Role of Motivation in Enhancing Employee Performance and Productivity: A Study on Next Plc

This research proposal analyzes the role of motivation in enhancing employee performance and productivity in the UK fashion industry, with a focus on Next Plc. It examines different motivational strategies used by Next Plc and the challenges faced by the company while motivating their employees.

Research Proposal-1
(Role of motivation in enhancing
employee’s performance and
productivity)

Table of Contents
INTRODUCTION...........................................................................................................................2
The areas of Academic Endeavour..................................................................................................2
Concept of motivation in context of UK the fashion industry.....................................................2
Role of motivation in enhancing the employee’s performance and productivity in context of
Next Plc........................................................................................................................................3
The different motivational strategies used by Next Plc for enhancing employees' performance
and productivity...........................................................................................................................3
The challenges faced by Next Plc while motivating their employees.........................................3
Research Questions..........................................................................................................................4
Research Aim...................................................................................................................................4
Research Objective..........................................................................................................................4
REFERENCES................................................................................................................................5
APPENDIX......................................................................................................................................6
Research Checklist.......................................................................................................................6
1

INTRODUCTION
Motivation is refers to the process of inspiring people for intensifying their willingness
and desire for executing their duties effectively and for co-operating in order to achieve the
common objectives of an organisation (Xu and Peng, 2022). It is a powerful tool for the
managers in order to induce subordinates to act in the desired manner by satisfying their desires
and need. There are several factors that assist managers to motivate their subordinates so, they
perform their task in the organisation in better manner. These are adequate financial incentive,
congenial work environment, provision for promotion, non-monetary facilities, retirement
benefits, security of job, goodwill and possibility of development of the enterprise, recognition of
good work and so on. Motivation is consider as one of the most important factors for
determining organisational efficiency and effectiveness. The present research will conduct to
analyse the role of motivation in enhancing employees' performance and productivity. The
selected organisation for the current research is Next Plc, it is a multinational fashion
organisation of UK that offers home, clothing and footwear products.
The areas of Academic Endeavour
Concept of motivation in context of UK the fashion industry
According to the view of Gopalan, Cherikh and Balakrishnan (2018) motivation means a
driving force that affects the choice of alternatives in the behaviour of a person. It stimulates,
improves and induces workers leading to the goal-oriented behaviour. Promotion is one of the
important motivating factor that encourage employees work to achieve preset targets for getting
a promotion in the organisation. There are two forms of motivation that are monetary and non-
monetary. Rewards for good performance and increase in the salary are monetary motivation
whereas public appreciation is the non-monetary innovation in the organisation. Motivating
employees is important for the success of the company. Implementing a good employee
motivation techniques in the business encourages employees to work productively and it leads in
better revenue outcomes (Andersson, 2021). When an organisation motivates their employees
with effective rewards and other benefits can help company to grow a good culture of
innovation. A motivated employee is driven, enthusiastic and takes pride in their work. They
complete their tasks more quickly, take action as well as want to a good job for both, themselves
and for the company.
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Role of motivation in enhancing the employee’s performance and productivity in context of Next
Plc
As per the view of Razak, Sarpan and Ramlan (2018) motivation play a very important
role in enhancing the employee’s performance and productivity of the company. Every managers
in the organisation must motivate their employees to create will in them to perform their task in
better manner. When the employees are dissatisfied or demotivated in the organisation they do
not exert their adequate energy for the accomplishment of a task assigned to them. For making
them willing and dedicated towards their work, motivation is important for every organisation. It
leads increase in their productivity and performance that results better revenue outcomes
(Chanana, 2021). The crucial part of a successful managers is their capacity in order to ensure
full support and cooperation of the workers along with their energy, ability and enthusiasm. It
will also help in motivating employees in order to enhance their employees' productivity and
performance.
The different motivational strategies used by Next Plc for enhancing employees' performance
and productivity
According to the view of Dabbous and Barakat (2020) there are many motivational
strategies used by the companies within fashion industry for enhancing their employee’s
performance and productivity. These are setting attainable goals, providing immediate praise for
accomplishment, offering mentorship opportunities, promoting team collaboration, providing
opportunity for career development and advancement, creating a positive work environment, and
so on. Considering all these motivational strategies are important for every companies because
motivation is crucial element for achieving success in the competitive market. Providing
