Hospitality Industry Research and Trends

This assignment delves into recent research trends within the hospitality industry. It examines studies on accessibility for guests with mobility impairments, financial aspects of hospitality businesses, and the growing importance of experience-based tourism. The provided list of references includes academic journals, books, and online sources that contribute to understanding current developments in the field.

Hospitality Provision in
Travel and Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Role of hospitality industry within the travel and tourism sector to discuss the
interrelationships between hospitality and wider travel and tourism businesses........................1
TASK 2............................................................................................................................................4
2.1 Implications of integration to the hospitality industry..........................................................4
2.2 Affect of integration on hospitality business........................................................................6
TASK 3............................................................................................................................................7
3.1 and 3.2 Developing a plan for the development of hospitality based project.......................7
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Hospitality sector with travel and tourism industries plays a vital role into enhancing the
overall economic stipulation of a nation. This can together be ascertained with a factual
assessment of UK statistics where they are stated to contribute around 10% into their
accumulated GDP rate. Along with such financial assistance, these sectors are together referred
to generate huge opportunities of employment into the countries where it is presently estimated
to contribute about 3.8 million of jobs in UK (Barrows, Powers and Reynolds, 2012). This is
mainly due to a similar nature of working into both the fields where they are precisely focussed
towards an apt acquisition of customer satisfaction. The below report is with a similar
demonstration of an integrated service of both the sectors where they are determined to work into
a much amended form. Such attempt will not only benefit the integrated organisations but will
together serve the entire nation with some extended endeavours.
TASK 1
1.1 Role of hospitality industry within the travel and tourism sector to discuss the
interrelationships between hospitality and wider travel and tourism businesses
Hospitality sectors are ascertained to play a broader role in serving the customers with its
diversified nature of work. It is mainly due to the changing perspectives of today's contemporary
world with its assorted needs and demands. This directly results into affecting the preferential
clauses of the clients and customers with an undeviating impact upon the hospitality sectors
(Bowie and Chang, 2005). Working with such influential nature of job, this requires the
appointed personnels to contingently apply their considerable steps with a primary scrutinisation
of evaluating the ongoing customs and trends into their prevalent markets. This aid the active
firms of hospitality to precisely enforce some effective modifications into their existent services
with a foremost consideration of achieving a succeeding outcome at the end.
There exists numerous sort of hospitality industries where some leading prevalence is
being referred to the rated hotels which are basically proportioned on the basis of their star
ratings. This is known as a composite formation of hospitality industries where their ratings are
being distributed as per the predetermined criteria of their functioning. It is where there mainly
exists hotel from 1 to 5 star of ratings, certain budget hotels along with some hotels with limited
number of facilities which merely provide the amenities of accommodation and catering
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services, etc. Restaurants, nightclubs, contract food service providers, bars and pubs are also
referred to the similar field of hospitality industries with their varied products and services for
the users (Dale, 2005).
This is where a restaurant is composed of some eminent facilities of providing fast food
and fine dining services to the consumers. It is mostly into the forms of cafe and coffee shops
which are together enumerated into the category of hospitality firms. Night clubs and contract
food service provider are those who takes contract from the clients and later serves into their
arena (Ekinci, Dawes and Massey, 2008). Parties and occasions are some active instances to
define the existence of such form of hospitality industries who works on contractual basis. Pubs
and bars are yet another form of hospitality forms into which they basically include the services
of managed or free houses along with tented and leased pubs to give the customers on rent basis.
Some hospitality services together includes the facilities of catering into their managed
in-houses where they together refer to provide membership services and events, etc. Travel and
tour businesses on another hand refers to provide some fine services of travelling to the visitors.
It is some different existence of tourers or tourists to fulfil their differential prospects of visiting
a nation (Frey and George, 2010). Travel and tourism services are thus focused upon a dual
consideration of their clients and customers where mainly visit with some vital prospective of
fulfilling any of their business purpose or with another presumption of speeding holidays. The
business clients are therefore referred with an utmost need of transportation services by their
accommodation provider in order to timely reach at their momentous events of seminar and
conferences, etc.
