Role of Motivation in Enhancing Employee Performance and Productivity: A Study on Next Plc

Research Proposal-1
(Role of motivation in enhancing
employee’s performance and
productivity)

Table of Contents
INTRODUCTION...........................................................................................................................2
The areas of Academic Endeavour..................................................................................................2
Concept of motivation in context of UK the fashion industry.....................................................2
Role of motivation in enhancing the employee’s performance and productivity in context of
Next Plc........................................................................................................................................3
The different motivational strategies used by Next Plc for enhancing employees' performance
and productivity...........................................................................................................................3
The challenges faced by Next Plc while motivating their employees.........................................3
Research Questions..........................................................................................................................4
Research Aim...................................................................................................................................4
Research Objective..........................................................................................................................4
REFERENCES................................................................................................................................5
APPENDIX......................................................................................................................................6
Research Checklist.......................................................................................................................6
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