Role of Festival and Event Tourism PDF
Added on 2020-10-23
13 Pages3920 Words151 Views
Political Science
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ROLE OF FESTIVALAND EVENT TOURISM
Table of ContentsINTRODUCTION...........................................................................................................................1Relationship between culture, heritage and festivals and events...........................................1Advantages of festival and events at local, regional and national levels...............................2Role of UK public sector policy in festival and event tourism development.........................3Importance of Destination Branding/ Marketing...................................................................4Need to develop balanced and strategic event portfolios.......................................................5Critique a recognised strategic planning approach for the development of festival and eventstourism....................................................................................................................................8CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
INTRODUCTIONFestival and Event Tourism are prominent aspects of tourism activities globally. Whileevent tourism is associated with adoption of tourism activities for some specific event, festivaltourism refers to tourism activities for some certain festivals (Akhoondnejad, 2016). Thefollowing project is based upon role of festivals and event tourism. It covers analysis of broadspectrum of festivals and how they relate to culture, heritage and tourism and evaluation of thenature of public sector policies for festivals and event tourism. It also covers strategic planningframework for development of festivals and event tourism.Relationship between culture, heritage and festivals and eventsCulture refers to amalgamation of behaviour, norms, values, beliefs within the citizen ofthe country. It is an expression shows by the people by doing dance, music, rituals, religions etc.Besides this, heritages spell all the qualities which the country has in their traditions that havebeen passing over the years. Both the above mentioned point make the national festival in whichthey share their experiences like foundation Europe day etc. Modern day trends in tourism haveshown the world that culture, heritage, events are one of the most important elements of thetourism and its industry. Every tourist in the world now wants to learn about every country theyvisit as it magnifies their trip in a positive way. Besides this, events play secondary part in thedestination visit in which it assist the tourist to enhance their engagement experience with thecountry. There are many examples in which festivals and events organised in the country showsculture for it.For instance, One of the best dance festival in the world organised in Gujarat India withthe aim of celebrating the modhera sun temple by showing the past of the country. Thismesmerizing festivals held in the month of January every year and attracts thousands of touristall around the globe (Fairs and Festivals of India, 2019). Other eyes catching example is inScotland, UK is burns night in which country celebrate the great legendary poet Robbie burns.Citizen of Scotland organised dinner on the burns night in which they eat haggis which istraditional country's dish which includes sheep heart, liver, lungs, taties etc. Women wear gownsand male counterpart wear kilts and ready their poetry, listen traditional music and dance etc.(Burns Night, 2019). Main aim of celebrating this type of festivals is to enjoy their culture and beproud it by doing traditionalism things. At last is the Bunkum Mela which is one the biggest1
gathering in the planet which happens every three years’ gap. This Mela held in Praygraj in Indiawhere they worship their God Shiva. It held in different places of India like Banaras, Haridwar,Ujjain and Praygraj. Reason behind this culture and heritage festivals is in which Lord Brahmaadvice Shiva started churning of nectar of immortality and could not share with any otherAsuras. People has a belief that some portion of the nectar fell in these four mentioned positions(10 Surprising Things about the Bunkum, 2019).It is expected from the sources that more than 150 million people will visit this eventsfrom more than 100 countries in the world (Whopping 150 million expected to attend, greaterthan population of 100 countries combined, 2019). One of the famous festivals in UK is TotallyThames festivals which is organised by the government of UK and arts council of England.Festival main motto is to enjoy and share their culture experiences by performing art, films,performance etc along side the river from Westminster. Mission of organising this festival is toappreciate the efforts done by the river to smooth-en their life as it is the largest river in the UKwhich provides shelter to many species, flaura and fauna etc (THE MAYOR’S THAMESFESTIVAL, 2019). But government and people should take care that while promoting theircultural and events they should considered about the environment and try to enhance it instead ofdeteriorating. Advantages of festival and events at local, regional and national levelsTourism plays an essential part in the development of country and their various sectors asit produces small and medium enterprise to grow, creation of job to many unemployed people,enhancement in the infrastructure etc. (Getz and Page, 2016). There are many positive aspects oftourism to the local economy which is explained below, It creates employment for people as it requires high number of workforce to organise anevent for a longer period of time. For instance, UK music festival has generated morethan 1.7 billion euro in 2014 and apart from this more than 13,500 full time jobs are alsocreated for it (THE IMPACT OF BRITISH MUSIC FESTIVALS, 2015)Festivals organised at the local level helps local citizens to start their business by doingcooking traditional foods to tourist, selling various heritage ornaments in exchange ofmonetary value.Regional level2
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