The holiday makers are thus with a slight distinguished prospect where they are mainly in
requisition of an apt service for accommodation by their respective travel and tour operators.
However, visiting the leading attractions of the destination with some liable services of
passenger transportation is another major concern of tours and travel operators (Jiang and Park,
2011). This directly shows an interrelated service of both the industries where they are working
with a similar perspective of servicing their clients into a desirable manner. It is mainly due to
the vital cogitation of the guests into the hospitality firms who needs some fine services of
transportation to travel outside. This in turn relates to the main cogitation of tourers who
equivalently requires a desirable place to accommodate.
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Henceforth, it has clearly depicted about an affirmative interrelation between both these
sectors where the hospitality firms are referred to have some more possibilities of advancement.
This is where they can effectively collaborate their accommodation and catering services with
the travel and tour businesses to accommodate their guests along with some fine services of
transportation (Li, Sinitskii and Tour, 2008). Ritz Carlson of UK has been taken into a valid
consideration to define their incorporated services with Thomas Cook that is depicted to be the
most famed tour operators in UK. It is with a prime assistance of one another where the
partnered firms work with a collaborative formation of tasking. This is where Thomas Cook too
refers to the accommodation services of Ritz Carlson to accommodate their travellers and
tourers.
Hospitality industries like Ritz Carlson can hereby inherit some packaged services to aid
the business travels via some finest amenities of transportation. This is where Thomas Cook is
yet again partnered with some aviation industries like British Airways, etc. Ritz Carlson thereby
refer to arrange the conferences and exhibition into their immensely constituted arenas of hall to
largely serve the business visitors (Medlik, 2003). The framed packages can together serve the
holiday makers where they can directly utilise the services of visiting the attractive locations of a
peculiarly opted destination like some famous theme parks, etc. Such inclusion will definitely
help the respective firms to attain a huge number of earnings with an enhanced state of their
statically existent profitability scale.
Moreover, an optimistic reformation of their collaborative services can together result
into a vital enlargement of their business operations. This is where both the designated entities
with their wider sense of servicing the users can easily extend their activities at a global level. It
is also due to a broad nature of tourism where it directly relates to a major sense of travelling into
each and every corner of the world (Pine and Gilmore, 2011). Hospitality firms like Ritz Carlson
as a result to which can easily postulate a business expansion with a considerable ratio of touring
services by Thomas Cook at a worldwide level. This will not only serve their domestic region of
UK but will together refer to activate the income levels of their expanded business arenas.
However, it also relates to an effective aggregation of the staff members into both
industries where they will play a vital role in directly handling the clients. This is where they are
thus required to work with a mandate cogitation of rendering some desired services to the
customers that effectually coordinates with their considerate preferences as well. This
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recommends the quoted entities to provide some applicable drill sessions to their employees to
work with a contingent approach of servicing the clients into a standard form. Failure in such
implication can however transform the entire consideration of attaining a succeeding outcome
into a counter acquisition (Roper, 2005).
TASK 2
2.1 Implications of integration to the hospitality industry
This is basically to exemplify the varied implications of an integrated service into the
industries of hospitality where it is referring to incorporate with the existent services of tours and
travellers. Such measure together assists in enhancing the economic stipulation of the operational
firms where they work with a collaborative services of one another. Integration of tours and
travel services into the hospitality industries is fundamentally referred to an extended service of
hospitality firms like Ritz Carlson (Swarbrooke and Horner, 2012). This is where the quoted
entity will now be rendering some additive amenities of touring services by Thomas Cook as
their associated enterprise.
As an assistant manager of Ritz Carlson, such merged formation of both the entities is
assumed to serve the cited firm on a large basis where it will together heighten its present
financial stature into an amended manner. This is mainly because of a sure shot consequence of
such united service which is cogitated to render a coveted earning with a large scale of their
business operations. It is also due to another factual clauses according to which, hospitality
enterprise like Ritz Carlson will now be rendering some extended services of travel and tourism
to their upcoming guests and visitors.
