Role of Marketing of Cadbury

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Role of marketing and its interrelation with other functional units of firm......................3
P2 Interrelation of marketing with different functional units.................................................4
TASK 2............................................................................................................................................6
P3 Elements of marketing mix to attain overall business objectives.....................................6
TASK 3............................................................................................................................................9
P4 Development of basic marketing plan...............................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing refers to the study and administration of exchange relationship & is used to
develop consumer base as well as retain and satisfy them. It involves all such activities of firm
that are associated with selling & buying of good or service (Functions of marketing, 2017).
Marketing is the management process by which products and processes are moving from concept
to consumer. In the present assignment, chosen organisation is Cadbury which is a renowned
British multinational confectionery firm that offers various products to its potential customers.
The report covers role of marketing and its interlink with other functional units of enterprise.
Apart from this, it includes the way in which company use elements of marketing mix to attain
its overall objectives. At last, a basic marketing plan is developed and evaluated that administers
direction for future course of actions.
TASK 1
To: Marketing Manager Cadbury
From: Assistant Marketing Manager, Cadbury
Subject: Key roles & responsibilities of Marketing Department
Date: 14.06.2018
P1 Different functions of marketing
Marketing is identified as the function which involves various activities and actions of
promoting & selling goods. It consist of advertising as well as market research that assists in
communicating and delivering value for customers. The concept of marketing is utilized by firms
to maintain and retain large consumer base by satisfying their needs. In Cadbury, several roles
and responsibilities are played by marketing manager which assists firm in communicating value
& benefits of their goods to customers and satisfying them by their offerings (Baker and et. al.,
2016). Roles and responsibilities of marketing department in Cadbury are defined below:
Selling: Under this role, firm collect all data and analyse it by using various tools in order
to develop effective strategies. Execution of such formulated strategies assists in maximizing its
sales and attaining objectives and goals of company. With the aim of boosting up their sales,
manager of Cadbury design proper sales plan. Some distribution tools are also evaluated in order
to ensure availability of goods to target audience on time. This function is performed to sell
products in market and cover overall production cost. Selling function of marketing has to
responsibility to generate higher sales of Cadbury, thus firm attain high profit ratios. A proper

plan related to sales of product is developed by sales manager of company in which sales targets
and objectives are included. This plan helps in attaining goals and objectives in successful
manner.
Responsibilities: Selling department of Cadbury has the responsibility to estimate sales
target of company and attain these by implementing proper plans and strategies. For boosting
sales, a proper sales plan is developed by this department.
Financing: For running operations in effective and smooth manner, it is very essential
that firm have adequate funds. Proper availability of finance assists in performing day to day
operations smoothly. An effective marketing plan can be developed by manger of Cadbury if
funds are available in adequate amount. It encourages in doing marketing exercises in
appropriate way. Directors of Cadbury organize reserves from different sources and guarantees
that satisfactory assets are kept up inside firm so every one of the exercises are doing in suitable
path and on ideal time. It helps in creating successful advertising designs and methodologies for
advancing item (Berkowitz, 2016). This function of marketing plays crucial role in attaining
goals and objectives of marketing department. Finance department assign funds to marketing
department for carrying out its operations in an effective manner.
Responsibilities: The main responsibility of financing function is to develop effective
budgets and assign funds to department so that all the activities related to marketing of product
can be carried out successfully. Availability of adequate amount of funds ensures proper
functioning of department and accomplishment of goals and objectives of company.
Pricing: It is one of the fundamental segment on which offers of merchandise depend.
Associations charge some sum thus of giving merchandise to buyers. They set powerful costs of
items keeping in mind the end goal to pick up consideration of expansive gathering of clients. In
Cadbury, directors break down contenders evaluating technique and afterwards set costs of item
in like manner. It helps them in creating more deals and also benefits and drawing in substantial
gathering of clients. They guarantee to set right costs of item so more items can be sold in
showcase. In pricing function of marketing, Cadbury sets price of products which helps in
attaining high competitive advantage in market.
Responsibility: This is one of the crucial function which has the responsibility to set
prices of products in such a manner that firm enable to attain high sales and profit ratios in