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Personal Selling and Principles of Marketing

   

Added on  2020-01-21

13 Pages2870 Words88 Views
SALES PLANNING AND OPERATIONS

Table of ContentsINTRODUCTION...........................................................................................................................4Role of personal selling in the marketing ..................................................................................4Recommending strategies to improve the personal selling process............................................5Explaining which type of specific skills are required during recruitment of sales people.........6Describing how personal selling will help boosting the sales of the sports ranges....................7Recommending prominent trade exhibitions/trade fairs ............................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

Index of TablesTable 1: Gantt chart.........................................................................................................................8

INTRODUCTIONSales and operations planning (S&OP) is an integrated process which helps managementof organization to achieve the effective level of manufacturing outcomes to sale its products andservices to customers in the market (Dougherty, 2006). The present file describes skills of salespeople during recruitment and selection of them. It explains the prominent trade fair as well asdescribes its plans of activities. Further, it introduces the role of personal selling for organisationin the market. In addition to this, it represents advantages and disadvantages of various strategiesfor Primark organization. It explains how personal selling of corporation will help the boostingthe sales of sport range. M1 Role of personal selling in the marketing Personal selling play important role for organisation to develop in the marketing andpromotional strategies in the market. Further, it is oral communication with consumers to sell thecloths of Primark in the market (Gray, 2007). It also contribute effective role for corporation toincrease relationship with customers. Role of personal sellingThere are many roles sales person which help to manage its sales operations in aappropriate manner. It is described as follows. The role of personal selling are:Prospecting: Role of personal selling helps the employees to find out new customers for increaseits sales revenues of Primark in the textile sector (Hair and et. al., 2008.). Further, it also aids theorganisational employees to increase consumer stack of organisation.Communicating: Personal selling helps Sales staff members to learn communication skillswhich aid to communicate with existing and new customers product range. It also help theemployees to describes about the specification of products to consumers which providesunderstanding for them to purchase any type of fashionable clothes from Primark store (Ivertand Jonsson, 2010). Selling: Role of personal selling contribute effective role for sales staff members to contact withthe customer, answering questions which help to enhance sales of Primark in the market. Further,It aids the organisation to increase its market share and growth in textile industry of UK. Servicing: Personal selling guides the sales employees to provide effective support and serviceto the customers in the period up to delivery and after sale (Jones and et.al., 2005). As per case

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