This will automatically heighten the range of services with an increased costing of their
accumulated goods and amenities. It will directly result into a raised sale of products which will
significantly increase their revenues as well. It is thus referred to be the most beneficial impact of
an integrated service of hospitality with travel and tourism sector where they are primarily
attaining such raised state of incomes (Tapking and Yang, 2004). This will together enhance their
existent level of market shares where they can also refer to expand their business operations into
some foreign countries to work at an international level. An integration however provides certain
alternatives to opt from the most suitable one, as per the nature and ease of business
organisations with their different impact, as mentioned below-
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 Vertical Integration- This is referred to the foremost option of integration into which the
companies with a completely different nature of their working prospects are being
merged by the owners. However, they work on a similar path of production with a
differentiated constituent of supply chain and distribution of their respective product and
services. Some vital examples of such integration is referred to the entities named Royal
Dutch Shell and Petronas, etc. Such integrated formation of business basically helps the
firm to lower their transportation costs with a minimised turnaround time. This particular
implication automatically results into a reduced cost of operating with raised efficiency of
the organisations. However, this form of integration is fundamentally applied by the
mortgage firms, solar power and entertainment companies with an integrated form of
their services. A vertical integration together exists with two further sub divisions of
alternatives, as described below-
◦ Forward Integration- Such integration is applied when the concerned business
officials are projected to merge their services at an initial time of production. This is
where the entire operations of distribution, manufacturing and supplying are being
operated by the integrated firm (Bowie and Buttle, 2007). This peculiar form helps
the firms to strengthen their market position with a raised position of shares and
revenues by together enhancing their economies of scale. Technological advancement
is yet referred to be another efficient clause of such integration.
◦ Backward Integration- This is basically to improve the lacking efficiency of the firms
into which the integrated firms tends to incorporate their services at a later stage of
production. Such form of integration together helps in enhancing the cost efficiency
of the firm with a lowered state of their related expenditure.
 Horizontal Integration- Such sort of integration is basically applied between the firms
with a similar nature of their work objectives. They are however considered to be into a
differential state of tasking but within a correspondent nature of their industries. A
horizontal integration is therefore represented to be an apt application for the hospitality
firms where they can easily relate their services with travel and tourism organisations. It
is basically considered to be an intrinsic expansion of business activities where a factual
example is referred to a prior approach of Hilton Hotel. This is where they have
incorporated their existent services with Walt Disney World Resort with some extended
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form of their products and services for the users. The supply chain management is the
most considerate prospect of such integration which is effected into the most desirable
form (Chen and Chen, 2010).
Integration of business activities together consists of both beneficial and disadvantageous
prospects, as described below-
 This is to refer to a pessimistic form of integration into which the small business
enterprise on merging with the large organisation often suffers a counter impact of
integrating their services. It is mainly due to a conflicted version of low scale income
where the small and medium enterprises are largely affected by the empowerment of big
enterprises. It can also be related to a manipulative statistics of large entities that
significantly control over the smaller organisations.
 A disputed interest among the united entities is considered to be yet another vital impact
upon both he firms where they may not understand each others priorities and thus result
into an undesirable state of conflicts (Darcy, 2010). This could be related to the practices
of branding and pricing where both the integrated firms may not agree to the distinct
considerations of one another which may directly lead to conflicts.
 An increased globalisation is also enumerated under a prime implication of integration
which directly works as an influential tool that impact upon the leading decisions of the
organisations. This is where the integrating firms should thence consider to primarily
study and evaluate the ongoing consequences of their expansion market. It is due to a
vital cogitation of globalisation, where the integrated firms may need to deal with a
changed state of their standardised policies and procedures of working.
