted through online
mode. Another 7 says franchising where to gain market share company provide franchise of their
brand to third person. 5 answers that digital economy is the type where exchange of money is
taken using net banking or technology. Another 4 said that ecommerce is the best way where
goods are being transmitted in digital way. Remaining 6 voted for aggregator.
Q4) As per your opinion, what is the role of emerging practices for organisation
in current modern time?
Frequency
a) Cresting more effective process 12
b) Cost effective research and development 7
c) Expanding market share 6
d) Creating more value 5
16

Figure 4: Role of emerging practices for organisation
Interpretation: According to the present gather data it is being inspected that 12 out of 30
manager voted that the major role which is played by emerging practice is creating more
effective process so that business operation can be done in flexible and easiest way. With the use
of technology and network the business process is made easier. 7 says that the use practices
make the research and development process more cost effective. As the cost of production and
development reduces. 6 answer that it expands the market share of the company as company is
able to gain competitive edge and attract pool of stakeholder toward their brand. Rest 5 says it
create more value of the company.
Q5) As per your knowledge, what is the major benefit acquired by Asda by
adopting emerging practices in their modern business operation?
Frequency
a) Efficiency at job 9
b) Save time and cost 6
c) Higher productivity 8
d) More high value 7
17

Figure 5: Benefit acquired by adopting emerging practices in their modern business operation
Interpretation: From the above table and graph it is being analysed that majority of 9
respondent says that the main advantage which is received by the company after the use of
emerging practices is efficiency in job of the worker. Employee feel more motivated and carry
out their job in effective manner. 8 say higher productivity is seen in the company. 7 is high
value was crated which impact the image of the company in positive manner. rest6 say the cost
and time is being reduced with the emerging praises.
Q6) What are the challenges faced by Asda in absence of emerging practices in
modern business?
Frequency
a) Less productivity 5
b) Lack of competitive edge 10
c) More operational cost 6
d) Inefficiency in gaining market growth and success 9
18

Figure 6: Challenges faced in absence of emerging practices in modern business
Interpretation: With the accumulated piece of data it is analysed that one of the major
challenge which is faced by the company in modern time when emerging practices was not
implemented is lack of competitive edge. Company is not able to gain advantage from the
rivalry which impact their image in the market. 9 answer that inefficiency to gain market
growth and success was the another problem that is face as company is not able to deal
with their problem. 6 says the operational cost to manufacture or produce goods and
service was high which impact their profit margin. Remaining 5 says less productivity was
seen in the company.
Q7) As per your experience, does all these practices help the Asda in improving
their productivity and managing their business in better manner in recent
dynamic time?
Frequency
a) Yes 23
b) No 4
c) Maybe 3
19

Figure 7: Practices help in improving their productivity and managing their business in better
manner
Interpretaion: As per the above tabel and graph it is being anlysed that out of 30 manager 23 is
of the view that yes emerging pratices largely improves the productivity as well as helps the
business to manage their opertaion and function in significant manner. 4 says it doesnot impact
the productivity and helps in managing the business. Rest 3 say maybe it impact by a nuutral
imapct was seen in the productivity and business management.
20

CONCLUSION
From the above collected data it is being analysed that adopting emerging practices within the
business in one of the important aspect in modern business. This is because it helps the company
to increase their productivity in significant way. It is also being analysed that all these practices
help the company to manage their business operation and function in sound manner. With the use
of emerging trend various innovation and creativity is being bring within the business. These
helps in gaining high growth as well as helps in attaining growth. Emerging practices has
changed the business operation of the company and helps them to attain competitive advantage
out of it. The organizational culture is being improved with the assistance of innovative
practices. Higher productivity and performance is also being able to receive with the help of
practices. With the help of emerging technology employees are able to perform their job in
effective and efficient manner. Use of trending technology help the company to produce their
goods and services in limited cost as well as in faster way. It is also find out that in Amazon
networking marketing as one of the practice in modern business where they use digital network
to increase their sale. In this they deal with the various distributor to expand their sale. Another
trend that they acquire is using aggregator in which they use content marketing using internet to
promote their product. From the above gather data, it is also being summarized that emerging
modern practices also plays vital role that is creating effective process so that employee can
work productively. New technology and equipment helps the work in effective and efficient
manner. It also helps in gaining competitive edge from the rivalry as well as also helps in
building a strong brand image for the company.
21

Recommendation
From the above collected data, it has been analysed that e-commerce is effective
emerging practice for modern business that helps company to improve their business
productivity in a better manner. But in today's corporate world, every organisation has a presence
in an online platform that increases competition for ASDA. For dealing with strong competition
effectively, the management of ASDA needs to focus on enhancing their e-commerce sites in a
better manner for becoming unique in the market as well as acquiring more success. There are
some more ways that are also recommended to the company that help them to improve their
online presence. The first way that help company to make their websites modern and attractive.
It will help company to gain attraction of large number of customers as well as become more
competitive for their competitors. Another way that help company to improve their online
presence is to perform SEO with the latest updates in the mind. It will help ASDA to improve
their Core Web vitals in order to align with the page experience updates. Another way that help
company to improve their online presence is the target more keywords with a business blog. It
also helps company to attract more customers towards their brand.
22

