Role of Packaging Through Key Stages

ROLE OF PACKAGING
EXECUTIVE SUMMARY
INTRODUCTION
• Packaging design is recently transformed into the mature
communication restraint on its own
• Packaging is considered to be critical and central element within
the creation of the efficient brand identity
• Packaging systems are to be linked with the various prospects of
the marketing, efficient logistics, the productions, and environment
• Packaging-logistics demands could be easily managed all through
the processes and for consumers
ROLE OF PACKAGING
ISSUE RELATING TO PACKAGING DEVELOPMENTS
DEVELOPMENTS IN PACKAGING
STATISTICS
Conclusion
Works Cited
• Blackwell, G. R. (2017). The electronic packaging handbook. CRC
Press.
• Jakobek, L. (2019). Food packaging materials with polyphenols as
active compounds. Meso: prvi hrvatski časopis o mesu, 21(5), 469-
474.
• Kuley, E., Özoğul, F., & Polat, A. (2019). Advances in Packaging.
In Innovative Technologies in Seafood Processing (pp. 45-69).
CRC Press.
• Robertson, G. L. (2016). Food packaging: principles and practice.
CRC press.
• The true function of the product packaging is providing protection to
the product in the phase of shipment from manufacturer to any
store who are selling it
• Packaging helps in selling the product as it offers space for sharing
the efficient information regarding the product, like the nutritional
data, usage or directions
• Packaging has the ability of sharing the vital information on
characteristics of any product
• Packaging could help the customers in easily identifying the various
products or the companies they stay loyal to
• Lack of analysing the customer perspective due to the designing of
packages on the basis of the internal opinion
• Packaging does not presently reflect the shifted expectations of
consumer
• Increasing stacking strength for the rigid packaging
• Minimization of the packaging transporation and the delivery cost
• Developing the extensive eco-friendly and recyclable packaging
• Differentiation of product on the basis of the packaging as majority
of the products in some sector looks similar in the packages
• Active packaging has emerged with main objective of the consumer
satisfaction in the regard of the demand for the natural, easily
recyclable, and extensively bio-degradable materials of packaging
• Intelligent packaging has emerged with the advancement in the
time and the facilities, namely the biosensors, the temperature
regulators, various radio frequency indicators, and the ripeness
monitors
• Nanotechnology has emerged and then diversified along with the
wide applications in sectors of packaging
• Modified atmosphere packaging (MAP) is the system of creating air
in package by the prepared mixture of the gases prior sealing.
• From the provided statistics, it could be observed that majority of
the materials that is used for packaging in the supply chain
management of companies is plastic
• Paper, cardboard and paperboard is also being used for packaging
purposes
• Plastic use in the packaging of products has led to the issue of
huge amount of packaging waste
• Packaging plays the integral role within the supply chain
management
• Packaging design is recently transformed into the mature
communication restraint on its own
• Packaging helps in selling the product as it offers space for sharing
the efficient information regarding the product, like the nutritional
data, usage or directions
• Packaging industry has been presently evolving
• Coordinated system of the preparation of goods for the safe, cost-effective,
and the efficient movement all through the complete supply chain
• Leads to maximization of the consumer value, the sales, and therefore
profits
• Packaging plays the integral role within the supply chain management
• Protects the products from any kind of damage, permits the effective
distribution, efficiently communicates with the consumers, and has been one
of huge product promoters within any competitive marketplace