PMO301 - Project | Role Of Social Media In Business

Running head: ROLE OF SOCIAL MEDIA IN BUSINESSES TODAY
An Investigation of the Role of Social Media in businesses today:
Why businesses should adopt it?
Name of the Student:
Name of the University:
Author note:

1ROLE OF SOCIAL MEDIA IN BUSINESSES TODAY
Table of Contents
Introduction......................................................................................................................................2
Outline.............................................................................................................................................2
Goals of the project..........................................................................................................................3
Requirements...................................................................................................................................3
Result...............................................................................................................................................3
Literature review..............................................................................................................................4
Anticipated deliverable....................................................................................................................8
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

2ROLE OF SOCIAL MEDIA IN BUSINESSES TODAY
Introduction
Creating as well as developing website is crucial considered for any type of business.
Along with websites, it becomes equally important to use social media such as Facebook and
Twitter are important in order to expand the business. Business organizations having any social
media accounts miss marketing opportunities. In addition, goals of the project, requirements for
implementing the project and anticipated deliverable are described in the assignment. The study
discusses about two business organizations, out of which Martell Home Builders implements
social media strategy and Trader Joe's does not use social media platforms in business.
Outline
Tess (2013) stated that social media platforms like Facebook and Twitter provides ample
scopes for marketing products as well as services of a business organization. There are several
business organizations benefited with implementing social media platforms. For examples, Qatar
Airways posts a number of pictures regarding football that is what the fans care about. In this
perspective, fans are responsiveness to the questions as well as posts on the page of the business
organization. In addition, the company changes cover photo some times. It is considered as one
of the great ways for promotion.
In addition, the inspiring video assisted Dove to get close to a large number of viewers of
likes, comments as well as shares. In the video, the company not mentioned about the brand. In
addition, Dove can encourage tagging through asking fans for telling story regarding someone
else in the post. It helps the company to promote in the market.

3ROLE OF SOCIAL MEDIA IN BUSINESSES TODAY
Oreo has continued dominating Facebook with delicious cookie. It is very easy for
attracting people towards the organization. Beautiful looked images are combined with several
recopies as well as creative utilization of hash tags (Aral et al. 2013). The hash tag stands for the
outfit of day. It is widely used and helps the company in promoting.
Goals of the project
The goals of the project can be described as followed.
 To understand the role of social media platforms in business
 To critically analyze two businesses; one uses social media and other does not
 To find out the issues or challenges for using the social media platforms in
business
Requirements
In order to use social media in business, it is required to open profile social media such as
Facebook and Twitter. In the account, information regarding the company or business is required
to provide. Personnel capable to handle social media platforms would be provided responsibility
to handle the account. In addition, opening page and groups would also benefit for the business
organization.
Result
Zeng and Gerritsen (2014) commented that analyzing the impact of the role of social
media platforms in business would be helpful to identify the advantages and techniques required
for deployment it in business. On the other hand, identifying the challenges would assist to take