REFERENCES
Books and Journals:
Abd Majid, F. and Sharil, W.N.E.H., 2020. AN INVESTIGATION ON THE EMERGING
‘SOCIAL INNOVATION’TREND IN THE UNIVERSITIES: BEST PRACTICES
FROM SOUTHEAST ASIA. In EDULEARN20 Proceedings (pp. 6427-6435). IATED.
Agag, G., 2019. E-commerce ethics and its impact on buyer repurchase intentions and loyalty:
An empirical study of small and medium Egyptian businesses. Journal of Business
Ethics, 154(2), pp.389-410.
Basta, A., Serror, M.H. and Marzouk, M., 2020. A BIM-based framework for quantitative
assessment of steel structure deconstructability. Automation in construction, 111,
p.103064.
Bell, D.P., 2018. Early modern comparative topics and emerging trends. The Routledge
Companion to Jewish History and Historiography, pp.207-220.
Bruce, N., Pope, D. and Stanistreet, D., 2018. Quantitative methods for health research: a
practical interactive guide to epidemiology and statistics. John Wiley & Sons.
Büyüközkan, G. and Göçer, F., 2018. Digital Supply Chain: Literature review and a proposed
framework for future research. Computers in Industry, 97, pp.157-177.
Carpenter, M. and Luciano, P., 2021. Emerging market orientation: advertising and promotion in
the French telecommunications sector: 1952-2002. Journal of Historical Research in
Marketing.
Chaudhary, R., 2019. Corporate social responsibility perceptions and employee engagement: role
of psychological meaningfulness, safety and availability. Corporate Governance: The
International Journal of Business in Society.
Chege, S.M. and Wang, D., 2020. The influence of technology innovation on SME performance
through environmental sustainability practices in Kenya. Technology in Society, 60,
p.101210.
dos Santos and et. al., 2017. E-commerce: A short history follow-up on possible
trends. International Journal of Business Administration, 8(7), pp.130-138.
Haardörfer, R., 2019. Taking quantitative data analysis out of the positivist era: Calling for
theory-driven data-informed analysis. Health Education & Behavior, 46(4), pp.537-540.
Harrison, L., 2020. Quantitative designs and statistical analysis. In Doing Early Childhood
Research (pp. 127-154). Routledge.
Jamali, D., Samara, G. and Hossary, M., 2019. Corporate social responsibility and development:
The case of international business firms in emerging economies. In Business and
Development Studies (pp. 286-309). Routledge.
Joseph, S., Skibsted, J. and Cizer, Ö., 2019. A quantitative study of the C3A hydration. Cement
and Concrete Research, 115, pp.145-159.
Kintigh, K.W., 2022. Strategies for Quantitative Research: Archaeology by the Numbers.
GRANT S. MCCALL. 2018. Routledge, London and New York. xx+ 224 pp. $44.95 (e-
book), ISBN 978-1-315-20820-6. American Antiquity, 87(3), pp.640-641.
Koponen, J.P. and Rytsy, S., 2020. Social presence and e-commerce B2B chat
functions. European Journal of Marketing.
23

Kumar, K., 2020. From post-industrial to post-modern society. In The information society
reader (pp. 103-120). Routledge.
Leroy, L. and Nguyen, T.C., 2019. Preschool Leaders as Enablers of Innovation: Emerging
practices with preschool leaders in Vietnam. Childhood Education, 95(2), pp.3-12.
Maama, H. and Appiah, K.O., 2019. Green accounting practices: lesson from an emerging
economy. Qualitative Research in Financial Markets, 11(4), pp.456-478.
Marks, L.D., Kelley, H.H. and Galbraith, Q., 2022. Explosion or much ado about little?: a
quantitative examination of qualitative publications from 1995-2017. Qualitative
Research in Psychology, 19(3), pp.853-871.
Maxwell, J.A., 2019. Distinguishing between quantitative and qualitative research: A response to
Morgan. Journal of mixed methods research, 13(2), pp.132-137.
Mir-Bernal, P., Guercini, S. and Sádaba, T., 2018. The role of e-commerce in the
internationalization of Spanish luxury fashion multi-brand retailers. Journal of Global
Fashion Marketing, 9(1), pp.59-72.
Palumbo, R., 2020. Let me go to the office! An investigation into the side effects of working
from home on work-life balance. International Journal of Public Sector Management.
Rosa, P., Sassanelli, C. and Terzi, S., 2019. Towards Circular Business Models: A systematic
literature review on classification frameworks and archetypes. Journal of Cleaner
Stanley, S.K., Wilson, M.S. and Milfont, T.L., 2021. Social dominance as an ideological barrier
to environmental engagement: Qualitative and quantitative insights. Global
Environmental Change, 67, p.102223.
Williams, M.C., Earls, J.P. and Hecht, H., 2021. Quantitative assessment of atherosclerotic
plaque, recent progress and current limitations. Journal of Cardiovascular Computed
Tomography.
Yan, M.R., Tran-Danh, N. and Hong, L.Y., 2019. Knowledge-based decision support system for
improving e-business innovations and dynamic capability of IT project
management. Knowledge Management Research & Practice. Production, 236,
p.117696.
24

APPENDIX
Questionnaire
Q1) As per your opinion does emerging practices plays a vital role for the modern business?
a) Yes
b) No
c) Maybe
Q2) As per your perspective, does emerging practices impact the productivity in positive manner
in recent modern time?
a) Yes
b) No
Q3) What are some types of emerging practices adopted by Asda in order to improve their
productivity?
a) Network marketing
b) Franchising
c) Digital economy
d) E-commerce
e) Aggregator
Q4) As per your opinion, what is the role of emerging practices for organisation in current
modern time?
a) Cresting more effective process
b) Cost effective research and development
c) Expanding market share
d) Creating more value
Q5) As per your knowledge, what is the major benefit acquired by Asda by adopting emerging
practices in their modern business operation?
a) Efficiency at job
b) Save time and cost
c) Higher productivity
d) More high value
25

Q6) What are the challenges faced by Asda in absence of emerging practices in modern
business?
a) Less productivity
b) Lack of competitive edge
c) More operational cost
d) Inefficiency in gaining market growth and success
Q7) As per your experience, does all these practices help the Asda in improving their
productivity and managing their business in better manner in recent dynamic time?
a) Yes
b) No
c) Maybe
26