2.2 Affect of integration on hospitality business
This is in regard to discourse some vital affect of integration upon the hospitality
businesses like Ritz Carlson. It is where they may have to deal with both positive and negative
consequences of integrating their business. However, each organisation always desire to revive
certain effective clauses with a prime intervention of their integrated services. The present
cogitation is to specifically state the leading affects of horizontal integration upon the hospitality
firms like Ritz Carlson (Fan, Huang, Morck and Yeung, 2009). This is where they are refereeing
to unite their prevalent services with a similarly natured firm of tours and travels. Below
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regarded factors are thus referred to be some vital affects on the businesses of hospitality firms
with a dual consideration of both positive and negative impacts- Considerable aspects of finance- This is considered to be a positive impact of integration
where an integrated form of working will definitely reduce the operational costs of the
merged firms. It will in turn directly result into a raised prospective of enhanced profits
and earnings with a considerate facet of bearing the expenditure.
 Prospects of decision making- This is in relation to define a negative formulation along
with an optimistic reform into which the incorporated firms will be significantly able to
make some crucial decisions into the firm with more effective state of mind (Grady and
Ohlin, 2009). It is mainly due to an outspread existence of operational bodies where they
may together inculcate some innovated forms of working into a requisite manner.
However, a pessimistic outcome of such integration could be referred to a possibility of
raising conflicts among the affiliated bodies of the merged firms. This may lead to a
disputed prospect of tasking into an incorporated form of services rather than achieving
the enviable stature of work.
TASK 3
3.1 and 3.2 Developing a plan for the development of hospitality based project
It is with reference to develop a rationale plan for establishing a hospitality business with
some relative considerations of funding and paper work, etc. However, it together exists with
some other related cogitations of opting a perfect market for the establishment with a coveted
eviction of location. Thus, on relating to it, market assessment is considered to be a foremost
prospect of such set up with a prime scrutinization of its ongoing events (Laing and Roberts,
2005). This will provide some liable cognition of developing an appropriate plan for achieving a
desired result at the end. It is basically in regard to acknowledge a perfect place for the
establishment with a primary focus upon the chosen market. London has been hereby designated
as an ideal location for establishing a hotel. This is because of its leading recognition where it
has been stated to be an amplified destination for tourists with numerous attractive places to
roam around. London tourists are apparently seen to visit with both the perspective of business
commencement along with an equivalent desire of spending their holidays.
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Royal Emblem Hotel and Resorts is therefore considering to set up a new establishment
of hospitality firm. This is where they have opted for a famous location of Borough Market for
establishing their business set up. This is mainly due to its notable recognition for which it is
amongst the most engaged area of London that is full of visitors all the time (Lynch and et. al.,
2011). Borough Market is also popular due to its nearby tourist destinations that is full of life and
attractive places like Museums, eateries, theatres, dining halls, etc. It will result into a succeeding
outcome for the new establishment of hotel premises by Royal Emblem and Resorts. It is where
they will also be able to take vantage of fresh serving of food and provisions to their guests and
visitors by the fresh products of Borough Market which is primarily known for the same. Below
mentioned criteria is with reference to develop an apt structure of the new establishment with
some considerable stages-
Stage 1- Development
 Concept: This is mainly to define the initial cogitations of business set up where the
designated firm is required to ascertain their vital views and ideas in order to determine
their prior objectives that mainly includes their varied business missions and vision.
◦ As a result to which, the prior idea of this particular set up is to serve into the
profound tourist destination of London, UK.
◦ It is with a vital objective of activating their business operation with a fine vision of
acquiring a desired position into the industries of hospitality sector with a satisfied
inclusion of products and services to the visitors into the set premises (Morin, Shirai
and Tour, 2006).
◦ This directly refers to the business mission of Royal Emblem where they are focussed
towards attaining an ascendant formation of their business establishment with a
prioritized facet of servicing guests into an ample way.
 Market research: This is referred to a subsequent approach of Royal Emblem where they
are primarily required to carry out some liable methods of assessing their selected market
with some below referred points-
◦ A prominent market research is in order to acknowledge the existing preferences of
the consumer bodies into their designated market arena.
