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Internet Marketing in Business

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Added on  2019-12-28

Internet Marketing in Business

   Added on 2019-12-28

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INTERNET MARKETING
Internet Marketing in Business_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................4P1. Describe the role internet marketing has within a modern marketing context......................4P2. Describe how selected organisations use internet marketing................................................5TASK 2............................................................................................................................................5P3. Explain the benefits to customers of a business using internet marketing............................5TASK 3............................................................................................................................................6P4. Describe the benefits and opportunities to the business of using internet marketing withinthe marketing mix of a selected business.....................................................................................6P5. Explain how internet marketing has made a selected business more efficient, effective andsuccessful.....................................................................................................................................7P6. Explain the challenges of globalisation facing a selected business when using the internetas a marketing tool.......................................................................................................................8TASK 4............................................................................................................................................8D1. Evaluate the effectiveness of internet marketing in meeting customer needs for yourselected business..........................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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