Role of E-Marketing : Assignment

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Role of E-Marketing
Table of ContentsPROGRESS REPORT.....................................................................................................................3LO1 Analyses and critically assessing the literature in a specific business of E-Marketing.....3LO2 Formulating the research objective of E-Marketing...........................................................3LO3 Conclusion which has been addressed by the research objectives....................................3LO4 Competencies in independent learning...............................................................................3LO5 Competencies in communication skills..............................................................................4INTRODUCTION...........................................................................................................................51.1 Background:..........................................................................................................................51.2 Aim and Objective of Project:...............................................................................................51.3 Research Questions:..............................................................................................................51.4 Problem Statement:...............................................................................................................6LITERATURE REVIEW................................................................................................................6CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
PROGRESS REPORTLO1 Analyse and critically assessing the literature in a specific business of E-MarketingThe topic related to E-marketing in increased sales has been critically analysed withproper literature review from authentic sources such as different research papers, books andjournals. E- marketing is very essential in the present scenario as it is and medium to be acompetitive advantage in the market because it frames pre qualified sales lead and the inboundwebsite traffic gives data which is very valuable and target market provides the chance forgathering email addresses for generating more database (Communication skills, 2018).LO2 Formulating the research objective of E-MarketingThe research project has specifies various objectives such as :To increase the role of E-Marketing in UK retail sector.To increase the revenue through E-marketing in UK retail sector.To generate more sales and presence of E-Marketing with respect to retail sector.LO3 Conclusion which has been addressed by the research objectivesAccording to E turban and et.al, 2018 in the research paper of marketing and advertisingin E-commerce has given significance of E-Marketing in increasing sales of UK in retail sector.While marketing on internet, many constraints can be broken or overcome with the perspectiveof distance. It will be creating ability for convenience reach and products can be sold in any partof the country without setting any infrastructure or physical outlet. It will help in widening thetarget market. There will be fewer costs through internet if its promotion has been performed viainternet instead of physical outlet. According to this researcher, internet helps in creating abilityfor personalizing the offer to any consumer for building the best profile of buying history andany preferences. E-Marketing helps in creating relationships with every customer and helps inincreasing the customer retention level.LO4 Competencies in independent learningIndependent learning is a competitive structure elements which is once associated withthe elements of parent which are deleted permanently. Independent learning or self directedlearning have many competencies such as pro active learners who initiate to learn more thancompare to passive learners. It is determined as natural approach to adult learning which hasbeen given as the nature of psychological development of adults. There is presence of essentialcomponent in modern society as lifelong learning (Independent learning, 2018).
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