◦ Such cognition will reliably help the cited entity to build some analogous products
and services to meet the identified prospectives of their market (Pint and et.al., 2010).
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◦ However, it together refers to some other related components of their ethical
consideration. Into which, they are together required to acquire a requisite knowledge
about the recommended policies of their regimental bodies with their differential
conceptions of working into the newer segment of market.
 Target market- This is in order to target a particular segment of market and consequently
plan the vital functionalities of their establishment.
◦ This is where the quoted firm can preferably choose for a demographic segmentation
of their prospected clients and customers and accordingly build their products and
services by matching it with the identified needs and demands of their targeted set of
customers (Springer and Hauge, 2011).
◦ A demographic segmentation of consumers will aptly relate to the age, gender and
income levels of their target customers where they can identically launch their goods
and services. This will together lower the distressed aspect of Royal Emblem where
they will be proceeding into a directional way. Location- This is where Royal Emblem has already selected the most profound location
of London. This is where the Borough Market is referred to be amongst the most crowded
area that is full of tourists which is surely considered to benefit the cited entity. Scale- It is order to depict an ample requisition of funds and investment to fulfil the large
business set up of the quoted firm (British Institute of Innkeeping, 2016). This is where
Royal Emblem have covered an enormous place with its huge infrastructure of hotel and
resort. Funding- This is in order to accumulate a requisite amount of investment where Royal
Emblem is about to invest an ascertained monetary fund of 4015632.47 sterling pounds.
However, this will require the owner to apply for loan where they can gradually pay them
in instalments. Product and services- This is referred to the variedly included services of Royal Emblem
where along with some fine facilities of accommodation they have together included
other prominent existence of pubs, bars, dining areas and pools, etc. This is where there
resort is full of recreational and leisure activities like water rides, etc., for all age groups
(Bowie and Buttle, 2007).
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 Licensing- It is the most ethical consideration of business set ups where the designated
enterprise have primarily done the entire paper work with an acquired legalisation of their
set up.
Stage 2: Design Ambience- It is referred to the profound ambience of Royal Emblem where it is
positioned exactly into the middle of the famous Borough Market. Their room balconies
thus gives a natural view to the guests where they admire it a lot. Interior & Exterior- It is with reference to define the intrinsic and extrinsic structure of
their establishment where the cited entity have opted for a contemporary structure of their
inner premises (Dale, 2005). However, the external body of the establishment is based
upon an Indian style to largely attract the tourists who are mostly fond of the cultural
reforms.
 Functional areas- It is referred to their functional arenas of their set up where they have
included a wide range of services for their users. Restaurants, pools, bar and pub are
some major areas with an exclusive infrastructure of their resort.
Stage 3: Operation Staffing by functional areas- This is where the above considered functional areas of
Royal Emblem is recruited with distinctly proficient employees to work upon its different
areas. Specialist qualification- This is where the appointed personnels are especially being hired
on the basis of their professional skills into the similar field of hospitality. Recruitment policies and procedures- It is referred to the HR activities of Royal Emblem
where they are required to implement an ethical consideration of hiring the employees. Legislative compliance- It is where the quoted firm is required to proceed with some legal
cogitation of operating in UK with a relevant application of their framed enactments
(Medlik, 2003).
 Promoting and pricing- These are referred to the two vital stature from a business point
of view where Royal Emblem will inculcate some amiable methods of attracting the
tourists and visitors with certain liable measures of pricing and promoting their goods and
services. This is where the enforced policies and practices should together match the
ascertained demands and preferences of their targeted set of consumers.
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CONCLUSION
The present report is fundamentally upon articulating the affect of incorporated services
of the two vital sectors of hospitality with travel and tourism industry. This is with some apt
illustration of factual entities where Ritz Carlson have been referred to be a renowned industry of
hospitality. It has been assumed to collaborate its crucial services with the most popular
industries in travel and tour operators named as Thomas Cook. The report has together depicted
about different accessible forms of integration to opt for the most suitable one. A prior focus of
this report is to specify the requisition of such integrated business with its actual impact upon the
hospitality firms.
