Role of Marketing in Next Plc

Role of marketing

INTRODUCTION
Marketing is an activity of selling and purchasing raw material and finished goods to
fulfil the needs and demands of consumers. It is also a process of identify the needs and demands
of a customer so that company can offer goods and services as per their requirements. Marketing
essentials refers to those activities and actions that makes effective contribution in running the
business of a company (Alghizzawi, 2019). This assignment is based on Nest Plc which is a
British multinational clothing, footwear and home appliance company. This company was
incorporated in 1982 and headquartered in Leicestershire, UK. The report will cover information
about marketing function roles and responsibilities and interrelation it with different functions of
a company. Further will explain about marketing mix and formulation of a marketing plan for
organisation.
TASK 1
P1. Key roles and responsibilities of marketing function
There are different roles and responsibilities that are perform by the marketing function
of a company. In context of Nest Plc, there are different roles and duties that are execute by this
department. The brief explanation of them mentioned as below:
Gathering information from market- The marketing division of Next plc, is responsible
to collect market information in context of consumers needs and demands so that company
familiar with their taste and preferences. Marketing function play an important role in because
now these days fashion and trend change rapidly so according to that changes in consumer needs
also occur that affect the company in different manner. If marketing department provide required
information on time to company then it is beneficial for organisation because it offer needed
product on time and make development in sales and profit. But if this function does not perform
its duties in effective manner then it create negative impact on the business of respective firm in
term of customer turnover etc.
Promotion- Marketing division also play a crucial role in making promotion of the firm
by creating awareness about the product and services of a company. In Next plc, the marketing
department of this firm use different marketing channels and tools for the publicity of products
and services that offer by this enterprise (Bettiol, Capestro and Di Maria, 2017). For example, it
use social media tools Facebook, Instagram, Twitter and web advertisement etc. These tool help
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in providing information about goods and services of respective firm so that customer familiar
with it and ready to purchase it products as per their requirements. If the marketing function will
not promote goods then target audiences will not have information about Next and its products
which unfavourably affect its business.
Marketing planning- It is an effective component in which marketing function play an
effective role and responsible for the development of the company in order to maximise sales,
profit and productivity. In Next plc, marketing manger formulate plans and strategies to
maximise the sales by determining competition at global level (Deepak and Jeyakumar, 2019).
For example, if any product of this firm is liked by the target audiences of a particular nation
then they frame plans to make its more innovative so that they can provide high level of
satisfaction to them and make growth in the business. Apart form it, if this department will not
formulate plan of action then it negatively affect the company because there are number of
competitors in the market and they can take over the market of this respective firm.
P2. Roles and responsibilities of marketing related to the wider organisational context
A business of an organisation is run and operate in effective manner with the efficacious
contribution and interconnection of different functions of the firm. Because each business
function is related to another for different purposes. The interrelation among different function of
Next plc, with marketing department, is define as under:
Marketing with Research and development- In Next plc, marketing department of the
company work in effective manner and make contribution in growth and development of the
business. This function also help R&D division in term of offering support of marketing tools so
that this function can perform is investigation activity in effective manner and find about the
appropriate information about the taste and needs of consumers. Fro example, if the utilisation of
marketing tools like social media and others they can determine that which kind of shopping way
is liked by the customer. Such as in UK people prefer online shopping cause of lack of time due
to most of the population is working (Dewi and Darma, 2019). So when marketing function
aware with it then they can offer or marketing their products through online way so that they can
offer products as per target audiences preference.
Marketing with Human Resource- Marketing deportment also interconnect with Human
resource division of Next plc. For example, in respective company when the company required
employees to fill the vacant positions of marketing function then human resource department
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