effective rewards and incentives to employee who perform good in the organisation will not only
encourage them to perform good but also influenced others to perform their task in better manner
(Larson, 2020). Getting opportunity of promotion is also helpful for the company to motivate
their employees and enhance their performance and productivity. When an employee knows
about the promotion opportunity they conduct their task in effective manner for getting
promotion in the organisation.
The challenges faced by Next Plc while motivating their employees
In the opinion of Stone, Cox and Gavin (2020) motivating employees is important for
every company in order to encouraged them to perform their task in effective manner so, the
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organisational goals and objectives are achieved. But motivating employees is not an easy task
for the company because there are several challenges involved that create difficulty for the
company to motivate their employees so they perform their task in effective manner. These
includes low self-confidence of employees, low expectation for success, lack of interest in
subject matter, achievement anxiety as well as fear of failure (Kokina and Blanchette, 2019).
When the self-confidence of employees is very low then they not perform their task better and it
create problem for the company to motivate them so they perform their task in better manner.
Research Questions
 What is the concept of motivation in context of the UK fashion industry?
 What is the role of motivation in enhancing the employee’s performance and productivity
in context of Next Plc?
 What are the different motivational strategies used by Next Plc for enhancing employees'
performance and productivity?
 What are the challenges faced by Next Plc while motivating their employees?
Research Aim
To analyse the role of motivation in enhancing the employees' performance and
productivity in context of UK fashion industry. “A study on Next Plc”
Research Objective
 To understand the concept of motivation in context of UK the fashion industry.
 To analyse the role of motivation in enhancing the employee’s performance and
productivity in context of Next Plc.
 To determine the different motivational strategies used by Next Plc for enhancing
employees' performance and productivity.
 To identify the challenges faced by Next Plc while motivating their employees.
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REFERENCES
Books and Journals:
Xu, Q. and Peng, H., 2022. Exploring learner motivation and mobile‐assisted peer feedback in a
business English speaking course. Journal of Computer Assisted Learning.
Gopalan, S., Cherikh, M. and Balakrishnan, L., 2018. An exploratory investigation of motivation
orientations of Indian business students: implications for educators. International
Journal of Indian Culture and Business Management, 17(4), pp.455-477.
Andersson, J., 2021. Gamification as a Driver for Motivation in Business Processes: Experiment
in F-Secure Corporation Partner Portal.
Razak, A., Sarpan, S. and Ramlan, R., 2018. Effect of leadership style, motivation and work
discipline on employee performance in PT. ABC Makassar. International Review of
Management and Marketing, 8(6), p.67.
Chanana, N., 2021. Employee engagement practices during COVID‐19 lockdown. Journal of
public affairs, 21(4), p.e2508.
Dabbous, A. and Barakat, K.A., 2020. Bridging the online offline gap: Assessing the impact of
brands’ social network content quality on brand awareness and purchase
intention. Journal of Retailing and Consumer Services, 53, p.101966.
Larson, K., 2020. Serious games and gamification in the corporate training environment: A
literature review. TechTrends, 64(2), pp.319-328.
Stone, R.J., Cox, A. and Gavin, M., 2020. Human resource management. John Wiley & Sons.
Kokina, J. and Blanchette, S., 2019. Early evidence of digital labor in accounting: Innovation
with Robotic Process Automation. International Journal of Accounting Information
Systems, 35, p.100431.
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APPENDIX
Research Checklist
YES/NO
1. Will the study involve participants who are particularly vulnerable or
who may be unable to give informed consent (e.g. children, people with
learning disabilities, emotional difficulties, problems with understanding
and/or communication, your own students)?
No
2. Will the study require the co-operation of a gatekeeper for initial access
to the groups or individuals to be recruited (e.g. students at school,
members of self-help group, residents of nursing home)?
No
3. Will deception be necessary, i.e. will participants take part without
knowing the true purpose of the study or without their knowledge/consent
at the time (e.g. covert observation of people in non-public places)?
No
4. Will the study involve discussion of topics which the participants (or
readers of the research) may find sensitive or disturbing (e.g. sexual
activity, drug use, controversial/extreme texts)?
No
5. Will drugs, placebos or other substances (e.g. food substances, alcohol,
nicotine, vitamins) be administered to or ingested by participants or will
the study involve invasive, intrusive or potentially harmful procedures of
any kind?
No
6. Will human blood or tissue samples be obtained for use in the research? No
7. Will pain or more than mild discomfort be likely to result from the
study?
No
8. Could the study induce psychological stress or anxiety or cause harm or
negative consequences beyond the risks encountered in normal life?
No
9. Will the study involve prolonged or repetitive testing? No
10. Will financial inducements (other than reasonable expenses and No
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compensation for time) be offered to participants?
11. Will participants’ right to withdraw from the study at any time be
withheld or not made explicit?
Yes
12. Will participants’ anonymity be compromised or their right to
anonymity be withheld or information they give be identifiable as theirs?
Yes
13. Might permission for the study need to be sought from the researcher’s
or from participants’ employer?
No
14. Will the study involve recruitment of patients or staff through the NHS? No
15. Does the research have any potential implications for the reputation of
the University?
No
16. Does the research involve socially or politically sensitive (actual of
potential) topics?
No
17. Will the research have the potential to uncover or highlight illegal or
potentially harmful activities?”
No
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