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REFERENCES
Books and Journals
Barrows, C. W., Powers, T. and Reynolds, D., 2012. Introduction to the hospitality industry.
John Wiley & Sons, Inc.
Bowie, D. and Buttle, F., 2007. Hospitality Marketing. Routledge.
Bowie, D. and Chang, J. C., 2005. Tourist satisfaction: A view from a mixed international
guided package tour. Journal of Vacation Marketing.11(4). pp.303-322.
Chen, C. F. and Chen, F. S., 2010. Experience quality, perceived value, satisfaction and
behavioral intentions for heritage tourists. Tourism management. 31(1). pp. 29-35.
Dale, G., 2005. BTEC National Travel and Tourism. Heinemann.
Darcy, S., 2010. Inherent complexity: Disability, accessible tourism and accommodation
information preferences. Tourism Management. 31(6). pp. 816-826.
Ekinci, Y., Dawes, P. L. and Massey, G. R., 2008. An extended model of the antecedents and
consequences of consumer satisfaction for hospitality services. European Journal of
Marketing. 42(1/2). pp. 35-68.
Fan, J. P., Huang, J., Morck, R. and Yeung, B., 2009. Vertical integration, institutional
determinants and impact: Evidence from China (No. w14650). National Bureau of
Economic Research.
Frey, N. and George, R., 2010. Responsible tourism management: The missing link between
business owners' attitudes and behaviour in the Cape Town tourism industry. Tourism
Management. 31(5). pp. 621-628.
Grady, J. and Ohlin, J. B., 2009. Equal access to hospitality services for guests with mobility
impairments under the Americans with Disabilities Act: Implications for the hospitality
industry. International Journal of Hospitality Management. 28(1). pp.161-169.
Jiang, S. S. and Park, K., 2011. Hospitality finance research during recent two decades: subjects,
methodologies, and citations. International Journal of Contemporary Hospitality
Management. 23(4). pp. 479-497.
Laing, F. and Roberts, I., 2005. Btec Introduction Hospitality, Travel and Tourism. Heinemann.
Li, Y., Sinitskii, A. and Tour, J. M., 2008. Electronic two-terminal bistable graphitic memories.
Nature Materials. 7(12). pp.966-971.
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Lynch, P. and et. al., 2011. Theorizing hospitality. Hospitality & Society. 1(1). pp. 3-24.
Medlik, S., 2003. Dictionary of Travel, Tourism and Hospitality. Routledge.
Morin, J. F., Shirai, Y. and Tour, J.M., 2006. En route to a motorized nanocar. Organic letters,
8(8). pp.1713-1716.
Pine, J. B. and Gilmore, H. J., 2011. The Experience Economy. Harvard Business Press.
Pint, C. L and et.al., 2010. A bi-objective metaheuristic for disaster relief operation planning. In
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Roper, A., 2005. Marketing standardisation: tour operators in the Nordic region. European
Journal of Marketing. 39(5/6). pp.514-527.
Springer, R. G. and Hauge, R. H., 2011. Three dimensional solid-state supercapacitors from
aligned single-walled carbon nanotube array templates. Carbon.49(14). pp.4890-4897.
Swarbrooke, J. and Horner, S., 2012. Business Travel and Tourism. Routledge.
Online
British Institute of Innkeeping. 2016. [Online]. Available through:
<http://www.hospitalityguild.co.uk/About-the-Guild/Partners/British-Institute-of-
Innkeeping>. [Accessed on 2nd July 2016].
Tapking, J. and Yang, J., 2004. HORIZONTAL AND VERTICAL INTEGRATION IN
SECURITIES TRADING AND SETTLE. [Online]. Available through :
<http://www.ecb.europa.eu/pub/pdf/scpwps/ecbwp387.pdf> . [Accessed on 2nd July
2016].
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